Lowertown

Lowertown — pop artist from US.

Lowertown, a New York/Atlanta based band, was formed by Olivia O. and Avsha after meeting in math class during their sophomore year of high school. Bonding…

Influence: 51.62% Fanbase: 26.54% Trending: 64.16% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Arctic Fox hair Color • 37.04% • Very Strong

As of 2025-09-21

151,570

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-07 11:38:01 UTC

Genres

poplo-fi indieindie poppopalternativealternative

Biography

Lowertown, a New York/Atlanta based band, was formed by Olivia O. and Avsha after meeting in math class during their sophomore year of high school. Bonding over their shared love of music, they decided to start a band together during the summer before their junior year. Choosing the band name on a beach in Quebec, they released their debut project "Friends" the following school year, which was entirely written, recorded, performed, and produced in Avsha's basement. Their collaboration has since become history in the making. Thank you for listening!

Top Brand Affinities

Report Date: 2025-09-21

Lowertown draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, UNITED KINGDOM, BRAZIL. The skew is heavily male (62%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 8,622 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Arctic Fox hair Color, Depop, Brandy Melville makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lowertown score 3.64% — Very Strong bucket.

Brand: Arctic Fox hair ColorBrand: DepopBrand: Brandy Melville

Followers:151,570

Engagements:5,513

Rate:3.6%

Posts:979

Avg Likes:5,280

Avg Comments:151

Avg Views:17,074

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 151,570 · Engagements 5,513 · Rate 3.6% Posts 979 · Views 17,074 · Avg Likes 5,280 · Avg Comments 151 · Avg Views 17,074	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 23% 13-17: 9% 35-44: 7%	Largest: 18-24 (58%); next: 25-34 (23%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	UNITED STATES (48%) UNITED KINGDOM (7%) BRAZIL (5%) CANADA (3%) AUSTRALIA (3%)	Top regions: UNITED STATES (48%), UNITED KINGDOM (7%), BRAZIL (5%)
Platform Engagement	Instagram: 3,097 avg likes/post · Tiktok: 8,622 avg views/post · Youtube: 8,452 avg views/post	Best reach: Tiktok 8,622 avg views; best engagement: Instagram 3,097 avg likes

Top Brand Affinities

Arctic Fox hair Color

Score: 37.04

Depop

Score: 15.23

Brandy Melville

Score: 12.27

Hot Topic

Score: 11.12

Glossier

Score: 7.24

Urban Outfitters

Score: 5.93

Verizon

Score: 5.71

Vivienne Westwood

Score: 5.43

SpeedPaint

Score: 5.11

Prismacolor

Score: 4.96

SoundCloud

Score: 4.95

Dr. Martens

Score: 4.60

Brand	Category	Score
Arctic Fox hair Color		37.04
Depop		15.23
Brandy Melville		12.27
Hot Topic		11.12
Glossier		7.24
Urban Outfitters		5.93
Verizon		5.71
Vivienne Westwood		5.43
SpeedPaint		5.11
Prismacolor		4.96
SoundCloud		4.95
Dr. Martens		4.60
Chrysler		3.87
Fallout		3.83
Taco Bell		3.68
Polaroid		3.65
Walmart		3.42
Sprite		3.38
Philips		3.11
Spotify Music		3.04
Monster Beverage		3.03
Comedy Central		2.89
Showtime		2.64
Forever 21		2.62
Lollapalooza		2.58
Coachella		2.58
Fenty beauty		2.46
NYX Cosmetics		2.39
Nickelodeon		2.33
Nintendo		2.14
Budweiser		2.14
Too Faced Cosmetics		2.10
Kodak		2.07
CBS Television Studios		2.03
Tinder		2.02
Vans		1.86
CBS		1.80
Cadillac		1.75
Paramount Pictures		1.74
League of Legends		1.70
Activision Blizzard		1.69
Chipotle Mexican Grill		1.61
McDonald's		1.59
Pepsi		1.53
Anastasia Beverly Hills		1.49
Converse		1.48
Fujifilm		1.46
Pokemon		1.45
Red Bull		1.44
Lush		1.38