Ludmilla Brand Affinity ranks highest Lojas Renner at 40.47% . Very Strong. Score DMDB 68.69% | Fanbase 69.86%

Ludmilla — pop artist from BR.

Ludmilla is a prominent Afro-Latinx artist with numerous hits spanning various genres, global awards, and over 5 billion streams on music platforms. She ranks…

Ludmilla

Recognizable

Country: BR | Gender: female | Artist ID: 11e81bbb-706a-e9e8-8194-a0369fe50396

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Genres

popfunk poppop nacionalpopr&b, funk & soulfunk cariocafunkcontemporary r&beuropeansambalatinpagode baianopagodefunk rj

Influential: 68.69% Fanbase: 69.86% Trending: 68.11%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Lojas Renner • 40.47% • Very Strong

As of 2025-09-09

53,685,460

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.69% | Fanbase 69.86% | Trending 68.11% | CAREER STAGE: MAINSTREAM

Biography

Ludmilla is a prominent Afro-Latinx artist with numerous hits spanning various genres, global awards, and over 5 billion streams on music platforms. She ranks as the 6th most listened to black female artist on Spotify, alongside renowned figures like Beyoncé, Rihanna, SZA, Nicki Minaj, and Doja Cat. In April, Ludmilla made history as the first Afro-Latinx woman to perform on the main stage at Coachella, introduced by Beyoncé.

Her project "Numanice," focused on pagode music, has garnered significant attention for its representation and impressive streaming numbers, surpassing 4 billion streams across digital platforms. The latest release, Numanice #3, unveiled in late February, has amassed over 400 million streams and includes popular tracks such as "Maliciosa," "Saudade da Gente," "A Preta Venceu," and "Falta de Mim." Beyond her musical achievements, Ludmilla is celebrated for her advocacy of diversity and inclusion, embodying representation for black and LGBTQIAP+ communities as a bisexual woman married to dancer Bruna Gonçalves.

Report Date: 2025-09-09

Ludmilla has momentum with 18-24 & 25-34 audiences—particularly in BRAZIL, PORTUGAL, UNITED STATES. A heavily female (67%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 613,250 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Lojas Renner, ChilliBeans, Colcci signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ludmilla score 0.38% — Low bucket.

Brand: Lojas RennerBrand: ChilliBeansBrand: Colcci

Followers:53,685,460

Engagements:203,471

Rate:0.4%

Posts:1,263

Avg Likes:201,352

Avg Comments:5,643

Avg Views:638,394

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 53,685,460 · Engagements 203,471 · Rate 0.4% Posts 1,263 · Views 638,394 · Avg Likes 201,352 · Avg Comments 5,643 · Avg Views 638,394	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 29% 35-44: 8% 13-17: 7%	Largest: 18-24 (54%); next: 25-34 (29%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	BRAZIL (88%) PORTUGAL (4%) UNITED STATES (1%) FRANCE (1%) MOZAMBIQUE (1%)	Top regions: BRAZIL (88%), PORTUGAL (4%), UNITED STATES (1%)
Platform Engagement	Instagram: 140,061 avg likes/post · Tiktok: 613,250 avg views/post · Youtube: 25,144 avg views/post	Best reach: Tiktok 613,250 avg views; best engagement: Instagram 140,061 avg likes

Top Brand Affinities

Lojas Renner

Score: 40.47

ChilliBeans

Score: 28.26

Colcci

Score: 14.89

Colorama

Score: 14.19

Boticario

Score: 14.12

Riachuelo

Score: 12.42

JACQUEMUS

Score: 11.80

Itaipava

Score: 11.23

Moda Praia

Score: 9.85

Sarar

Score: 9.56

Danone

Score: 8.76

Maison Margiela

Score: 7.41

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Top Brand Affinities

Brand	Category	Score
Lojas Renner		40.47
ChilliBeans		28.26
Colcci		14.89
Colorama		14.19
Boticario		14.12
Riachuelo		12.42
JACQUEMUS		11.80
Itaipava		11.23
Moda Praia		9.85
Sarar		9.56
Danone		8.76
Maison Margiela		7.41
Barbie		7.34
Havaianas		7.12
Fendi		5.94
KARL LAGERFELD		5.55
Fenty beauty		4.97
Arezzo		4.51
Eudora		4.44
BaByliss		4.34
TOM FORD		4.13
Dolce & Gabbana		4.12
Versace		3.98
Lollapalooza		3.71
Avon		3.39
BALMAIN		3.23
FashionNova		3.15
Balenciaga		3.11
ASOS		2.92
Mary Kay		2.80
Urban Outfitters		2.79
MTV		2.45
Chanel		2.38
Louis Vuitton		2.29
Oakley		2.26
Budweiser		2.11
Tomorrowland		2.06
Gucci		2.05
Christian Dior		2.05
Tinder		2.01
Yves Saint Laurent		2.00
Coachella		1.96
Victoria's Secret		1.87
L'Oréal Paris		1.68
UFC		1.67
GIVENCHY		1.63
Hermès		1.55
Forever 21		1.53
Heineken		1.51
SWAROVSKI		1.51