Lucy Spraggan

Lucy Spraggan — pop artist from GB.

Lucy Spraggan, a talented singer/songwriter from Sheffield and Canterbury, gained fame with her performance of "Last Night" on X Factor 2012. Following the…

Influence: 55.55% Fanbase: 37.52% Trending: 64.56% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Jack Wills • 48.85% • Very Strong

As of 2025-09-08

745,085

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 09:52:33 UTC

Genres

poppoptalent showindie pop

Biography

Lucy Spraggan, a talented singer/songwriter from Sheffield and Canterbury, gained fame with her performance of "Last Night" on X Factor 2012. Following the success of her self-released album and chart-topping singles, she founded CTRL Records and released several albums, including "I Hope You Don't Mind Me Writing" in 2017 and "Choices" in 2021. Currently, Lucy is gearing up for a headline UK tour in May 2023, the release of her autobiography 'Process' in July 2023, and her upcoming album 'balance' in August 2023, showcasing her emotional storytelling and fearless creativity.

Top Brand Affinities

Report Date: 2025-09-08

Lucy Spraggan is already in the conversation with 18-24 & 25-34 audiences in UNITED KINGDOM, UNITED STATES, CANADA. The audience is heavily female (66%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (55,550 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Jack Wills, ITV, ASDA points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lucy Spraggan score 0.93% — Low bucket.

Brand: Jack WillsBrand: ITVBrand: ASDA

Followers:745,085

Engagements:6,921

Rate:0.9%

Posts:3,468

Avg Likes:6,809

Avg Comments:99

Avg Views:56,419

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 745,085 · Engagements 6,921 · Rate 0.9% Posts 3,468 · Views 56,419 · Avg Likes 6,809 · Avg Comments 99 · Avg Views 56,419	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 24% 13-17: 9% 35-44: 6%	Largest: 18-24 (57%); next: 25-34 (24%)
Gender Split	Female: 66% Male: 34% Non-binary/Other: 0%	Skews female (66%)
Top Countries	UNITED KINGDOM (43%) UNITED STATES (17%) CANADA (4%) BRAZIL (3%) SWEDEN (3%)	Top regions: UNITED KINGDOM (43%), UNITED STATES (17%), CANADA (4%)
Platform Engagement	Instagram: 4,993 avg likes/post · Tiktok: 55,550 avg views/post · Youtube: 869 avg views/post	Best reach: Tiktok 55,550 avg views; best engagement: Instagram 4,993 avg likes

Top Brand Affinities

Jack Wills

Score: 48.85

ITV

Score: 33.72

ASDA

Score: 22.69

River Island

Score: 18.95

Costa Coffee

Score: 17.67

Sainsbury's

Score: 15.31

TUI

Score: 14.04

Beauty Bay

Score: 13.68

Waitrose

Score: 13.59

Vauxhall

Score: 13.07

boohoo

Score: 12.85

Lush

Score: 12.79

Brand	Category	Score
Jack Wills		48.85
ITV		33.72
ASDA		22.69
River Island		18.95
Costa Coffee		17.67
Sainsbury's		15.31
TUI		14.04
Beauty Bay		13.68
Waitrose		13.59
Vauxhall		13.07
boohoo		12.85
Lush		12.79
Ted Baker		12.37
Marks & Spencer		12.26
Tesco		12.23
Morrisons		12.00
Primark		11.66
T.G.I. Friday's		10.89
Next		10.45
Superdry		10.22
MISSGUIDED		9.70
Easyjet		9.15
Cadbury		9.05
Selfridges		8.12
Dr. Martens		8.11
ALDI		7.40
Topshop		6.72
Baileys		6.29
Myprotein		6.10
Carlsberg		5.81
ASOS		5.69
Vivienne Westwood		5.57
Haribo		5.34
Showtime		5.18
Guinness		5.05
BBC		4.91
Smirnoff		4.76
Sunnies Studios		4.55
Harrods		4.20
Columbia Pictures		4.20
Babybump		3.69
Pandora		3.69
Lindt		3.66
MINI		3.53
Vans		3.46
Benefit Cosmetics		3.37
Urban Decay Cosmetics		3.28
Pringles		3.26
LEGOLAND		3.15
Martini		3.11