Lucero

Lucero — alternative artist from MX.

With 43 years of a successful career, this entertainment icon started singing at a young age and captured hearts with her guitar on a national Mexican TV show.…

Influence: 57.81% Fanbase: 34.82% Trending: 69.31% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 16.51% • Very Strong

As of 2025-09-09

7,082,949

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:45:53 UTC

Genres

alternativealternativelatinmariachirancheraregional mexican music

Biography

With 43 years of a successful career, this entertainment icon started singing at a young age and captured hearts with her guitar on a national Mexican TV show. She has excelled in music, acting, hosting, and philanthropy, representing Latina success worldwide. With over 30 million records sold and numerous awards, including an EMMY for "Alborada" and an ASCAP prize for "Dueña de tu amor," she is celebrated for her versatility and talent. Her music and TV projects have garnered high ratings in Mexico and 176 other countries, with her wedding broadcast becoming a major event.

From pop to regional Mexican music in Spanish and Portuguese, this multi-talented artist has showcased her skills across genres. With hits like "Carinha De Anjo" and successful projects like "Brasileira en Vivo," she continues to captivate audiences and maintain her status as a ratings queen both in Mexico and internationally.

Top Brand Affinities

Report Date: 2025-09-09

Lucero builds repeat engagement among 25-34 & 18-24 audiences throughout BRAZIL, MEXICO, UNITED STATES. With a heavily female (66%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (657,350 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Univision, Cafecito, Delicius point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lucero score 1.08% — Moderate bucket.

Brand: UnivisionBrand: CafecitoBrand: Delicius

Followers:7,082,949

Engagements:76,639

Rate:1.1%

Posts:3,565

Avg Likes:72,546

Avg Comments:1,951

Avg Views:666,291

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,082,949 · Engagements 76,639 · Rate 1.1% Posts 3,565 · Views 666,291 · Avg Likes 72,546 · Avg Comments 1,951 · Avg Views 666,291	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 36% 18-24: 34% 35-44: 18% 45-64: 8%	Largest: 25-34 (36%); next: 18-24 (34%)
Gender Split	Female: 66% Male: 34% Non-binary/Other: 0%	Skews female (66%)
Top Countries	BRAZIL (25%) MEXICO (23%) UNITED STATES (10%) PERU (7%) ECUADOR (6%)	Top regions: BRAZIL (25%), MEXICO (23%), UNITED STATES (10%)
Platform Engagement	Instagram: 17,619 avg likes/post · Tiktok: 657,350 avg views/post · Youtube: 8,941 avg views/post	Best reach: Tiktok 657,350 avg views; best engagement: Tiktok 54,550 avg likes

Top Brand Affinities

Univision

Score: 16.51

Cafecito

Score: 9.16

Delicius

Score: 8.81

Movistar

Score: 5.45

Itaipava

Score: 4.61

VidaSana

Score: 4.41

Nivea

Score: 3.46

Moda Praia

Score: 3.29

NBC

Score: 2.92

Tiffany

Score: 2.71

Snoopy And The Peanuts Gang

Score: 2.66

Herbalife

Score: 1.97

Brand	Category	Score
Univision		16.51
Cafecito		9.16
Delicius		8.81
Movistar		5.45
Itaipava		4.61
VidaSana		4.41
Nivea		3.46
Moda Praia		3.29
NBC		2.92
Tiffany		2.71
Snoopy And The Peanuts Gang		2.66
Herbalife		1.97
Pic Collage		1.96
Bellagio		1.68
Warner Bros		1.60
Pixar		1.50
shein		1.46
Maybelline		1.38
Heineken		1.38
New Balance		1.31
Tiffany & Co		1.29
SheInside		1.26
Nintendo		1.24
Pepsi		1.17
Ferrero		1.14
Anastasia Beverly Hills		1.14
Versace		1.10
Coachella		1.08
Netflix		1.03
H&M		1.01
Walmart		1.00
Mitsubishi		0.95
Pandora		0.93
L'Oréal Paris		0.93
Spotify Music		0.90
Walt Disney		0.90
Nutella		0.86
Puma		0.85
Universal		0.80
DC Entertainment		0.79
Vogue		0.78
FIFA		0.76
Ray-Ban		0.72
musical.ly		0.70
Lego		0.66
Starbucks		0.66
Ferrari		0.65
Porsche		0.64
Louis Vuitton		0.60
Coca-Cola		0.60