Louane Brand Affinity ranks highest Monoprix at 40.25% . Very Strong. Score DMDB 68.24% | Fanbase 57.12%

Louane — pop artist from FR.

Louane, a prominent figure in the French music industry, gained recognition after appearing on The Voice at the age of 16 and winning a César Award for her…

Louane

Recognizable

Country: FR | Gender: female | Artist ID: 11e81bc8-fa4c-a89c-9191-a0369fe50396

Find Artist

Genres

popfrancotonfrench poppopmainstream pop

Influential: 68.24% Fanbase: 57.12% Trending: 73.80%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Monoprix • 40.25% • Very Strong

As of 2025-09-09

4,363,425

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.24% | Fanbase 57.12% | Trending 73.80% | CAREER STAGE: MAINSTREAM

Biography

Louane, a prominent figure in the French music industry, gained recognition after appearing on The Voice at the age of 16 and winning a César Award for her role in "La Famille Bélier". Over the past decade, she has connected with audiences through her authentic and heartfelt songs, drawing inspiration from her own experiences and those of others.

With a notable sales record of over 3 million albums and iconic tracks that have resonated with listeners, Louane has made a lasting impact on French music. Her discography, including the successful "Chambre 12" and the introspective "Sentiments", reflects significant moments in her personal journey. Through her latest album, "solo", she continues to explore themes of contrast and introspection, showcasing her evolution as an artist. At 28, Louane represents a new wave of musicians who balance innovation with a strong connection to their origins, earning acclaim through sold-out tours and prestigious awards for her emotive performances.

Report Date: 2025-09-09

Louane resonates most with 18-24 & 25-34 audiences and shows durable presence in FRANCE, BELGIUM, BRAZIL. With a heavily female (66%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (126,635 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Monoprix, Fnac, Leroy Merlin makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Louane score 0.62% — Low bucket.

Brand: MonoprixBrand: FnacBrand: Leroy Merlin

Followers:4,363,425

Engagements:26,892

Rate:0.6%

Posts:2,101

Avg Likes:26,503

Avg Comments:339

Avg Views:175,385

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,363,425 · Engagements 26,892 · Rate 0.6% Posts 2,101 · Views 175,385 · Avg Likes 26,503 · Avg Comments 339 · Avg Views 175,385	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 25% 13-17: 9% 35-44: 7%	Largest: 18-24 (55%); next: 25-34 (25%)
Gender Split	Female: 66% Male: 34% Non-binary/Other: 0%	Skews female (66%)
Top Countries	FRANCE (48%) BELGIUM (5%) BRAZIL (4%) GERMANY (4%) UNITED STATES (4%)	Top regions: FRANCE (48%), BELGIUM (5%), BRAZIL (4%)
Platform Engagement	Instagram: 16,656 avg likes/post · Tiktok: 48,750 avg views/post · Youtube: 126,635 avg views/post	Best reach: Youtube 126,635 avg views; best engagement: Instagram 16,656 avg likes

Top Brand Affinities

Monoprix

Score: 40.25

Fnac

Score: 35.58

Leroy Merlin

Score: 29.14

Kiabi

Score: 26.66

Accor Hotels

Score: 22.93

Galeries Lafayette

Score: 20.11

Cluse

Score: 17.20

Auchan

Score: 14.77

Vichy

Score: 14.41

Hema

Score: 13.27

Calzedonia

Score: 12.74

KARL LAGERFELD

Score: 11.66

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Top Brand Affinities

Brand	Category	Score
Monoprix		40.25
Fnac		35.58
Leroy Merlin		29.14
Kiabi		26.66
Accor Hotels		22.93
Galeries Lafayette		20.11
Cluse		17.20
Auchan		14.77
Vichy		14.41
Hema		13.27
Calzedonia		12.74
KARL LAGERFELD		11.66
Sandro		10.95
Air France		10.33
Longchamp		8.91
Evian		8.76
Easyjet		8.76
Ricard		8.26
JACQUEMUS		8.26
PLAYMOBIL		8.10
Pull&Bear		7.52
Décathlon		7.51
Thermomix		7.28
Haribo		6.54
Guerlain		6.14
NBC		5.34
Elle Magazine		5.34
Daniel Wellington		5.29
UGG		5.17
Babybump		5.10
Kiko		5.03
Primark		4.83
ABC		4.54
Montblanc		4.49
Carrefour		4.26
Garnier		4.20
Summit Entertainment		3.98
Sephora		3.95
Lollapalooza		3.81
Lindt		3.55
Dr. Martens		3.34
Rover		3.00
Citroen		2.90
Tarte Cosmetics		2.63
Stradivarius		2.62
Marc Jacobs		2.59
ASOS		2.43
Nutella		2.37
Peugeot		2.32
Christian Louboutin		2.26