Lous and The Yakuza
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-14
674,523
Social Media Followers
As of 2025-09-14
00:00:00
Hours Airplay
2025-12-07 16:49:08 UTC
Genres
Biography
Drawing inspiration from the anagram Soul and the word Yakuza representing her team of collaborators, Lous & The Yakuza has emerged as a groundbreaking force in the music industry. Her unique blend of trap, R&B, and pop, underscored by powerful storytelling, has solidified her as a true musical revelation. Marie-Pierra's artistic persona reflects a fusion of raw honesty, emotive depth, and a strong musical foundation, setting her apart as an artist to watch in the contemporary music landscape.
Lous and The Yakuza has momentum with 18-24 & 25-34 audiences—particularly in FRANCE, ITALY, UNITED STATES. A female-leaning (51%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 19,050 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Courrèges, Galeries Lafayette, Accor Hotels signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 674,523 · Engagements 18,165 · Rate 2.7% Posts 711 · Views 32,735 · Avg Likes 18,001 · Avg Comments 171 · Avg Views 32,735 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 48% 25-34: 35% 35-44: 7% 13-17: 6% |
Largest: 18-24 (48%); next: 25-34 (35%) |
| Gender Split |
Female: 51% Male: 49% Non-binary/Other: 0% |
Skews female (51%) |
| Top Countries |
FRANCE (31%) ITALY (16%) UNITED STATES (11%) BELGIUM (6%) BRAZIL (4%) |
Top regions: FRANCE (31%), ITALY (16%), UNITED STATES (11%) |
| Platform Engagement | Instagram: 16,087 avg likes/post · Tiktok: 19,050 avg views/post · Youtube: 13,685 avg views/post | Best reach: Tiktok 19,050 avg views; best engagement: Instagram 16,087 avg likes |
Top Brand Affinities
Courrèges
Galeries Lafayette
Accor Hotels
JACQUEMUS
Sandro
Jean Paul Gaultier
Nakd
Marni
Blackmagic Design
Zalando
MISSGUIDED
ASOS
| Brand | Category | Score |
|---|---|---|
| Courrèges | 58.88 | |
| Galeries Lafayette | 29.72 | |
| Accor Hotels | 23.71 | |
| JACQUEMUS | 16.50 | |
| Sandro | 15.05 | |
| Jean Paul Gaultier | 13.58 | |
| Nakd | 12.52 | |
| Marni | 10.37 | |
| Blackmagic Design | 10.21 | |
| Zalando | 10.16 | |
| MISSGUIDED | 9.30 | |
| ASOS | 8.22 | |
| Ricard | 8.22 | |
| Glossier | 8.13 | |
| Longchamp | 8.12 | |
| Lanvin | 7.97 | |
| boohoo | 7.70 | |
| Maison Margiela | 7.52 | |
| Vivienne Westwood | 7.27 | |
| Acne Studios | 7.26 | |
| KARL LAGERFELD | 6.44 | |
| Loewe | 6.30 | |
| Calzedonia | 5.86 | |
| Fenty beauty | 5.73 | |
| Ableton | 5.47 | |
| Dr. Martens | 5.41 | |
| Garnier | 5.38 | |
| Champion | 5.23 | |
| Urban Outfitters | 5.19 | |
| Alexander McQueen | 5.11 | |
| Pull&Bear | 4.70 | |
| Kodak | 4.62 | |
| Campari | 4.57 | |
| Stüssy | 4.41 | |
| Miu Miu | 4.35 | |
| Polaroid | 4.14 | |
| Bershka | 3.94 | |
| Yves Saint Laurent | 3.82 | |
| Kiko | 3.82 | |
| Lacoste | 3.77 | |
| TOM FORD | 3.69 | |
| SoundCloud | 3.62 | |
| BALMAIN | 3.62 | |
| Vogue | 3.56 | |
| Colgate | 3.56 | |
| Timberland | 3.49 | |
| Fila | 3.46 | |
| Versace | 3.33 | |
| Carhartt | 3.32 | |
| Lancôme | 3.30 |
Official Profiles
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LoginArtist: Lous and The Yakuza
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
