Ludmilla
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
53,685,460
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:05:38 UTC
Genres
Biography
Her project "Numanice," focused on pagode music, has garnered significant attention for its representation and impressive streaming numbers, surpassing 4 billion streams across digital platforms. The latest release, Numanice #3, unveiled in late February, has amassed over 400 million streams and includes popular tracks such as "Maliciosa," "Saudade da Gente," "A Preta Venceu," and "Falta de Mim." Beyond her musical achievements, Ludmilla is celebrated for her advocacy of diversity and inclusion, embodying representation for black and LGBTQIAP+ communities as a bisexual woman married to dancer Bruna Gonçalves.
Ludmilla has momentum with 18-24 & 25-34 audiences—particularly in BRAZIL, PORTUGAL, UNITED STATES. A heavily female (67%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 613,250 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Lojas Renner, ChilliBeans, Colcci signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 53,685,460 · Engagements 203,471 · Rate 0.4% Posts 1,263 · Views 638,394 · Avg Likes 201,352 · Avg Comments 5,643 · Avg Views 638,394 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 54% 25-34: 29% 35-44: 8% 13-17: 7% |
Largest: 18-24 (54%); next: 25-34 (29%) |
| Gender Split |
Female: 67% Male: 33% Non-binary/Other: 0% |
Skews female (67%) |
| Top Countries |
BRAZIL (88%) PORTUGAL (4%) UNITED STATES (1%) FRANCE (1%) MOZAMBIQUE (1%) |
Top regions: BRAZIL (88%), PORTUGAL (4%), UNITED STATES (1%) |
| Platform Engagement | Instagram: 140,061 avg likes/post · Tiktok: 613,250 avg views/post · Youtube: 25,144 avg views/post | Best reach: Tiktok 613,250 avg views; best engagement: Instagram 140,061 avg likes |
Top Brand Affinities
Lojas Renner
ChilliBeans
Colcci
Colorama
Boticario
Riachuelo
JACQUEMUS
Itaipava
Moda Praia
Sarar
Danone
Maison Margiela
| Brand | Category | Score |
|---|---|---|
| Lojas Renner | 40.47 | |
| ChilliBeans | 28.26 | |
| Colcci | 14.89 | |
| Colorama | 14.19 | |
| Boticario | 14.12 | |
| Riachuelo | 12.42 | |
| JACQUEMUS | 11.80 | |
| Itaipava | 11.23 | |
| Moda Praia | 9.85 | |
| Sarar | 9.56 | |
| Danone | 8.76 | |
| Maison Margiela | 7.41 | |
| Barbie | 7.34 | |
| Havaianas | 7.12 | |
| Fendi | 5.94 | |
| KARL LAGERFELD | 5.55 | |
| Fenty beauty | 4.97 | |
| Arezzo | 4.51 | |
| Eudora | 4.44 | |
| BaByliss | 4.34 | |
| TOM FORD | 4.13 | |
| Dolce & Gabbana | 4.12 | |
| Versace | 3.98 | |
| Lollapalooza | 3.71 | |
| Avon | 3.39 | |
| BALMAIN | 3.23 | |
| FashionNova | 3.15 | |
| Balenciaga | 3.11 | |
| ASOS | 2.92 | |
| Mary Kay | 2.80 | |
| Urban Outfitters | 2.79 | |
| MTV | 2.45 | |
| Chanel | 2.38 | |
| Louis Vuitton | 2.29 | |
| Oakley | 2.26 | |
| Budweiser | 2.11 | |
| Tomorrowland | 2.06 | |
| Gucci | 2.05 | |
| Christian Dior | 2.05 | |
| Tinder | 2.01 | |
| Yves Saint Laurent | 2.00 | |
| Coachella | 1.96 | |
| Victoria's Secret | 1.87 | |
| L'Oréal Paris | 1.68 | |
| UFC | 1.67 | |
| GIVENCHY | 1.63 | |
| Hermès | 1.55 | |
| Forever 21 | 1.53 | |
| Heineken | 1.51 | |
| SWAROVSKI | 1.51 |
Official Profiles
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LoginArtist: Ludmilla
The map shows every radio station that aired Ludmilla today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-14)
Total: 13,472,755
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
12,944,906 | 96.08% |
| [+] |
Last.fm |
491,830 | 3.65% |
| [+] |
Yandex |
36,019 | 0.27% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-14 22:00 UTC | FESTIVAL DA ALEGRIA VR 2025 | Volta Redonda -RJ | Volta Redonda, Brazil | — |
| 2026-01-01 07:00 UTC | Ludmilla | Clube Jockey Club Brasileiro | Rio de Janeiro, Brazil | |
| 2026-01-04 03:00 UTC | FESTIVAL DE VERÃO DE NORONHA 2026 | Fort of Our Lady of Remedies | Fernando de Noronha, Brazil | — |
| 2026-01-17 22:00 UTC | Estação Verão Show 2026 | Kartódromo Municipal | Praia Grande, Brazil | — |
