Lucy Dacus
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
996,902
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 10:02:16 UTC
Genres
Biography
Lucy Dacus stands out with 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, CANADA. The profile is heavily female (59%), and content lands hardest on Tiktok, where posts average 68,550 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Warby Parker, MOOG, bonappetitmag, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Lucy Dacus a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 996,902 · Engagements 79,858 · Rate 8.0% Posts 151 · Views 89,216 · Avg Likes 79,152 · Avg Comments 343 · Avg Views 89,216 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 28% 35-44: 9% 13-17: 8% |
Largest: 18-24 (49%); next: 25-34 (28%) |
| Gender Split |
Female: 59% Male: 41% Non-binary/Other: 0% |
Skews female (59%) |
| Top Countries |
UNITED STATES (46%) UNITED KINGDOM (8%) CANADA (6%) BRAZIL (5%) AUSTRALIA (4%) |
Top regions: UNITED STATES (46%), UNITED KINGDOM (8%), CANADA (6%) |
| Platform Engagement | Instagram: 67,166 avg likes/post · Tiktok: 68,550 avg views/post · Youtube: 20,666 avg views/post | Best reach: Tiktok 68,550 avg views; best engagement: Instagram 67,166 avg likes |
Top Brand Affinities
Warby Parker
MOOG
bonappetitmag
Glossier
Madewell
Kickstarter
Ableton
Spotify Music
Kroger
Pacific Northwest Wonderland
Verizon
Tinder
| Brand | Category | Score |
|---|---|---|
| Warby Parker | 22.49 | |
| MOOG | 18.30 | |
| bonappetitmag | 17.40 | |
| Glossier | 11.16 | |
| Madewell | 10.71 | |
| Kickstarter | 8.54 | |
| Ableton | 7.24 | |
| Spotify Music | 7.17 | |
| Kroger | 6.40 | |
| Pacific Northwest Wonderland | 6.32 | |
| Verizon | 5.89 | |
| Tinder | 5.63 | |
| Paramount Pictures | 5.62 | |
| Coors | 5.54 | |
| Airbnb | 5.08 | |
| Showtime | 5.07 | |
| Lollapalooza | 4.93 | |
| Kodak | 4.76 | |
| Heinz | 4.40 | |
| Polaroid | 4.37 | |
| Busch | 4.18 | |
| Bethesda Softworks | 3.98 | |
| Taco Bell | 3.97 | |
| Coachella | 3.87 | |
| SoundCloud | 3.82 | |
| Gillette | 3.80 | |
| Dr. Martens | 3.74 | |
| Holden | 3.59 | |
| ASOS | 3.45 | |
| Emporium | 3.43 | |
| Gatorade | 3.40 | |
| Nickelodeon | 3.31 | |
| Fujifilm | 3.13 | |
| Philips | 3.06 | |
| Guinness | 3.00 | |
| MTV | 2.98 | |
| Urban Outfitters | 2.95 | |
| Lush | 2.87 | |
| Budweiser | 2.70 | |
| NBC | 2.50 | |
| Cadillac | 2.43 | |
| Chrysler | 2.41 | |
| Target | 2.28 | |
| Sunnies Studios | 2.25 | |
| Pixar | 2.23 | |
| The Olympic Games | 2.23 | |
| Tesco | 2.20 | |
| Sprite | 2.17 | |
| Chipotle Mexican Grill | 2.15 | |
| Costco | 2.12 |
Official Profiles
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LoginArtist: Lucy Dacus
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Top 10 Songs Played Today
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Total Streams (2025-10-01)
Total: 2,705,679
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
1,720,196 | 63.58% |
| [+] |
Last.fm |
949,333 | 35.09% |
| [+] |
Pandora |
16,849 | 0.62% |
| [+] |
Audiomack |
14,538 | 0.54% |
| [+] |
Yandex |
4,763 | 0.18% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-05 19:00 UTC | Laneway Festival 2026 | Western Springs Stadium and Park | Auckland, New Zealand | — |
| 2026-02-07 20:00 UTC | Laneway Festival Gold Coast 2026 | Southport Sharks | Gold Coast City, Australia | — |
| 2026-02-09 03:00 UTC | Laneway Festival Sydney 2026 | Centennial Park | Sydney, Australia | — |
| 2026-02-13 20:00 UTC | Laneway Festival Melbourne 2026 | Flemington Racecourse | Melbourne, Australia | — |
| 2026-02-14 08:00 UTC | Laneway Festival 2026 | Adelaide Showgrounds Farmers Market | Adelaide, Australia | — |
| 2026-02-14 19:00 UTC | Lucy Dacus | Adelaide Showground | Adelaide, Australia | |
| 2026-02-15 19:00 UTC | Lucy Dacus | HBF Arena | City of Joondalup, Australia |
