Luan Santana was born on March 13, 1991, in Campo Grande (MS). He recorded his first studio song, "Falando Sério," at the age of 14. His career gained momentum when a live show recorded on CD went viral on YouTube. Santana's debut professional performance took place in 2007 in Bela Vista (MS). By 2009, he had performed approximately 300 shows across Brazil, with notable compositions such as "Quando a Bad Bater," "Te Vivo," and "MC Lençol e DJ Travesseiro." He boasts around 5,000 fan clubs and a substantial social media following, with his music videos amassing millions of views and streams.

Santana has stood out at events like the Festa do Peão de Barretos and received numerous awards, including Best Singer of the Year at the Prêmio Multishow, where he holds a record. In 2019, he was named Brazilian of the Year by IstoÉ magazine and has earned over 70 trophies. His discography features albums and DVDs such as "Tô de Cara" (2008), "Ao Vivo no Rio de Janeiro" (2011), "Luan 1977" (2016), and "Luan City" (2022). His recent collaboration with Kevin o Chris, "Pega Escandaloso," has garnered over 40 million streams and achieved Platinum certification. Santana ranks as the top Brazilian artist on the Billboard Social 50 chart and boasts 80 million social media followers, solidifying his status as one of Brazil's most influential singers. With over 6 million copies sold and 434 million streams, his albums and singles consistently reach Platinum and Diamond certifications.