Love and Theft

Love and Theft — pop artist from US.

Love and Theft, the country duo behind hits like "Runaway" and "Angel Eyes," have released a new six-song EP titled "Better Off," which they wrote and produced…

Influence: 58.08% Fanbase: 45.43% Trending: 64.41% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 24.06% • Very Strong

As of 2025-09-09

180,090

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:09:14 UTC

Genres

popcountry popcountrycountrycontemporary countrycountry roadfolk & traditionalmodern country rock

Biography

Love and Theft, the country duo behind hits like "Runaway" and "Angel Eyes," have released a new six-song EP titled "Better Off," which they wrote and produced themselves. Eric describes the EP as their most authentic work yet, created without constraints to explore creativity and have fun. Drawing from influences like The Eagles and The Beatles, the duo took risks with synthesizers and different instrumentation to craft a unique pop-rock and pop-country sound for the project.

With a career marked by six Top 25 radio singles and a recurring No. 1 hit with "Angel Eyes," Love and Theft's music is recognized for its authenticity and cool factor. The duo, boasting over 1 million social media followers, has collaborated with icons like Charlie Daniels and inspired artists like Taylor Swift. For "Better Off," Stephen and Eric merged classic rock and gospel influences to create a fresh sound that sets them apart in the contemporary country music scene.

Top Brand Affinities

Report Date: 2025-09-09

Love and Theft has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, NIGERIA, CANADA. A heavily female (66%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 3,586 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Ariat, Live Nation, Barstool Sports signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Love and Theft score 0.18% — Low bucket.

Brand: AriatBrand: Live NationBrand: Barstool Sports

Followers:180,090

Engagements:332

Rate:0.2%

Posts:1,870

Avg Likes:312

Avg Comments:20

Avg Views:4,401

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 180,090 · Engagements 332 · Rate 0.2% Posts 1,870 · Views 4,401 · Avg Likes 312 · Avg Comments 20 · Avg Views 4,401	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 29% 35-44: 11% 45-64: 7%	Largest: 18-24 (47%); next: 25-34 (29%)
Gender Split	Female: 66% Male: 34% Non-binary/Other: 0%	Skews female (66%)
Top Countries	UNITED STATES (72%) NIGERIA (9%) CANADA (5%) UNITED KINGDOM (5%) BRAZIL (2%)	Top regions: UNITED STATES (72%), NIGERIA (9%), CANADA (5%)
Platform Engagement	Instagram: 212 avg likes/post · Tiktok: 3,586 avg views/post · Youtube: 815 avg views/post	Best reach: Tiktok 3,586 avg views; best engagement: Instagram 212 avg likes

Top Brand Affinities

Ariat

Score: 24.06

Live Nation

Score: 23.75

Barstool Sports

Score: 21.31

Miller Lite

Score: 19.59

Dancing with the Stars

Score: 17.67

Texas Roadhouse

Score: 17.23

Lowe's

Score: 13.27

Bud Light

Score: 12.71

Margaritaville

Score: 11.65

Coors

Score: 10.30

iHeartRadio Music Awards

Score: 10.18

Sennheiser

Score: 9.70

Brand	Category	Score
Ariat		24.06
Live Nation		23.75
Barstool Sports		21.31
Miller Lite		19.59
Dancing with the Stars		17.67
Texas Roadhouse		17.23
Lowe's		13.27
Bud Light		12.71
Margaritaville		11.65
Coors		10.30
iHeartRadio Music Awards		10.18
Sennheiser		9.70
T.J. Maxx		9.66
Amazon Music		9.65
Free People		9.05
Delta		8.90
FOX		8.84
Houston Livestock Show and Rodeo		8.45
NBC		8.34
Busch		7.79
MamaBear		7.65
Publix		7.63
Gillette		7.55
Younique		7.17
Influenster		7.10
Chick-fil-A		6.95
Verizon		6.93
ULTA Beauty		6.62
Kroger		6.54
Macy's		6.41
NHL		6.12
Steve Madden		5.86
OLD NAVY		5.47
American Eagle		5.46
Budweiser		5.34
ABC		5.28
The Home Depot		4.96
Dunkin' Donuts		4.90
Carhartt		4.86
Jack Daniels		4.80
Lululemon Athletica		4.51
NFL		4.38
GMC		4.38
Walmart		4.29
Taco Bell		4.27
Bentley		4.17
ESPN		4.05
Target		4.02
Heinz		3.88
PetSmart		3.65