Luis Fonsi Brand Affinity ranks highest Univision at 63.18% . Very Strong. Score DMDB 69.13% | Fanbase 74.29%

Luis Fonsi — pop artist from PR.

Luis Fonsi, a Puerto Rican-born artist raised in Orlando, Florida, began his music career in the late 1990s with his debut album "Comenzaré." Throughout his…

Luis Fonsi

Superstar

Country: PR | Gender: male | Artist ID: 11e81bc8-870f-80fc-88ce-a0369fe50396

Find Artist

Genres

poplatin poppuerto rican poppop en españolpoplatinlatinreggaeton

Influential: 69.13% Fanbase: 74.29% Trending: 66.55%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 63.18% • Very Strong

As of 2025-09-09

50,630,165

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.13% | Fanbase 74.29% | Trending 66.55% | CAREER STAGE: SUPERSTAR

Biography

Luis Fonsi, a Puerto Rican-born artist raised in Orlando, Florida, began his music career in the late 1990s with his debut album "Comenzaré." Throughout his career, Fonsi has released multiple successful albums and singles, including hits like "Imaginame Sin Ti" and "Despacito." He has collaborated with various artists and continued to produce popular music, earning accolades such as Latin Grammys for his work.

In recent years, Fonsi has maintained his presence in the music industry with successful releases like "Vida" and "Ley de Gravedad." He has explored different musical styles and collaborated with artists such as Daddy Yankee and Manuel Turizo. Fonsi's music has consistently charted well and showcased his versatility as a performer.

Report Date: 2025-09-09

Luis Fonsi indexes high with fans in the 18-24 range in INDIA, UNITED STATES, BRAZIL. The skew is male-leaning (54%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 71,200 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Univision, Movistar, American Airlines, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Luis Fonsi when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Luis Fonsi score 0.12% — Low bucket.

Brand: UnivisionBrand: MovistarBrand: American Airlines

Followers:50,630,165

Engagements:58,847

Rate:0.1%

Posts:7,338

Avg Likes:58,021

Avg Comments:572

Avg Views:86,739

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 50,630,165 · Engagements 58,847 · Rate 0.1% Posts 7,338 · Views 86,739 · Avg Likes 58,021 · Avg Comments 572 · Avg Views 86,739	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 31% 13-17: 8% 35-44: 7%	Largest: 18-24 (52%); next: 25-34 (31%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	INDIA (17%) UNITED STATES (9%) BRAZIL (7%) PAKISTAN (4%) ARGENTINA (3%)	Top regions: INDIA (17%), UNITED STATES (9%), BRAZIL (7%)
Platform Engagement	Instagram: 50,386 avg likes/post · Tiktok: 71,200 avg views/post · Youtube: 15,539 avg views/post	Best reach: Tiktok 71,200 avg views; best engagement: Instagram 50,386 avg likes

Top Brand Affinities

Univision

Score: 63.18

Movistar

Score: 11.01

American Airlines

Score: 10.03

Suavecito

Score: 7.50

Cafecito

Score: 6.24

Pull&Bear

Score: 4.29

VidaSana

Score: 4.00

Iberostar Hotels & Resorts

Score: 3.62

NBC

Score: 3.57

Colgate

Score: 3.22

Stradivarius

Score: 2.74

Forever 21

Score: 2.62

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Top Brand Affinities

Brand	Category	Score
Univision		63.18
Movistar		11.01
American Airlines		10.03
Suavecito		7.50
Cafecito		6.24
Pull&Bear		4.29
VidaSana		4.00
Iberostar Hotels & Resorts		3.62
NBC		3.57
Colgate		3.22
Stradivarius		2.74
Forever 21		2.62
Dolce & Gabbana		2.46
Pic Collage		2.38
Bershka		2.21
Herbalife		2.11
Versace		2.06
Garnier		2.05
Nickelodeon		2.01
Lollapalooza		2.00
Bellagio		1.85
Calvin Klein		1.79
musical.ly		1.78
Pepsi		1.75
Ray-Ban		1.65
Pandora		1.57
Guess		1.54
Heineken		1.45
Prada		1.43
OREO		1.34
Levi's		1.34
Coca-Cola		1.28
Louis Vuitton		1.28
Marvel		1.25
shein		1.23
Coachella		1.22
Maybelline		1.21
Hyundai		1.17
Ferrero		1.14
Vogue		1.11
Lamborghini		1.09
Universal		1.09
SheInside		1.06
FashionNova		1.05
Pixar		1.03
Rolex		1.01
NYX Cosmetics		0.98
Pokemon Go		0.97
Balenciaga		0.97
Spotify Music		0.96