Lucinda Williams
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
151,351
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-08 05:36:37 UTC
Genres
Biography
Born in Lake Charles, Louisiana, in 1953, Lucinda Williams was influenced by her father's love of poetry and Delta blues, as well as her exposure to folk music and '60s rock. She began her music career in New Orleans and later moved to Austin, Texas, where she immersed herself in the roots music scene. Williams' journey as an artist was marked by a commitment to creative freedom and a refusal to compromise her vision, leading to a prolific discography that showcased her versatility and storytelling prowess.
Lucinda Williams reaches 45-64 & 35-44 audiences concentrated in UNITED STATES, CANADA, UNITED KINGDOM. The demographic tilt is heavily male (62%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 58,492 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Ampeg, Live Nation, Amazon Music suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 151,351 · Engagements 2,034 · Rate 1.3% Posts 1,188 · Views 58,518 · Avg Likes 1,960 · Avg Comments 112 · Avg Views 58,518 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 41% 35-44: 25% 25-34: 22% 18-24: 10% |
Largest: 45-64 (41%); next: 35-44 (25%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
UNITED STATES (55%) CANADA (7%) UNITED KINGDOM (5%) BRAZIL (3%) ITALY (3%) |
Top regions: UNITED STATES (55%), CANADA (7%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 1,441 avg likes/post · Tiktok: 26 avg views/post · Youtube: 58,492 avg views/post | Best reach: Youtube 58,492 avg views; best engagement: Instagram 1,441 avg likes |
Top Brand Affinities
Ampeg
Live Nation
Amazon Music
Paramount Pictures
Kickstarter
Kroger
Spotify Music
Coors
NBC
Leica
Nixon
Verizon
| Brand | Category | Score |
|---|---|---|
| Ampeg | 33.52 | |
| Live Nation | 25.51 | |
| Amazon Music | 15.38 | |
| Paramount Pictures | 7.84 | |
| Kickstarter | 7.46 | |
| Kroger | 6.89 | |
| Spotify Music | 6.80 | |
| Coors | 6.51 | |
| NBC | 5.96 | |
| Leica | 5.54 | |
| Nixon | 5.51 | |
| Verizon | 5.38 | |
| Publix | 5.24 | |
| iHeartRadio Music Awards | 5.09 | |
| Margaritaville | 4.97 | |
| CNN | 4.92 | |
| Holden | 4.77 | |
| Hurley | 4.66 | |
| Pacific Northwest Wonderland | 4.60 | |
| Pilsner Urquell | 4.47 | |
| Cadillac | 4.35 | |
| Emporium | 4.30 | |
| Airbnb | 3.71 | |
| Budweiser | 3.45 | |
| Bethesda Softworks | 3.44 | |
| Guinness | 3.44 | |
| Busch | 3.43 | |
| Martini | 3.35 | |
| Kodak | 3.21 | |
| Columbia Pictures | 3.20 | |
| Carhartt | 3.15 | |
| MTV | 3.15 | |
| Showtime | 3.14 | |
| Costco | 2.90 | |
| Pixar | 2.79 | |
| NHL | 2.68 | |
| Lollapalooza | 2.63 | |
| Polaroid | 2.47 | |
| CBS | 2.37 | |
| Philips | 2.33 | |
| Amazon | 2.33 | |
| Coachella | 2.31 | |
| Activision Blizzard | 2.22 | |
| Paypal | 2.17 | |
| The Olympic Games | 2.17 | |
| SoundCloud | 2.17 | |
| Warner Bros | 2.15 | |
| BBC | 2.14 | |
| Harley-Davidson | 2.08 | |
| WWE | 2.02 |
Official Profiles
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LoginArtist: Lucinda Williams
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-27 03:00 UTC | Lucinda Williams | 3Olympia Theatre | Dublin, Ireland | |
| 2026-01-28 03:30 UTC | Lucinda Williams | Mandela Hall | Belfast, United Kingdom | |
| 2026-01-30 03:00 UTC | Lucinda Williams | Symphony Hall | Birmingham, United Kingdom | |
| 2026-01-31 03:00 UTC | Lucinda Williams | The Bridgewater Hall | Manchester, United Kingdom | |
| 2026-02-02 03:30 UTC | Lucinda Williams | Pavilion Theatre | Glasgow, United Kingdom | |
| 2026-02-04 03:00 UTC | Ben de la Cour | Barbican Centre | London, United Kingdom | |
| 2026-02-04 04:00 UTC | Lucinda Williams | Barbican Centre | London, United Kingdom | |
| 2026-02-05 03:30 UTC | Lucinda Williams | Bristol Beacon | Bristol, United Kingdom | |
| 2026-02-06 03:00 UTC | Ben de la Cour | The Anvil | Basingstoke and Deane, United Kingdom | — |
| 2026-02-08 03:30 UTC | Lucinda Williams | De La Warr Pavilion | Rother, United Kingdom | |
| 2026-02-16 03:30 UTC | Heart, Lucinda Williams | Gas South Arena | Duluth, United States | |
| 2026-02-19 03:00 UTC | Lucinda Williams | Donald L. Tucker Civic Center | Tallahassee, United States | |
| 2026-02-21 03:30 UTC | Lucinda Williams | Mississippi Coast Coliseum & Convention Center | Biloxi, United States | |
| 2026-02-21 03:30 UTC | Heart, Lucinda Williams | Mississippi Coast Coliseum | Biloxi, United States | |
| 2026-02-23 03:00 UTC | Lucinda Williams | Propst Arena, Von Braun Center | Huntsville, United States | |
| 2026-02-23 03:00 UTC | Heart, Lucinda Williams | Von Braun Center | Huntsville, United States | |
| 2026-02-26 03:30 UTC | Lucinda Williams | Simmons Bank Arena | North Little Rock, United States | |
| 2026-03-02 03:30 UTC | Lucinda Williams | Brookshire Grocery Arena | Bossier City, United States | |
| 2026-03-07 04:00 UTC | Lucinda Williams | El Paso County Coliseum | El Paso, United States | |
| 2026-03-08 03:30 UTC | Lucinda Williams | Rio Rancho Events Center | Rio Rancho, United States | |
| 2026-03-10 01:30 UTC | Lucinda Williams | Broadmoor World Arena | Colorado Springs, United States | |
| 2026-03-12 02:00 UTC | Lucinda Williams | Scheels Arena | Fargo, United States | |
| 2026-03-16 02:30 UTC | Lucinda Williams | Fishers Event Center | Fishers, United States | |
| 2026-03-21 02:00 UTC | Outlaw Country Cruise 2026 | Norwegian Cruise Line | Miami, United States | — |
