Lucio101
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
581,310
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 12:11:21 UTC
Genres
Biography
Lucio's upbringing in a Berlin-Mitte that was once unrecognizable from its current trendy image, with affordable rents and fast-food joints now turned into fashion boutiques, fuels his lyrics reflecting on the evolving dynamics of his neighborhood. Through tracks like "Anders," he captures the juxtaposition of wealth and poverty in the area, emphasizing the personal connection and daily life experiences that define his music and identity as an artist rooted in the vibrant energy of the Rosenthaler Platz locale.
Lucio101 commands interest from 18-24 & 25-34 audiences in GERMANY, AUSTRIA, SWITZERLAND. With a heavily male (82%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (211,941 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with ROCCAT, Commerzbank, Alpha Industries points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 581,310 · Engagements 32,612 · Rate 5.6% Posts 183 · Views 211,941 · Avg Likes 32,496 · Avg Comments 418 · Avg Views 211,941 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 29% 13-17: 9% 35-44: 5% |
Largest: 18-24 (55%); next: 25-34 (29%) |
| Gender Split |
Female: 18% Male: 82% Non-binary/Other: 0% |
Skews male (82%) |
| Top Countries |
GERMANY (77%) AUSTRIA (4%) SWITZERLAND (3%) POLAND (3%) RUSSIA (2%) |
Top regions: GERMANY (77%), AUSTRIA (4%), SWITZERLAND (3%) |
| Platform Engagement | Instagram: 25,683 avg likes/post · Youtube: 211,941 avg views/post | Best reach: Youtube 211,941 avg views; best engagement: Instagram 25,683 avg likes |
Top Brand Affinities
ROCCAT
Commerzbank
Alpha Industries
Adidas Y-3
KaDeWe
Eastpak
Edeka
Palm Angels
Stone Island
Napapijri
Gant
Gamescom
| Brand | Category | Score |
|---|---|---|
| ROCCAT | 111.02 | |
| Commerzbank | 47.59 | |
| Alpha Industries | 43.47 | |
| Adidas Y-3 | 37.39 | |
| KaDeWe | 32.17 | |
| Eastpak | 29.40 | |
| Edeka | 28.14 | |
| Palm Angels | 26.57 | |
| Stone Island | 22.14 | |
| Napapijri | 19.72 | |
| Gant | 19.38 | |
| Gamescom | 18.33 | |
| Ellesse | 18.16 | |
| SkateSpot | 16.60 | |
| Acne Studios | 13.44 | |
| Dsquared | 12.05 | |
| Lacoste | 11.83 | |
| New Era | 11.79 | |
| Zalando | 9.60 | |
| Maybach | 8.47 | |
| Foot Locker | 8.27 | |
| Moncler | 8.18 | |
| Alexander McQueen | 8.06 | |
| Kickstagram | 7.71 | |
| Champion | 7.51 | |
| Hugo Boss | 7.50 | |
| Nice Kicks | 7.39 | |
| Sole Collector | 6.97 | |
| Moët & Chandon | 6.87 | |
| BRABUS | 6.86 | |
| Vivienne Westwood | 6.45 | |
| Stüssy | 6.16 | |
| Urban Outfitters | 6.13 | |
| KARL LAGERFELD | 6.09 | |
| Hennessy | 6.09 | |
| Kappa | 6.06 | |
| Supreme | 5.94 | |
| Emporio Armani | 5.91 | |
| Timberland | 5.42 | |
| RAZER | 5.32 | |
| BALMAIN | 5.31 | |
| Monster Beverage | 5.15 | |
| The North Face | 5.01 | |
| Haribo | 4.98 | |
| Tommy Hilfiger | 4.95 | |
| Rolex | 4.58 | |
| Carhartt | 4.42 | |
| Versace | 4.25 | |
| Hermès | 4.24 | |
| Moschino | 4.21 |
Official Profiles
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LoginArtist: Lucio101
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 04:00 UTC | Lucio101 | Täubchenthal | Leipzig, Germany | |
| 2025-12-10 04:00 UTC | Lucio101, Teil 2 | Aladin Music Hall | Bremen, Germany | |
| 2025-12-11 04:00 UTC | Lucio101 | Lokschuppen Bielefeld | Bielefeld, Germany | |
| 2025-12-12 04:00 UTC | Lucio101, Teil 2 | Max Nachttheater | Kiel, Germany | |
| 2025-12-13 04:00 UTC | Lucio101 | Alter Schlachthof Dresden | Dresden, Germany |
