Louis the Child

Louis the Child — pop artist from US.

Hailing from Chicago, Louis-less duo Freddy and Robby have a deep passion for art, photography, fashion, and music. With a penchant for exploring various…

Influence: 64.24% Fanbase: 55.10% Trending: 68.81% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 127.71% • Very Strong

As of 2025-09-09

657,403

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:39:31 UTC

Genres

poppopindie poptimismmainstream popelectronictropical houseelectronicelectropopedmpop dancedance

Biography

Hailing from Chicago, Louis-less duo Freddy and Robby have a deep passion for art, photography, fashion, and music. With a penchant for exploring various genres, their music ranges from experimental electronic beats in releases like "Candy" and "Black Marble" to more vocal-driven tracks. Freddy boasts an unusual seven toes on his left foot, while Robby once devoured an impressive 40 hot dogs in a single day. Their concise yet engaging bio ends with a heartfelt message: "If you're here, we love you."

Top Brand Affinities

Report Date: 2025-09-09

Louis the Child connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, INDIA, BRAZIL. With a heavily male (61%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 4,271 avg views per post; Instagram adds dependable engagement depth. Overlap with iHeartRaves, Mapfre, Lollapalooza highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Louis the Child moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Louis the Child score 0.32% — Low bucket.

Brand: iHeartRavesBrand: MapfreBrand: Lollapalooza

Followers:657,403

Engagements:2,073

Rate:0.3%

Posts:1,390

Avg Likes:2,036

Avg Comments:80

Avg Views:5,533

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 657,403 · Engagements 2,073 · Rate 0.3% Posts 1,390 · Views 5,533 · Avg Likes 2,036 · Avg Comments 80 · Avg Views 5,533	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 30% 13-17: 8% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (30%)
Gender Split	Female: 40% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	UNITED STATES (36%) INDIA (7%) BRAZIL (5%) INDONESIA (4%) CANADA (3%)	Top regions: UNITED STATES (36%), INDIA (7%), BRAZIL (5%)
Platform Engagement	Instagram: 1,648 avg likes/post · Tiktok: 4,271 avg views/post · Youtube: 1,262 avg views/post	Best reach: Tiktok 4,271 avg views; best engagement: Instagram 1,648 avg likes

Top Brand Affinities

iHeartRaves

Score: 127.71

Mapfre

Score: 28.87

Lollapalooza

Score: 25.42

Ableton

Score: 22.55

Live Nation

Score: 21.24

Coachella

Score: 18.94

Trancefamily

Score: 14.59

Pioneer

Score: 14.42

Barstool Sports

Score: 14.22

Akai

Score: 12.48

Mixcloud

Score: 11.77

Free People

Score: 10.58

Brand	Category	Score
iHeartRaves		127.71
Mapfre		28.87
Lollapalooza		25.42
Ableton		22.55
Live Nation		21.24
Coachella		18.94
Trancefamily		14.59
Pioneer		14.42
Barstool Sports		14.22
Akai		12.48
Mixcloud		11.77
Free People		10.58
REVOLVE		10.19
Coors		9.66
SoundCloud		9.49
Houston Livestock Show and Rodeo		8.90
Tomorrowland		8.86
Amazon Music		8.62
Bud Light		5.56
Urban Outfitters		5.50
Margaritaville		5.22
American Eagle		5.11
American Airlines		5.04
Taco Bell		4.96
Steve Madden		4.82
Beats Electronics		4.34
Lululemon Athletica		4.31
Verizon		4.21
Spotify Music		4.01
Chrysler		3.99
iHeartRadio Music Awards		3.97
Gillette		3.80
Gatorade		3.75
Oculus		3.58
Busch		3.29
Budweiser		3.25
MTV		3.06
NHL		3.03
Chipotle Mexican Grill		2.92
Abercrombie & Fitch		2.88
Showtime		2.85
Tinder		2.83
ASOS		2.74
Target		2.67
Bellagio		2.66
Polaroid		2.59
A Game of Tones		2.58
Dr. Martens		2.57
Hennessy		2.51
Forever 21		2.47