Louyah

Louyah

Country: US | Gender: male

Influence: 51.81% Fanbase: 25.21% Trending: 65.11% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Barstool Sports • 12.21% • Very Strong

As of 2025-09-08

811,285

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:54:48 UTC

Genres

hip-hop & raphip-hop/rapsad raphip hoptrap

Biography

Louyah rose to prominence with his debut album, 6FEET, featuring the breakout track “I Used to Care” which topped Spotify’s U.S. Viral 50 chart. His subsequent releases like “You” and Smile for Me showcased his knack for blending catchy hooks with introspective lyrics. In 2023, Louyah expanded his sonic range with diverse production styles and stripped-down acoustic arrangements, cementing his status as a genre-defying artist known for his emotive storytelling and dynamic artistry.

Louyah Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Louyah is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, CANADA, INDIA. The audience is female-leaning (51%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (1,040 avg views per post); Instagram builds the community layer. Affinity data highlights Barstool Sports, Pro Tools, Gerber, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Louyah score 0.05%Low bucket.
Brand: Barstool SportsBrand: Pro ToolsBrand: Gerber
Followers:811,285
Engagements:388
Rate:0.0%
Posts:1,373
Views:1,638
Avg Likes:372
Avg Comments:50
Avg Views:1,638

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 811,285 · Engagements 388 · Rate 0.0%
Posts 1,373 · Views 1,638 · Avg Likes 372 · Avg Comments 50 · Avg Views 1,638
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 44%
25-34: 36%
35-44: 12%
45-64: 5%
Largest: 18-24 (44%); next: 25-34 (36%)
Gender Split Female: 51%
Male: 49%
Non-binary/Other: 0%
Skews female (51%)
Top Countries UNITED STATES (58%)
CANADA (7%)
INDIA (6%)
UNITED KINGDOM (4%)
TAIWAN (3%)
Top regions: UNITED STATES (58%), CANADA (7%), INDIA (6%)
Platform Engagement Instagram: 264 avg likes/post · Tiktok: 598 avg views/post · Youtube: 1,040 avg views/post Best reach: Youtube 1,040 avg views; best engagement: Instagram 264 avg likes

Top Brand Affinities

Barstool Sports
Score: 12.21
Pro Tools
Score: 7.58
Gerber
Score: 6.64
Pacific Northwest Wonderland
Score: 6.52
Hot Topic
Score: 6.42
MamaBear
Score: 5.67
Acura
Score: 4.79
Bud Light
Score: 4.66
The Home Depot
Score: 4.59
Margaritaville
Score: 4.50
Ableton
Score: 4.32
Taco Bell
Score: 4.31
Brand Category Score
Barstool Sports 12.21
Pro Tools 7.58
Gerber 6.64
Pacific Northwest Wonderland 6.52
Hot Topic 6.42
MamaBear 5.67
Acura 4.79
Bud Light 4.66
The Home Depot 4.59
Margaritaville 4.50
Ableton 4.32
Taco Bell 4.31
OLD NAVY 4.15
iHeartRadio Music Awards 4.14
ESPN 4.11
Busch 4.08
Chick-fil-A 4.04
Verizon 3.69
Coors 3.69
Budweiser 3.67
Gatorade 3.66
Dunkin' Donuts 3.63
NHL 3.42
NORDSTROM 3.42
Jeep 3.31
GMC 3.25
Coachella 3.23
Hennessy 3.12
NBC 3.12
Los Angeles Lakers 3.11
NFL 3.07
Carhartt 2.83
PetSmart 2.81
shein 2.73
Chipotle Mexican Grill 2.69
MTV 2.69
FashionNova 2.68
SoundCloud 2.63
Ubisoft 2.62
Monster Beverage 2.60
Walmart 2.60
The North Face 2.60
Beats Electronics 2.54
Harley-Davidson 2.53
Cadillac 2.53
Dodge 2.45
Kylie Cosmetics 2.44
Chrysler 2.44
Lululemon Athletica 2.44
Babybump 2.43

Official Profiles

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Artist: Louyah

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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