Loyle Carner
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-13
876,000
Social Media Followers
As of 2025-09-13
00:00:00
Hours Airplay
2025-12-07 14:39:46 UTC
Genres
Biography
Carner's introspective and honest lyrics have set him apart in the alternative hip-hop scene, with tracks like "The Isle of Arran" and "Ain't Nothing Changed" making waves. His 2017 debut album received critical acclaim and a Mercury Prize nomination, followed by chart success with singles like "Ottolenghi" in 2018 and "Loose Ends" featuring Jorja Smith in 2019. His sophomore album, Not Waving, But Drowning, was released in April 2019.
Loyle Carner resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED KINGDOM, UNITED STATES, FRANCE. With a heavily male (68%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (213,250 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Selfridges, Vauxhall, SUSHISAMBA makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 876,000 · Engagements 38,488 · Rate 4.4% Posts 95 · Views 226,250 · Avg Likes 36,621 · Avg Comments 273 · Avg Views 226,250 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 52% 25-34: 34% 13-17: 6% 35-44: 6% |
Largest: 18-24 (52%); next: 25-34 (34%) |
| Gender Split |
Female: 32% Male: 68% Non-binary/Other: 0% |
Skews male (68%) |
| Top Countries |
UNITED KINGDOM (30%) UNITED STATES (13%) FRANCE (6%) AUSTRALIA (4%) GERMANY (4%) |
Top regions: UNITED KINGDOM (30%), UNITED STATES (13%), FRANCE (6%) |
| Platform Engagement | Instagram: 22,142 avg likes/post · Tiktok: 213,250 avg views/post · Youtube: 13,000 avg views/post | Best reach: Tiktok 213,250 avg views; best engagement: Instagram 22,142 avg likes |
Top Brand Affinities
Selfridges
Vauxhall
SUSHISAMBA
Tate Modern
Acne Studios
Mixcloud
Waitrose
Maison Margiela
Zalando
Sainsbury's
Brandy Melville
Glossier
| Brand | Category | Score |
|---|---|---|
| Selfridges | 16.71 | |
| Vauxhall | 16.68 | |
| SUSHISAMBA | 16.57 | |
| Tate Modern | 16.17 | |
| Acne Studios | 13.80 | |
| Mixcloud | 13.53 | |
| Waitrose | 13.47 | |
| Maison Margiela | 11.35 | |
| Zalando | 9.91 | |
| Sainsbury's | 9.64 | |
| Brandy Melville | 8.87 | |
| Glossier | 8.50 | |
| MISSGUIDED | 7.95 | |
| Carlsberg | 7.67 | |
| Marks & Spencer | 7.64 | |
| River Island | 7.09 | |
| Topshop | 7.07 | |
| ASOS | 7.07 | |
| Tesco | 6.77 | |
| Guinness | 6.53 | |
| Vivienne Westwood | 6.47 | |
| Stone Island | 6.23 | |
| Urban Outfitters | 6.15 | |
| Carhartt | 6.03 | |
| JACQUEMUS | 6.01 | |
| Ableton | 5.93 | |
| Aperol | 5.39 | |
| Loewe | 5.36 | |
| Dr. Martens | 5.06 | |
| boohoo | 4.41 | |
| Sunnies Studios | 4.26 | |
| SoundCloud | 4.25 | |
| Harrods | 4.07 | |
| Kodak | 4.07 | |
| Stüssy | 4.00 | |
| Pull&Bear | 3.85 | |
| Showtime | 3.78 | |
| Polaroid | 3.64 | |
| Spotify Music | 3.23 | |
| Summit Entertainment | 3.22 | |
| BBC | 3.10 | |
| New Balance | 3.07 | |
| Leica | 2.97 | |
| Coachella | 2.88 | |
| The North Face | 2.85 | |
| Beats Electronics | 2.85 | |
| Lush | 2.82 | |
| Lollapalooza | 2.80 | |
| Fujifilm | 2.75 | |
| Tinder | 2.67 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-10 03:00 UTC | Loyle Carner, Navy Blue | Metro City | Perth, Australia | |
| 2025-12-12 03:00 UTC | Soundstorm 2025 | Banban | Riyadh, Saudi Arabia | |
| 2025-12-12 08:00 UTC | Sole DXB 2025 | Dubai Design District | Dubai, United Arab Emirates | — |
| 2026-02-20 03:00 UTC | Loyle Carner, Navy Blue | Thalia Hall | Chicago, United States | |
| 2026-02-22 03:00 UTC | Loyle Carner, Navy Blue | HISTORY | Toronto, Canada | |
| 2026-02-23 04:00 UTC | Loyle Carner, Navy Blue | Théâtre Beanfield | Montréal, Canada | |
| 2026-02-25 03:00 UTC | Loyle Carner, Navy Blue | Royale Boston | Boston, United States | |
| 2026-02-27 04:00 UTC | Loyle Carner, Navy Blue | The Fillmore | Washington, United States | |
| 2026-02-27 04:00 UTC | Loyle Carner, Navy Blue | The Fillmore Silver Spring | Silver Spring, United States | |
| 2026-02-28 03:00 UTC | Loyle Carner, Navy Blue | Brooklyn Paramount | New York, United States | |
| 2026-03-04 03:00 UTC | Loyle Carner, Navy Blue | The Regency Ballroom | San Francisco, United States | |
| 2026-03-06 03:00 UTC | Loyle Carner, Navy Blue | The Novo | Los Angeles, United States |
