Louis Tomlinson Brand Affinity ranks highest Movistar at 5.37% . Very Strong. Score DMDB 65.78% | Fanbase 69.06%

Louis Tomlinson — pop artist from GB.

Louis Tomlinson, known for his 2020 debut album Walls, has returned with his latest record, Faith In The Future. The 30-year-old artist carefully crafted this…

Louis Tomlinson

Recognizable

Country: GB | Gender: male | Artist ID: 11e81bd1-0180-efee-8856-a0369fe50396

Find Artist

Genres

poppoppost-teen popindie popmainstream pop

Influential: 65.78% Fanbase: 69.06% Trending: 64.14%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 5.37% • Very Strong

As of 2025-09-09

23,972,365

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.78% | Fanbase 69.06% | Trending 64.14% | CAREER STAGE: MAINSTREAM

Biography

Louis Tomlinson, known for his 2020 debut album Walls, has returned with his latest record, Faith In The Future. The 30-year-old artist carefully crafted this collection of songs with a focus on live performance, showcasing his growth as an artist.

During the pandemic, Tomlinson had the opportunity to take a break and refine Faith In The Future with collaborators such as Rob Harvey, Dan Grech, Nico Rebscher, Joe Cross, and Theo Hutchcraft. The album highlights Tomlinson's diverse songwriting abilities and marks a confident evolution in his musical journey.

Report Date: 2025-09-09

Louis Tomlinson reliably reaches 18-24 & 25-34 audiences in UNITED STATES, INDIA, BRAZIL. The base is heavily female (72%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (34,407 avg views per post); Instagram layers on depth and replies. The audience sits near Movistar, boohoo, Lollapalooza, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Louis Tomlinson score 4.01% — Very Strong bucket.

Brand: MovistarBrand: boohooBrand: Lollapalooza

Followers:23,972,365

Engagements:960,716

Rate:4.0%

Posts:667

Avg Likes:960,519

Avg Comments:13,543

Avg Views:34,407

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 23,972,365 · Engagements 960,716 · Rate 4.0% Posts 667 · Views 34,407 · Avg Likes 960,519 · Avg Comments 13,543 · Avg Views 34,407	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 18% 13-17: 12% 35-44: 3%	Largest: 18-24 (66%); next: 25-34 (18%)
Gender Split	Female: 72% Male: 28% Non-binary/Other: 0%	Skews female (72%)
Top Countries	UNITED STATES (13%) INDIA (12%) BRAZIL (9%) INDONESIA (6%) MEXICO (4%)	Top regions: UNITED STATES (13%), INDIA (12%), BRAZIL (9%)
Platform Engagement	Instagram: 954,980 avg likes/post · Tiktok: 0 avg views/post · Youtube: 34,407 avg views/post	Best reach: Youtube 34,407 avg views; best engagement: Instagram 954,980 avg likes

Top Brand Affinities

Movistar

Score: 5.37

boohoo

Score: 4.99

Lollapalooza

Score: 3.16

ASOS

Score: 3.12

Harrods

Score: 2.98

Victoria's Secret

Score: 2.86

Cafecito

Score: 2.74

Benefit Cosmetics

Score: 2.71

Primark

Score: 2.51

Kylie Cosmetics

Score: 2.31

Topshop

Score: 2.28

Pepsi

Score: 2.23

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Top Brand Affinities

Brand	Category	Score
Movistar		5.37
boohoo		4.99
Lollapalooza		3.16
ASOS		3.12
Harrods		2.98
Victoria's Secret		2.86
Cafecito		2.74
Benefit Cosmetics		2.71
Primark		2.51
Kylie Cosmetics		2.31
Topshop		2.28
Pepsi		2.23
CBS Television Studios		2.19
Coachella		2.18
Pic Collage		2.00
AMC		1.98
Aperol		1.95
CBS		1.94
Showtime		1.74
Chrysler		1.64
NYX Cosmetics		1.59
Forever 21		1.53
Universal		1.52
shein		1.52
Polaroid		1.39
H&M		1.38
Converse		1.35
Walt Disney		1.35
Guinness		1.34
Lush		1.33
Vogue		1.32
Starbucks		1.32
Gymshark		1.30
Maybelline		1.27
Urban Decay Cosmetics		1.19
SheInside		1.19
Levi's		1.19
Calvin Klein		1.17
Pixar		1.17
OREO		1.16
musical.ly		1.15
Pandora		1.14
Polo Ralph Lauren		1.11
Anastasia Beverly Hills		1.09
Snapseed		1.08
Netflix		1.04
Nutella		1.03
MAC Cosmetics		1.02
McDonald's		1.01
Beats Electronics		0.99