Louis Tomlinson
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
23,972,365
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-08 07:46:17 UTC
Genres
Biography
During the pandemic, Tomlinson had the opportunity to take a break and refine Faith In The Future with collaborators such as Rob Harvey, Dan Grech, Nico Rebscher, Joe Cross, and Theo Hutchcraft. The album highlights Tomlinson's diverse songwriting abilities and marks a confident evolution in his musical journey.
Louis Tomlinson reliably reaches 18-24 & 25-34 audiences in UNITED STATES, INDIA, BRAZIL. The base is heavily female (72%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (34,407 avg views per post); Instagram layers on depth and replies. The audience sits near Movistar, boohoo, Lollapalooza, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 23,972,365 · Engagements 960,716 · Rate 4.0% Posts 667 · Views 34,407 · Avg Likes 960,519 · Avg Comments 13,543 · Avg Views 34,407 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 66% 25-34: 18% 13-17: 12% 35-44: 3% |
Largest: 18-24 (66%); next: 25-34 (18%) |
| Gender Split |
Female: 72% Male: 28% Non-binary/Other: 0% |
Skews female (72%) |
| Top Countries |
UNITED STATES (13%) INDIA (12%) BRAZIL (9%) INDONESIA (6%) MEXICO (4%) |
Top regions: UNITED STATES (13%), INDIA (12%), BRAZIL (9%) |
| Platform Engagement | Instagram: 954,980 avg likes/post · Tiktok: 0 avg views/post · Youtube: 34,407 avg views/post | Best reach: Youtube 34,407 avg views; best engagement: Instagram 954,980 avg likes |
Top Brand Affinities
Movistar
boohoo
Lollapalooza
ASOS
Harrods
Victoria's Secret
Cafecito
Benefit Cosmetics
Primark
Kylie Cosmetics
Topshop
Pepsi
| Brand | Category | Score |
|---|---|---|
| Movistar | 5.37 | |
| boohoo | 4.99 | |
| Lollapalooza | 3.16 | |
| ASOS | 3.12 | |
| Harrods | 2.98 | |
| Victoria's Secret | 2.86 | |
| Cafecito | 2.74 | |
| Benefit Cosmetics | 2.71 | |
| Primark | 2.51 | |
| Kylie Cosmetics | 2.31 | |
| Topshop | 2.28 | |
| Pepsi | 2.23 | |
| CBS Television Studios | 2.19 | |
| Coachella | 2.18 | |
| Pic Collage | 2.00 | |
| AMC | 1.98 | |
| Aperol | 1.95 | |
| CBS | 1.94 | |
| Showtime | 1.74 | |
| Chrysler | 1.64 | |
| NYX Cosmetics | 1.59 | |
| Forever 21 | 1.53 | |
| Universal | 1.52 | |
| shein | 1.52 | |
| Polaroid | 1.39 | |
| H&M | 1.38 | |
| Converse | 1.35 | |
| Walt Disney | 1.35 | |
| Guinness | 1.34 | |
| Lush | 1.33 | |
| Vogue | 1.32 | |
| Starbucks | 1.32 | |
| Gymshark | 1.30 | |
| Maybelline | 1.27 | |
| Urban Decay Cosmetics | 1.19 | |
| SheInside | 1.19 | |
| Levi's | 1.19 | |
| Calvin Klein | 1.17 | |
| Pixar | 1.17 | |
| OREO | 1.16 | |
| musical.ly | 1.15 | |
| Pandora | 1.14 | |
| Polo Ralph Lauren | 1.11 | |
| Anastasia Beverly Hills | 1.09 | |
| Snapseed | 1.08 | |
| Netflix | 1.04 | |
| Nutella | 1.03 | |
| MAC Cosmetics | 1.02 | |
| McDonald's | 1.01 | |
| Beats Electronics | 0.99 |
Official Profiles
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LoginArtist: Louis Tomlinson
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-24 03:00 UTC | Louis Tomlinson | Barclays Arena | Hamburg, Germany | |
| 2026-03-26 02:30 UTC | Louis Tomlinson | Unity Arena | Fornebu, Norway | |
| 2026-03-26 02:30 UTC | Louis Tomlinson | Telenor Arena | Oslo, Norway | |
| 2026-03-28 02:00 UTC | Louis Tomlinson | Veikkaus Arena | Helsinki, Finland | |
| 2026-03-30 01:00 UTC | Louis Tomlinson | Avicii Arena | Stockholm, Sweden | |
| 2026-03-30 02:30 UTC | Louis Tomlinson | Avicii Arena | Stockholm, Sweden | |
| 2026-03-31 03:00 UTC | Louis Tomlinson | K.B. Hallen | Frederiksberg, Denmark | |
| 2026-04-02 03:00 UTC | Louis Tomlinson | Uber Arena | Berlin, Germany | |
| 2026-04-03 03:00 UTC | Louis Tomlinson | Lanxess Arena | Cologne, Germany | |
| 2026-04-05 02:15 UTC | Louis Tomlinson | PreZero Arena Gliwice | Gliwice, Poland | |
| 2026-04-05 02:15 UTC | Louis Tomlinson | Arena Gliwice | Gliwice, Poland | |
| 2026-04-06 03:00 UTC | Louis Tomlinson | O2 Arena | Capital City of Prague, Czechia | |
| 2026-04-07 02:30 UTC | Louis Tomlinson | Marx Halle | Vienna, Austria | |
| 2026-04-10 03:30 UTC | Louis Tomlinson | Unipol Arena | Casalecchio di Reno, Italy | |
| 2026-04-11 03:30 UTC | Louis Tomlinson | Unipol Forum | Assago, Italy | |
| 2026-04-11 03:30 UTC | Louis Tomlinson | Mediolanum Forum | Assago, Italy | |
| 2026-04-13 03:30 UTC | Louis Tomlinson | Palau Sant Jordi | Barcelona, Spain | |
| 2026-04-14 03:30 UTC | Louis Tomlinson | Movistar Arena | Madrid, Spain | |
| 2026-04-16 02:00 UTC | Louis Tomlinson | LDLC Arena | Lyon, France | |
| 2026-04-18 03:00 UTC | Louis Tomlinson | Olympiahalle München | Munich, Germany | |
| 2026-04-18 03:00 UTC | Louis Tomlinson | Olympiastadion München | Munich, Germany |
