Lucky Daye
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,547,733
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:30:36 UTC
Genres
Biography
Prior to his solo career, Brown co-wrote songs for artists such as Keith Sweat, Ne-Yo, Ella Mai, and Mary J. Blige. After relocating to Atlanta to pursue music following Hurricane Katrina, he established himself as a background vocalist and songwriter, eventually signing with Tunji Balogun's Keep Cool label. With his soulful sound and innovative approach to R&B, Lucky Daye has solidified his place in the music industry, garnering comparisons to artists like Frank Ocean while carving out his own unique path as a rising star in the genre.
Lucky Daye resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, BRAZIL, SOUTH AFRICA. With a heavily female (59%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (18,800 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Live Nation, Shea Moisture, Kinky-Curly makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,547,733 · Engagements 8,430 · Rate 0.5% Posts 560 · Views 22,259 · Avg Likes 8,265 · Avg Comments 229 · Avg Views 22,259 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 46% 25-34: 39% 35-44: 8% 13-17: 6% |
Largest: 18-24 (46%); next: 25-34 (39%) |
| Gender Split |
Female: 59% Male: 41% Non-binary/Other: 0% |
Skews female (59%) |
| Top Countries |
UNITED STATES (60%) BRAZIL (6%) SOUTH AFRICA (4%) UNITED KINGDOM (3%) CANADA (2%) |
Top regions: UNITED STATES (60%), BRAZIL (6%), SOUTH AFRICA (4%) |
| Platform Engagement | Instagram: 5,995 avg likes/post · Tiktok: 18,800 avg views/post · Youtube: 3,459 avg views/post | Best reach: Tiktok 18,800 avg views; best engagement: Instagram 5,995 avg likes |
Top Brand Affinities
Live Nation
Shea Moisture
Kinky-Curly
Amazon Music
Pro Tools
Nasty Gal
FashionNova
Fenty beauty
boohoo
Steve Madden
Houston Livestock Show and Rodeo
Ableton
| Brand | Category | Score |
|---|---|---|
| Live Nation | 25.60 | |
| Shea Moisture | 19.48 | |
| Kinky-Curly | 17.47 | |
| Amazon Music | 16.08 | |
| Pro Tools | 14.36 | |
| Nasty Gal | 11.96 | |
| FashionNova | 10.58 | |
| Fenty beauty | 10.39 | |
| boohoo | 8.87 | |
| Steve Madden | 8.39 | |
| Houston Livestock Show and Rodeo | 7.96 | |
| Ableton | 7.86 | |
| iHeartRadio Music Awards | 7.67 | |
| Macy's | 7.57 | |
| ASOS | 7.41 | |
| shein | 7.10 | |
| SoundCloud | 7.08 | |
| Champion | 6.90 | |
| Urban Outfitters | 6.85 | |
| Maison Margiela | 6.82 | |
| Coach | 6.74 | |
| Hennessy | 6.71 | |
| MISSGUIDED | 6.50 | |
| Forever 21 | 6.43 | |
| T.J. Maxx | 6.23 | |
| Target | 6.06 | |
| NORDSTROM | 5.90 | |
| SheInside | 5.77 | |
| American Airlines | 5.70 | |
| ULTA Beauty | 5.50 | |
| Spotify Music | 5.15 | |
| OLD NAVY | 4.66 | |
| MTV | 4.57 | |
| Beats Electronics | 4.48 | |
| ESPN | 4.45 | |
| Coachella | 4.29 | |
| Philips | 4.27 | |
| NBC | 4.11 | |
| Kodak | 4.07 | |
| BH Cosmetics | 4.07 | |
| H&M | 3.78 | |
| American Eagle | 3.65 | |
| Verizon | 3.63 | |
| Dr. Martens | 3.34 | |
| Stüssy | 3.30 | |
| Los Angeles Lakers | 3.29 | |
| Sephora | 3.16 | |
| Versace | 3.15 | |
| NARS Cosmetics | 3.13 | |
| Sneakerhead | 3.13 |
Official Profiles
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LoginArtist: Lucky Daye
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
