LP Giobbi
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
345,145
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:34:56 UTC
Genres
Biography
LP Giobbi, with over 340 million streams, has graced stages at major festivals like Coachella and Tomorrowland, toured with industry heavyweights, and holds roles as global music director for W Hotels, founder of Femme House advocating for gender equity, and head of Yes Yes Yes record label. Her music resonates with a diverse audience, showcasing her prowess as a remix powerhouse and a masterful song builder with a keen sense of momentum and melody.
LP Giobbi speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, BRAZIL. Composition is heavily male (76%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (1,485 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near iHeartRaves, MOOG, Ableton, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 345,145 · Engagements 2,693 · Rate 0.8% Posts 2,511 · Views 3,457 · Avg Likes 2,680 · Avg Comments 61 · Avg Views 3,457 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 30% 35-44: 17% 45-64: 8% |
Largest: 25-34 (41%); next: 18-24 (30%) |
| Gender Split |
Female: 24% Male: 76% Non-binary/Other: 0% |
Skews male (76%) |
| Top Countries |
UNITED STATES (41%) UNITED KINGDOM (8%) BRAZIL (4%) CANADA (4%) GERMANY (4%) |
Top regions: UNITED STATES (41%), UNITED KINGDOM (8%), BRAZIL (4%) |
| Platform Engagement | Instagram: 2,561 avg likes/post · Youtube: 1,485 avg views/post | Best reach: Youtube 1,485 avg views; best engagement: Instagram 2,561 avg likes |
Top Brand Affinities
iHeartRaves
MOOG
Ableton
Mixcloud
Pioneer
Live Nation
SoulCycle
Coachella
Trancefamily
REVOLVE
Amazon Music
Akai
| Brand | Category | Score |
|---|---|---|
| iHeartRaves | 65.53 | |
| MOOG | 52.30 | |
| Ableton | 36.40 | |
| Mixcloud | 33.87 | |
| Pioneer | 31.03 | |
| Live Nation | 30.20 | |
| SoulCycle | 19.91 | |
| Coachella | 19.75 | |
| Trancefamily | 14.28 | |
| REVOLVE | 14.22 | |
| Amazon Music | 14.18 | |
| Akai | 12.51 | |
| Pro Tools | 10.27 | |
| SoundCloud | 8.78 | |
| Lollapalooza | 8.08 | |
| Atmos | 6.96 | |
| Tomorrowland | 6.76 | |
| Pacific Northwest Wonderland | 6.48 | |
| Gillette | 5.98 | |
| Bud Light | 5.79 | |
| Spotify Music | 5.56 | |
| Oculus | 5.39 | |
| Anthropologie | 5.34 | |
| Coors | 5.20 | |
| Paramount Pictures | 5.12 | |
| Free People | 5.03 | |
| Margaritaville | 4.75 | |
| American Airlines | 4.63 | |
| iHeartRadio Music Awards | 4.53 | |
| NORDSTROM | 4.50 | |
| Steve Madden | 4.50 | |
| Beats Electronics | 4.47 | |
| Verizon | 4.46 | |
| MTV | 4.19 | |
| Airbnb | 3.92 | |
| Showtime | 3.84 | |
| Polaroid | 3.70 | |
| Kickstarter | 3.62 | |
| Urban Outfitters | 3.59 | |
| Taco Bell | 3.51 | |
| Summit Entertainment | 3.50 | |
| NHL | 3.46 | |
| Lululemon Athletica | 3.37 | |
| Tinder | 3.34 | |
| Dr. Martens | 3.27 | |
| TOM FORD | 3.09 | |
| Gatorade | 3.05 | |
| Bellagio | 3.02 | |
| Sunnies Studios | 3.00 | |
| Carhartt | 2.88 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-26 08:00 UTC | LP Giobbi | Cabo Beach Club | Cape Town, South Africa | |
| 2025-12-27 04:00 UTC | LP Giobbi | Cabo Beach Club | Cape Town, South Africa | |
| 2026-01-01 04:00 UTC | LP Giobbi | Nikki Beach | Gustavia, France | — |















