Lowkey

Lowkey — hip-hop & rap artist from GB.

Lowkey is a prominent hip hop artist known for his politically charged music and collaborations with artists like Immortal Technique, Wretch 32, and Akala. His…

Influence: 50.89% Fanbase: 28.57% Trending: 62.05% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 28.07% • Very Strong

As of 2025-09-08

488,992

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:31:06 UTC

Genres

hip-hop & rapconscious hip hopgrimepolitical hip hop

Biography

Lowkey is a prominent hip hop artist known for his politically charged music and collaborations with artists like Immortal Technique, Wretch 32, and Akala. His critically acclaimed albums, including "Soundtrack to the Struggle," have achieved chart success in the UK, with millions of streams on Spotify and over 45 million YouTube views. Lowkey's recent album, "Soundtrack to the Struggle 2," features notable figures like Noam Chomsky and Frankie Boyle, continuing his legacy of combining music with social commentary.

As a musician and political campaigner, Lowkey has made a significant impact in the music industry, with his work being recognized by MTV Base and the Independent newspaper. His involvement in the supergroup Mongrel and collaborations with artists such as Dead Prez and Outlawz showcase his diverse musical influences and activism. With a promising forthcoming album on the horizon, Lowkey continues to push boundaries in the realm of independent political music.

Top Brand Affinities

Report Date: 2025-09-08

Lowkey resonates with 25-34 & 18-24 audiences and sustains presence in UNITED KINGDOM, UNITED STATES, AUSTRALIA. The demographic is heavily male (62%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Instagram, averaging 3,592 avg likes per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with ITV, Mixcloud, Sky Sports maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lowkey score 0.73% — Low bucket.

Brand: ITVBrand: MixcloudBrand: Sky Sports

Followers:488,992

Engagements:3,592

Rate:0.7%

Posts:7,006

Avg Likes:3,592

Avg Comments:83

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 488,992 · Engagements 3,592 · Rate 0.7% Posts 7,006 · Views 0 · Avg Likes 3,592 · Avg Comments 83 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 56% 18-24: 23% 35-44: 16% 45-64: 3%	Largest: 25-34 (56%); next: 18-24 (23%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	UNITED KINGDOM (57%) UNITED STATES (12%) AUSTRALIA (2%) CANADA (2%) UNITED ARAB EMIRATES (2%)	Top regions: UNITED KINGDOM (57%), UNITED STATES (12%), AUSTRALIA (2%)
Platform Engagement	Instagram: 3,592 avg likes/post	best engagement: Instagram 3,592 avg likes

Top Brand Affinities

ITV

Score: 28.07

Mixcloud

Score: 18.53

Sky Sports

Score: 17.66

Selfridges

Score: 17.32

Vauxhall

Score: 15.62

Tate Modern

Score: 12.46

Costa Coffee

Score: 9.28

BBC

Score: 8.52

Harrods

Score: 8.13

Tesco

Score: 5.87

Ableton

Score: 5.57

boohoo

Score: 5.53

Brand	Category	Score
ITV		28.07
Mixcloud		18.53
Sky Sports		17.66
Selfridges		17.32
Vauxhall		15.62
Tate Modern		12.46
Costa Coffee		9.28
BBC		8.52
Harrods		8.13
Tesco		5.87
Ableton		5.57
boohoo		5.53
Beats Electronics		5.34
ASOS		5.30
SoundCloud		4.71
CNN		4.22
Hugo Boss		4.20
UFC		4.13
Spotify Music		3.76
Warner Bros		3.76
Showtime		3.58
Rolls-Royce		3.41
Matrix		3.39
Haima		3.25
Cadbury		3.23
Primark		3.14
Armani		3.10
Lush		3.00
Great Wall		2.99
Sneakerhead		2.83
Fenty beauty		2.81
TOM FORD		2.77
Topshop		2.73
Land Rover		2.72
Huda Beauty		2.71
Timberland		2.70
Stüssy		2.64
Guinness		2.59
Fendi		2.52
Aston Martin		2.45
Gymshark		2.44
Paramount Pictures		2.39
Bentley		2.39
The Olympic Games		2.30
WWE		2.29
Christian Louboutin		2.23
Petronas		2.21
Ferrari		2.18
OREO		2.09
Kodak		2.08