Louane
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
4,363,425
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:05:22 UTC
Genres
Biography
With a notable sales record of over 3 million albums and iconic tracks that have resonated with listeners, Louane has made a lasting impact on French music. Her discography, including the successful "Chambre 12" and the introspective "Sentiments", reflects significant moments in her personal journey. Through her latest album, "solo", she continues to explore themes of contrast and introspection, showcasing her evolution as an artist. At 28, Louane represents a new wave of musicians who balance innovation with a strong connection to their origins, earning acclaim through sold-out tours and prestigious awards for her emotive performances.
Louane resonates most with 18-24 & 25-34 audiences and shows durable presence in FRANCE, BELGIUM, BRAZIL. With a heavily female (66%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (126,635 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Monoprix, Fnac, Leroy Merlin makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 4,363,425 · Engagements 26,892 · Rate 0.6% Posts 2,101 · Views 175,385 · Avg Likes 26,503 · Avg Comments 339 · Avg Views 175,385 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 25% 13-17: 9% 35-44: 7% |
Largest: 18-24 (55%); next: 25-34 (25%) |
| Gender Split |
Female: 66% Male: 34% Non-binary/Other: 0% |
Skews female (66%) |
| Top Countries |
FRANCE (48%) BELGIUM (5%) BRAZIL (4%) GERMANY (4%) UNITED STATES (4%) |
Top regions: FRANCE (48%), BELGIUM (5%), BRAZIL (4%) |
| Platform Engagement | Instagram: 16,656 avg likes/post · Tiktok: 48,750 avg views/post · Youtube: 126,635 avg views/post | Best reach: Youtube 126,635 avg views; best engagement: Instagram 16,656 avg likes |
Top Brand Affinities
Monoprix
Fnac
Leroy Merlin
Kiabi
Accor Hotels
Galeries Lafayette
Cluse
Auchan
Vichy
Hema
Calzedonia
KARL LAGERFELD
| Brand | Category | Score |
|---|---|---|
| Monoprix | 40.25 | |
| Fnac | 35.58 | |
| Leroy Merlin | 29.14 | |
| Kiabi | 26.66 | |
| Accor Hotels | 22.93 | |
| Galeries Lafayette | 20.11 | |
| Cluse | 17.20 | |
| Auchan | 14.77 | |
| Vichy | 14.41 | |
| Hema | 13.27 | |
| Calzedonia | 12.74 | |
| KARL LAGERFELD | 11.66 | |
| Sandro | 10.95 | |
| Air France | 10.33 | |
| Longchamp | 8.91 | |
| Evian | 8.76 | |
| Easyjet | 8.76 | |
| Ricard | 8.26 | |
| JACQUEMUS | 8.26 | |
| PLAYMOBIL | 8.10 | |
| Pull&Bear | 7.52 | |
| Décathlon | 7.51 | |
| Thermomix | 7.28 | |
| Haribo | 6.54 | |
| Guerlain | 6.14 | |
| NBC | 5.34 | |
| Elle Magazine | 5.34 | |
| Daniel Wellington | 5.29 | |
| UGG | 5.17 | |
| Babybump | 5.10 | |
| Kiko | 5.03 | |
| Primark | 4.83 | |
| ABC | 4.54 | |
| Montblanc | 4.49 | |
| Carrefour | 4.26 | |
| Garnier | 4.20 | |
| Summit Entertainment | 3.98 | |
| Sephora | 3.95 | |
| Lollapalooza | 3.81 | |
| Lindt | 3.55 | |
| Dr. Martens | 3.34 | |
| Rover | 3.00 | |
| Citroen | 2.90 | |
| Tarte Cosmetics | 2.63 | |
| Stradivarius | 2.62 | |
| Marc Jacobs | 2.59 | |
| ASOS | 2.43 | |
| Nutella | 2.37 | |
| Peugeot | 2.32 | |
| Christian Louboutin | 2.26 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-11 04:00 UTC | Louane | Zénith de Paris - La Villette | Paris, France | |
| 2026-01-16 04:00 UTC | Louane | Zénith de Rouen | Le Grand-Quevilly, France | |
| 2026-01-17 04:00 UTC | Louane | Grand Hall, Parc Expo | Tours, France | |
| 2026-01-18 04:00 UTC | Louane | Zénith Limoges Métropole | Limoges, France | |
| 2026-01-23 04:00 UTC | Louane | Zenith Nantes Metropole | Saint-Herblain, France | |
| 2026-01-24 04:00 UTC | Louane | ARENA FUTUROSCOPE | Chasseneuil-du-Poitou, France | |
| 2026-01-25 04:00 UTC | Louane | Espace Carat | L'Isle-d'Espagnac, France | |
| 2026-01-30 04:00 UTC | Louane | Le Spot | Mâcon, France | |
| 2026-01-31 04:00 UTC | Louane | Le Dôme | Marseille, France | |
| 2026-02-01 04:00 UTC | Louane | Le Phare - Grand Chambéry | Chambéry, France | |
| 2026-02-06 04:00 UTC | Louane | Arkéa Arena | Floirac, France | |
| 2026-02-07 04:00 UTC | Louane | Zénith Toulouse Métropole | Toulouse, France | |
| 2026-02-08 04:00 UTC | Louane | Zénith de Pau | Pau, France | |
| 2026-02-13 04:00 UTC | Louane | Zénith Arena de Lille | Lille, France | |
| 2026-02-13 04:00 UTC | Louane, LOU | ZENITH D'AMIENS | Amiens, France | |
| 2026-02-14 04:00 UTC | Louane | ReimsArena | Reims, France | |
| 2026-02-21 04:00 UTC | Louane | Accor Arena | Paris, France |
