Lubalin

Lubalin

Country: CA | Gender: male

Influence: 52.68% Fanbase: 27.55% Trending: 65.24% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ableton • 7.73% • Very Strong

As of 2025-09-09

4,048,075

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-08 04:26:16 UTC

Genres

poppopr&b, funk & soulr&b/soul

Biography

Lubalin's music combines pop-leaning drum & bass influences, 2000s-era electro-pop, indie, and alt. rock, blending urgent rhythms with laid-back vocals and introspective lyrics. With over 37 million audio streams, he gained fame through his 'Internet Drama' TikTok series, leading to appearances on The Tonight Show and features in major publications.

As a songwriter and producer, Lubalin collaborated with Charlotte Cardin, co-writing and co-producing her albums 'Phoenix' and '99 Nights', which earned them critical acclaim and JUNO wins. His debut album "haha, no worries" delves into themes of confidence and connection, highlighting his distinctive musical style and unique promotional approach.

Lubalin Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Lubalin builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, UNITED KINGDOM, CANADA. With a heavily female (69%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (60,050 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Ableton, Pacific Northwest Wonderland, MamaBear point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Lubalin score 0.07%Low bucket.
Brand: AbletonBrand: Pacific Northwest WonderlandBrand: MamaBear
Followers:4,048,075
Engagements:2,987
Rate:0.1%
Posts:269
Views:60,050
Avg Likes:2,792
Avg Comments:84
Avg Views:60,050

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 4,048,075 · Engagements 2,987 · Rate 0.1%
Posts 269 · Views 60,050 · Avg Likes 2,792 · Avg Comments 84 · Avg Views 60,050
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 53%
25-34: 31%
35-44: 7%
13-17: 6%
Largest: 18-24 (53%); next: 25-34 (31%)
Gender Split Female: 69%
Male: 31%
Non-binary/Other: 0%
Skews female (69%)
Top Countries UNITED STATES (60%)
UNITED KINGDOM (8%)
CANADA (6%)
AUSTRALIA (3%)
INDIA (2%)
Top regions: UNITED STATES (60%), UNITED KINGDOM (8%), CANADA (6%)
Platform Engagement Instagram: 1,264 avg likes/post · Tiktok: 60,050 avg views/post Best reach: Tiktok 60,050 avg views; best engagement: Tiktok 1,528 avg likes

Top Brand Affinities

Ableton
Score: 7.73
Pacific Northwest Wonderland
Score: 7.62
MamaBear
Score: 5.88
Tim Hortons
Score: 5.55
Showtime
Score: 4.83
Anthropologie
Score: 4.75
Free People
Score: 4.68
The Home Depot
Score: 4.60
Target
Score: 4.44
Power Rangers
Score: 4.35
Kickstarter
Score: 4.20
Margaritaville
Score: 4.16
Brand Category Score
Ableton 7.73
Pacific Northwest Wonderland 7.62
MamaBear 5.88
Tim Hortons 5.55
Showtime 4.83
Anthropologie 4.75
Free People 4.68
The Home Depot 4.60
Target 4.44
Power Rangers 4.35
Kickstarter 4.20
Margaritaville 4.16
Airbnb 3.77
Tinder 3.74
Prismacolor 3.74
Taco Bell 3.70
Verizon 3.69
Coors 3.68
Costco 3.40
Sunnies Studios 3.39
Chipotle Mexican Grill 3.34
Columbia Pictures 3.17
NHL 2.95
Polaroid 2.94
The Witcher 2.88
Emporium 2.82
PetSmart 2.82
Guinness 2.77
ASOS 2.74
Lush 2.71
Urban Outfitters 2.69
Lululemon Athletica 2.67
HBO 2.63
Kodak 2.56
Busch 2.52
Activision Blizzard 2.45
Aperol 2.44
Bellagio 2.44
Nickelodeon 2.39
The Olympic Games 2.39
Star Wars 2.38
BBC 2.37
Paramount Pictures 2.33
Mulberry 2.29
Coachella 2.27
Budweiser 2.21
Cadillac 2.15
Pantone Inc 2.13
Amazon 2.08
Dr. Martens 1.99

Official Profiles

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Artist: Lubalin

Date Range: 2025-12-08 → 2025-12-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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