Luis Vargas

Luis Vargas — pop artist from DO.

Luis Rafael Valdez Vargas, born on May 23, 1961, is a Dominican musician and singer. His foray into popular music began when he learned to play the guitar from…

Influence: 55.32% Fanbase: 31.81% Trending: 67.07% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 43.50% • Very Strong

As of 2025-09-08

926,731

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:30:13 UTC

Genres

popdominican popasian popelectronicdanceothersworldwidelatinlatinbachatatropicalbachata dominicana

Biography

Luis Rafael Valdez Vargas, born on May 23, 1961, is a Dominican musician and singer. His foray into popular music began when he learned to play the guitar from a local musician.

Top Brand Affinities

Report Date: 2025-09-08

Luis Vargas connects with 25-34 & 18-24 audiences and shows durable traction across DOMINICAN REPUBLIC, UNITED STATES, SPAIN. With a heavily male (72%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 4,640 avg views per post; Instagram adds dependable engagement depth. Overlap with Univision, Jetblue Airways, Amazon Music highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Luis Vargas moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Luis Vargas score 0.41% — Low bucket.

Brand: UnivisionBrand: Jetblue AirwaysBrand: Amazon Music

Followers:926,731

Engagements:3,844

Rate:0.4%

Posts:3,186

Avg Likes:3,834

Avg Comments:92

Avg Views:4,640

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 926,731 · Engagements 3,844 · Rate 0.4% Posts 3,186 · Views 4,640 · Avg Likes 3,834 · Avg Comments 92 · Avg Views 4,640	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 35% 35-44: 15% 45-64: 5%	Largest: 25-34 (41%); next: 18-24 (35%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	DOMINICAN REPUBLIC (47%) UNITED STATES (33%) SPAIN (6%) ECUADOR (2%) CHILE (1%)	Top regions: DOMINICAN REPUBLIC (47%), UNITED STATES (33%), SPAIN (6%)
Platform Engagement	Instagram: 3,746 avg likes/post · Youtube: 4,640 avg views/post	Best reach: Youtube 4,640 avg views; best engagement: Instagram 3,746 avg likes

Top Brand Affinities

Univision

Score: 43.50

Jetblue Airways

Score: 15.93

Amazon Music

Score: 9.86

Iberostar Hotels & Resorts

Score: 9.42

Andis

Score: 6.35

American Airlines

Score: 5.43

Cafecito

Score: 5.22

shein

Score: 4.97

Margaritaville

Score: 4.30

Hennessy

Score: 4.29

VidaSana

Score: 4.23

Barber Shop Connect

Score: 4.09

Brand	Category	Score
Univision		43.50
Jetblue Airways		15.93
Amazon Music		9.86
Iberostar Hotels & Resorts		9.42
Andis		6.35
American Airlines		5.43
Cafecito		5.22
shein		4.97
Margaritaville		4.30
Hennessy		4.29
VidaSana		4.23
Barber Shop Connect		4.09
ESPN		3.71
Amway		3.70
Acura		3.68
Colgate		3.67
Omega		3.39
Revlon		3.05
Herbalife		2.74
Los Angeles Lakers		2.71
Nickelodeon		2.48
FashionNova		2.39
Carrefour		2.34
Fenty beauty		2.18
NBA		2.15
Airbnb		2.10
Lexus		2.09
Hyundai		2.04
Honda		1.96
Toyota		1.76
musical.ly		1.72
SoundCloud		1.69
Bugatti		1.64
Forever 21		1.59
Chipotle Mexican Grill		1.57
Suzuki		1.56
Spotify Music		1.56
The North Face		1.51
Versace		1.51
Tesla Motors		1.47
H&M		1.46
Rolex		1.46
Fiat		1.43
L'Oréal Paris		1.42
NFL		1.40
Warner Bros		1.39
Reebok		1.37
Tarte Cosmetics		1.34
Nissan		1.33
Heineken		1.32