Loui

Loui — hip-hop & rap artist from US.

Loui, also known as Sincere Goodson, is a 19-year-old artist from College Park, Atlanta. Growing up, he aspired to be a basketball player and earned his…

Influence: 49.53% Fanbase: 15.75% Trending: 66.43% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 33.26% • Very Strong

As of 2025-09-08

174,145

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:02:49 UTC

Genres

hip-hop & raphip-hop/rapviral raphip hoptrap

Biography

Loui, also known as Sincere Goodson, is a 19-year-old artist from College Park, Atlanta. Growing up, he aspired to be a basketball player and earned his moniker "Loui" from his uncle who kept him stylish in designer clothes. Influenced by artists such as Lil Baby, Slim Thug, and T.I., Loui aims to give back to his community by selling millions of records and supporting his people, following the blueprint set by his inspirations.

Top Brand Affinities

Report Date: 2025-09-08

Loui is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, FRANCE, SOUTH AFRICA. The audience is heavily female (74%), so messaging can confidently lean into identity, fashion, and status. Instagram remains the best top-of-funnel driver (2,869 avg likes per post); Instagram builds the community layer. Affinity data highlights Palm Angels, True Religion, Spinrilla, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Loui score 1.65% — Moderate bucket.

Brand: Palm AngelsBrand: True ReligionBrand: Spinrilla

Followers:174,145

Engagements:2,869

Rate:1.6%

Posts:106

Avg Likes:2,869

Avg Comments:39

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 174,145 · Engagements 2,869 · Rate 1.6% Posts 106 · Views 0 · Avg Likes 2,869 · Avg Comments 39 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 37% 13-17: 11% 35-44: 3%	Largest: 18-24 (48%); next: 25-34 (37%)
Gender Split	Female: 74% Male: 26% Non-binary/Other: 0%	Skews female (74%)
Top Countries	UNITED STATES (93%) FRANCE (0%) SOUTH AFRICA (0%) SINGAPORE (0%) CANADA (0%)	Top regions: UNITED STATES (93%), FRANCE (0%), SOUTH AFRICA (0%)
Platform Engagement	Instagram: 2,869 avg likes/post	best engagement: Instagram 2,869 avg likes

Top Brand Affinities

Palm Angels

Score: 33.26

True Religion

Score: 28.89

Spinrilla

Score: 26.14

Marni

Score: 20.63

Lanvin

Score: 17.51

Alexander McQueen

Score: 13.98

Armani Exchange

Score: 11.32

FashionNova

Score: 10.62

shein

Score: 10.13

Kappa

Score: 8.46

New Era

Score: 8.18

SheInside

Score: 8.09

Brand	Category	Score
Palm Angels		33.26
True Religion		28.89
Spinrilla		26.14
Marni		20.63
Lanvin		17.51
Alexander McQueen		13.98
Armani Exchange		11.32
FashionNova		10.62
shein		10.13
Kappa		8.46
New Era		8.18
SheInside		8.09
Moncler		7.37
Foot Locker		7.17
Kodak		6.54
Steve Madden		6.36
iHeartRadio Music Awards		5.93
UGG		5.86
Philips		4.93
Coach		4.88
Dolce & Gabbana		4.11
Fendi		3.95
BALMAIN		3.38
ESPN		3.26
Polo Ralph Lauren		3.11
Cartier		2.95
Hennessy		2.94
Barber Shop Connect		2.84
Urban Outfitters		2.66
SoundCloud		2.64
Forever 21		2.64
Marc Jacobs		2.61
MTV		2.59
Christian Louboutin		2.42
Timberland		2.33
CBS Television Studios		2.27
CBS		2.18
Supreme		2.13
Tommy Hilfiger		1.83
Prada		1.82
Michael Kors		1.78
GIVENCHY		1.77
NFL		1.76
Los Angeles Lakers		1.75
Cadillac		1.75
Walmart		1.75
Sprite		1.62
FOREX		1.58
Rolex		1.54
Pandora		1.50