Lucero
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
96,123
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 08:02:00 UTC
Genres
Biography
Lucero engages 25-34 & 35-44 audiences with repeatable results in UNITED STATES, CANADA, BRAZIL. The fan base skews heavily male (71%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (2,537 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Ampeg, AutoZone, Miller Lite, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 96,123 · Engagements 1,104 · Rate 1.1% Posts 1,370 · Views 2,537 · Avg Likes 1,095 · Avg Comments 25 · Avg Views 2,537 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 35-44: 24% 18-24: 22% 45-64: 11% |
Largest: 25-34 (41%); next: 35-44 (24%) |
| Gender Split |
Female: 29% Male: 71% Non-binary/Other: 0% |
Skews male (71%) |
| Top Countries |
UNITED STATES (71%) CANADA (5%) BRAZIL (4%) UNITED KINGDOM (2%) AUSTRALIA (2%) |
Top regions: UNITED STATES (71%), CANADA (5%), BRAZIL (4%) |
| Platform Engagement | Instagram: 977 avg likes/post · Youtube: 2,537 avg views/post | Best reach: Youtube 2,537 avg views; best engagement: Instagram 977 avg likes |
Top Brand Affinities
Ampeg
AutoZone
Miller Lite
Coors
Jameson
Tagaz
Bonneville
Kroger
Jim Beam
Busch
Stihl
Harley-Davidson
| Brand | Category | Score |
|---|---|---|
| Ampeg | 30.60 | |
| AutoZone | 27.51 | |
| Miller Lite | 21.89 | |
| Coors | 17.06 | |
| Jameson | 15.83 | |
| Tagaz | 14.37 | |
| Bonneville | 11.98 | |
| Kroger | 10.20 | |
| Jim Beam | 9.92 | |
| Busch | 8.50 | |
| Stihl | 8.45 | |
| Harley-Davidson | 7.32 | |
| Amazon Music | 7.29 | |
| Columbia Pictures | 6.88 | |
| FedEx | 6.65 | |
| Verizon | 6.60 | |
| Bud Light | 6.59 | |
| Budweiser | 5.67 | |
| Pilsner Urquell | 5.66 | |
| Carhartt | 5.42 | |
| BarkBox | 5.41 | |
| Margaritaville | 5.30 | |
| Cadillac | 5.26 | |
| Publix | 5.15 | |
| NHL | 5.06 | |
| Paramount Pictures | 5.02 | |
| Pacific Northwest Wonderland | 4.87 | |
| Showtime | 4.83 | |
| Heinz | 4.81 | |
| Nixon | 4.59 | |
| The Home Depot | 4.52 | |
| Guinness | 4.48 | |
| Spotify Music | 4.10 | |
| Comedy Central | 4.06 | |
| Holden | 3.97 | |
| Jeep | 3.93 | |
| Gillette | 3.83 | |
| Taco Bell | 3.76 | |
| WWE | 3.70 | |
| Kickstarter | 3.61 | |
| Emporium | 3.57 | |
| Chipotle Mexican Grill | 3.32 | |
| GMC | 3.30 | |
| ESPN | 3.25 | |
| Gatorade | 3.19 | |
| Leica | 3.09 | |
| Tinder | 3.08 | |
| Vans | 3.07 | |
| Jack Daniels | 3.02 | |
| Walmart | 3.01 |
Official Profiles
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LoginArtist: Lucero
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-14 03:00 UTC | Lucero, Amigo the Devil | Minglewood Hall | Memphis, United States | |
| 2026-03-13 03:00 UTC | Lucero | Old Rock House | St. Louis, United States |
