Lucie
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
83,202
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 09:46:16 UTC
Genres
Biography
In 2025, Lucie embarks on a special tour celebrating 40 years in the music industry. Tickets for the tour can be purchased at www.ticketportal.cz/NEvent/LUCIE-40-LET. Fans can find the band's merchandise at lucieshop.cz and visit their official website at www.skupinalucie.cz.
Lucie has momentum with 18-24 & 25-34 audiences—particularly in CZECHIA, SLOVAKIA, UNITED STATES. A male-leaning (55%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 3,259 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Pilsner Urquell, Tchibo, Captain Morgan signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 83,202 · Engagements 314 · Rate 0.4% Posts 1,016 · Views 3,259 · Avg Likes 314 · Avg Comments 4 · Avg Views 3,259 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 41% 25-34: 34% 35-44: 14% 45-64: 7% |
Largest: 18-24 (41%); next: 25-34 (34%) |
| Gender Split |
Female: 45% Male: 55% Non-binary/Other: 0% |
Skews male (55%) |
| Top Countries |
CZECHIA (75%) SLOVAKIA (16%) UNITED STATES (2%) ITALY (1%) SPAIN (1%) |
Top regions: CZECHIA (75%), SLOVAKIA (16%), UNITED STATES (2%) |
| Platform Engagement | Instagram: 258 avg likes/post · Youtube: 3,259 avg views/post | Best reach: Youtube 3,259 avg views; best engagement: Instagram 258 avg likes |
Top Brand Affinities
Pilsner Urquell
Tchibo
Captain Morgan
Skoda
Jagermeister
Beefeater
Costa Coffee
Kinder
Aperol
Lidl
Jack Daniels
Calzedonia
| Brand | Category | Score |
|---|---|---|
| Pilsner Urquell | 50.92 | |
| Tchibo | 33.60 | |
| Captain Morgan | 22.95 | |
| Skoda | 16.16 | |
| Jagermeister | 16.13 | |
| Beefeater | 13.68 | |
| Costa Coffee | 13.49 | |
| Kinder | 13.11 | |
| Aperol | 13.09 | |
| Lidl | 10.50 | |
| Jack Daniels | 7.77 | |
| Calzedonia | 7.71 | |
| NHL | 7.20 | |
| Jameson | 7.15 | |
| KARL LAGERFELD | 7.05 | |
| Moët & Chandon | 5.82 | |
| Décathlon | 5.77 | |
| Lindt | 5.04 | |
| Ryanair | 4.69 | |
| The Witcher | 4.61 | |
| Under Armour | 4.04 | |
| Primark | 3.95 | |
| Red Bull | 3.63 | |
| MINI | 3.55 | |
| Nespresso | 3.50 | |
| Pandora | 3.20 | |
| Calvin Klein | 3.17 | |
| Guess | 3.11 | |
| Opel | 3.11 | |
| Olympus | 3.10 | |
| Leica | 2.99 | |
| Martini | 2.81 | |
| Converse | 2.77 | |
| Tesco | 2.75 | |
| Alfa Romeo | 2.73 | |
| Geocaching | 2.47 | |
| Boeing | 2.45 | |
| Armani | 2.43 | |
| Volvo | 2.31 | |
| Victoria's Secret | 2.29 | |
| Lego | 2.16 | |
| Coca-Cola | 2.11 | |
| Michael Kors | 2.09 | |
| LEGOLAND | 2.06 | |
| Vans | 2.05 | |
| Citroen | 2.00 | |
| Rolls-Royce | 1.96 | |
| Huawei | 1.94 | |
| Heineken | 1.90 | |
| Tommy Hilfiger | 1.85 |
Official Profiles
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LoginArtist: Lucie
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-10 04:00 UTC | Lucie, Parkování - O2 arena Praha | O2 Arena | Capital City of Prague, Czechia | |
| 2025-12-11 04:00 UTC | Lucie | O2 Arena | Capital City of Prague, Czechia |
