Lu Han
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
13,184,975
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:30:39 UTC
Genres
Biography
Through my writing, I aim to not only inform and entertain but also to inspire a greater appreciation for the artistry and creativity that exists within the music industry. By staying informed on current trends, historical contexts, and emerging talents, I am able to provide readers with a well-rounded perspective on the ever-evolving world of music. Whether it's reviewing albums, interviewing artists, or analyzing industry trends, I approach each topic with enthusiasm and a commitment to delivering high-quality content that educates and excites readers.
Lu Han builds repeat engagement among 18-24 & 25-34 audiences throughout CHINA, UNITED STATES, BRAZIL. With a heavily female (81%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (3,195 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Tencent, Van Cleef & Arpels, Miu Miu point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 13,184,975 · Engagements 304,092 · Rate 2.3% Posts 577 · Views 3,195 · Avg Likes 304,071 · Avg Comments 4,558 · Avg Views 3,195 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 67% 25-34: 16% 13-17: 15% 35-44: 1% |
Largest: 18-24 (67%); next: 25-34 (16%) |
| Gender Split |
Female: 81% Male: 19% Non-binary/Other: 0% |
Skews female (81%) |
| Top Countries |
CHINA (18%) UNITED STATES (11%) BRAZIL (9%) INDONESIA (9%) THAILAND (6%) |
Top regions: CHINA (18%), UNITED STATES (11%), BRAZIL (9%) |
| Platform Engagement | Instagram: 303,677 avg likes/post · Youtube: 3,195 avg views/post | Best reach: Youtube 3,195 avg views; best engagement: Instagram 303,677 avg likes |
Top Brand Affinities
Tencent
Van Cleef & Arpels
Miu Miu
Accor Hotels
Style Nanda
Innisfree
Valentino
Tiffany
Hilton
Shake Shack
Bulgari
iHeartRadio Music Awards
| Brand | Category | Score |
|---|---|---|
| Tencent | 31.77 | |
| Van Cleef & Arpels | 22.15 | |
| Miu Miu | 14.36 | |
| Accor Hotels | 12.37 | |
| Style Nanda | 11.81 | |
| Innisfree | 7.32 | |
| Valentino | 7.06 | |
| Tiffany | 5.83 | |
| Hilton | 5.70 | |
| Shake Shack | 5.21 | |
| Bulgari | 4.42 | |
| iHeartRadio Music Awards | 4.09 | |
| Fendi | 3.92 | |
| Pull&Bear | 3.61 | |
| Dr. Martens | 3.53 | |
| Snoopy And The Peanuts Gang | 3.29 | |
| Tiffany & Co | 3.17 | |
| Jollibee | 2.90 | |
| Ferrero | 2.61 | |
| Hermès | 2.45 | |
| Polo Ralph Lauren | 2.40 | |
| League of Legends | 2.18 | |
| Fenty beauty | 2.18 | |
| SWAROVSKI | 2.09 | |
| Versace | 2.01 | |
| Yves Saint Laurent | 1.98 | |
| KitKat | 1.76 | |
| Michael Kors | 1.75 | |
| Sprite | 1.63 | |
| Xiaomi | 1.62 | |
| Coachella | 1.48 | |
| Starbucks | 1.47 | |
| Maybelline | 1.47 | |
| Polaroid | 1.45 | |
| KFC | 1.40 | |
| Nintendo | 1.38 | |
| Costco | 1.38 | |
| UNIQLO | 1.32 | |
| Pokemon Go | 1.32 | |
| GIVENCHY | 1.31 | |
| Balenciaga | 1.30 | |
| L'Oréal Paris | 1.28 | |
| Universal | 1.26 | |
| Cartier | 1.25 | |
| NYX Cosmetics | 1.24 | |
| Calvin Klein | 1.22 | |
| FIFA | 1.21 | |
| Converse | 1.20 | |
| Huawei | 1.18 | |
| IKEA | 1.12 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















