Luis Alfonso Brand Affinity ranks highest Bodytech at 48.35% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

Luis Alfonso — pop artist from CO.

Luis Alfonso, a Colombian musician, composer, and performer, was born in Popayán on November 8, 1993. He has established his career in the popular genres of…

Luis Alfonso

Established

Country: CO | Gender: male | Artist ID: cca32a40-c642-11e8-945c-549f35161576

Find Artist

Genres

popmusica popular colombianaasian pop

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Bodytech • 48.35% • Very Strong

As of 2025-09-09

6,842,676

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Established

Biography

Luis Alfonso, a Colombian musician, composer, and performer, was born in Popayán on November 8, 1993. He has established his career in the popular genres of banda, ranchera, and corridos.

Known for his distinctive upbeat rhythm, Luis Alfonso has gained recognition among millions of listeners. He has collaborated with prominent figures in the Colombian popular music scene and has performed in various countries, including Europe, Australia, the United States, and Latin America.

Currently a prominent figure in Colombia's popular music scene, Luis Alfonso ranks among the top three most listened-to artists, surpassing even mainstream genres like reggaeton. He has received accolades such as the 2023 Nuestra Tierra Award for Best New Artist, the 2023 Mi Gente 3.0 Award for Best Male Regional Artist, and the 2024 Nuestra Tierra Award for Best Popular Artist. His influence extends beyond digital platforms, with multiple chart-topping hits on YouTube Colombia and recent entries into Spotify Colombia's Top 50 list with singles like "Chismofilia," "Contentoso," "La Cantina Remix," "La Ex," and "Mi palabra contra la de ellos."

Report Date: 2025-09-09

Luis Alfonso connects with 18-24 & 25-34 audiences and shows durable traction across COLOMBIA, ECUADOR, UNITED STATES. With a heavily male (63%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 407,100 avg views per post; Tiktok adds dependable engagement depth. Overlap with Bodytech, Univision, Falabella highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Luis Alfonso moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Luis Alfonso score 0.66% — Low bucket.

Brand: BodytechBrand: UnivisionBrand: Falabella

Followers:6,842,676

Engagements:45,023

Rate:0.7%

Posts:3,734

Avg Likes:42,169

Avg Comments:360

Avg Views:435,003

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,842,676 · Engagements 45,023 · Rate 0.7% Posts 3,734 · Views 435,003 · Avg Likes 42,169 · Avg Comments 360 · Avg Views 435,003	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 35% 35-44: 11% 13-17: 5%	Largest: 18-24 (47%); next: 25-34 (35%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	COLOMBIA (77%) ECUADOR (9%) UNITED STATES (4%) SPAIN (2%) VENEZUELA (2%)	Top regions: COLOMBIA (77%), ECUADOR (9%), UNITED STATES (4%)
Platform Engagement	Instagram: 14,186 avg likes/post · Tiktok: 407,100 avg views/post · Youtube: 27,903 avg views/post	Best reach: Tiktok 407,100 avg views; best engagement: Tiktok 27,000 avg likes

Top Brand Affinities

Bodytech

Score: 48.35

Univision

Score: 14.74

Falabella

Score: 14.56

Movistar

Score: 14.05

Cannondale

Score: 8.63

VidaSana

Score: 8.35

American Airlines

Score: 6.83

Suavecito

Score: 5.02

Ducati

Score: 3.26

FOREX

Score: 3.03

Barber Shop Connect

Score: 2.73

Cafecito

Score: 2.61

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Top Brand Affinities

Brand	Category	Score
Bodytech		48.35
Univision		14.74
Falabella		14.56
Movistar		14.05
Cannondale		8.63
VidaSana		8.35
American Airlines		6.83
Suavecito		5.02
Ducati		3.26
FOREX		3.03
Barber Shop Connect		2.73
Cafecito		2.61
Yamaha		2.40
Baileys		2.26
Pic Collage		2.04
Mazda		1.71
Herbalife		1.68
Huawei		1.68
FIFA		1.52
Xiaomi		1.48
Guess		1.26
Honda		1.17
Bellagio		1.16
Renault		1.14
Versace		1.12
musical.ly		1.10
Lexus		1.10
Levi's		1.09
Microsoft		1.07
Chevrolet		1.06
Oakley		1.06
Suzuki		1.04
Toyota		1.04
Pixar		0.98
KTM		0.95
Tommy Hilfiger		0.89
Puma		0.88
Red Bull		0.87
Sony		0.86
Adidas		0.78
Prada		0.75
Rolex		0.74
Lamborghini		0.72
Ferrari		0.71
Samsung Group		0.71
GoPro		0.67
Zara		0.66
Pandora		0.66
Porsche		0.63
Coca-Cola		0.62