Lou Reed Brand Affinity ranks highest MOOG at 18.91% . Very Strong. Score DMDB 64.60% | Fanbase 56.25%

Lou Reed — rock artist from US.

Lou Reed, a highly influential musician, underwent various transformations throughout his career, from glam rocker to avant-garde artist to straightforward…

Lou Reed

Recognizable

Country: US | Gender: male | Artist ID: 11e81bca-ea61-2de8-a93d-a0369fe50396

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Genres

rockpermanent waverockart rockglam rockclassic rockpsychedelic rockpop rockhard rockfolk & traditionalsinger-songwriter

Influential: 64.60% Fanbase: 56.25% Trending: 68.78%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 18.91% • Very Strong

As of 2025-09-09

103,880

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.60% | Fanbase 56.25% | Trending 68.78% | CAREER STAGE: MAINSTREAM

Biography

Lou Reed, a highly influential musician, underwent various transformations throughout his career, from glam rocker to avant-garde artist to straightforward rock musician. He expanded the lyrical boundaries of rock & roll, tackling taboo subjects with honesty and realism. As a solo artist, Reed achieved notable success, but his most enduring contributions were as the lead singer and songwriter of the Velvet Underground in the '60s, where he crafted essential albums and iconic songs.

While Reed's solo career had its peaks and valleys, he continued to challenge himself artistically. Collaborations with notable figures like David Bowie and Mick Ronson resulted in successful albums, while his later works, such as "Magic and Loss" and "Ecstasy," received critical acclaim. Reed's legacy was further solidified by his experimental projects, including collaborations with Metallica and Robert Wilson. Despite his passing in 2013, Lou Reed's impact on music remains significant and enduring.

Report Date: 2025-09-09

Lou Reed connects with 25-34 & 18-24 audiences and shows durable traction across UNITED STATES, ITALY, UNITED KINGDOM. With a heavily male (58%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Instagram, where posts average 3,297 avg likes per post; Instagram adds dependable engagement depth. Overlap with MOOG, Mixcloud, Jean Paul Gaultier highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Lou Reed moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lou Reed score 3.17% — Very Strong bucket.

Brand: MOOGBrand: MixcloudBrand: Jean Paul Gaultier

Followers:103,880

Engagements:3,297

Rate:3.2%

Posts:153

Avg Likes:3,297

Avg Comments:44

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 103,880 · Engagements 3,297 · Rate 3.2% Posts 153 · Views 0 · Avg Likes 3,297 · Avg Comments 44 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 18-24: 26% 35-44: 20% 45-64: 12%	Largest: 25-34 (39%); next: 18-24 (26%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	UNITED STATES (31%) ITALY (11%) UNITED KINGDOM (8%) BRAZIL (5%) ARGENTINA (5%)	Top regions: UNITED STATES (31%), ITALY (11%), UNITED KINGDOM (8%)
Platform Engagement	Instagram: 3,297 avg likes/post	best engagement: Instagram 3,297 avg likes

Top Brand Affinities

MOOG

Score: 18.91

Mixcloud

Score: 13.32

Jean Paul Gaultier

Score: 9.88

Vivienne Westwood

Score: 8.71

Tate Modern

Score: 7.42

Warner Bros

Score: 5.93

Leica

Score: 5.27

Campari

Score: 5.11

MTV

Score: 5.03

Kodak

Score: 4.93

Columbia Pictures

Score: 4.91

Polaroid

Score: 4.88

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Top Brand Affinities

Brand	Category	Score
MOOG		18.91
Mixcloud		13.32
Jean Paul Gaultier		9.88
Vivienne Westwood		8.71
Tate Modern		7.42
Warner Bros		5.93
Leica		5.27
Campari		5.11
MTV		5.03
Kodak		4.93
Columbia Pictures		4.91
Polaroid		4.88
Paramount Pictures		4.62
Lollapalooza		4.59
Spotify Music		4.40
Nixon		4.28
Dr. Martens		3.82
Heinz		3.48
Philips		3.42
BBC		3.31
Guinness		3.25
SoundCloud		2.90
Fujifilm		2.86
Snoopy And The Peanuts Gang		2.73
Jack Daniels		2.71
NBC		2.58
Star Wars		2.45
Showtime		2.42
Vogue		2.39
Cadillac		2.29
Pantone Inc		2.23
AMC		2.19
Pixar		2.12
HBO		2.09
Coachella		2.06
Lego		1.94
Jaguar		1.90
Yves Saint Laurent		1.85
Harley-Davidson		1.83
Tinder		1.76
Pepsi		1.75
Armani		1.74
McLaren		1.73
Budweiser		1.72
Universal		1.70
DC Entertainment		1.66
National Geographic		1.62
Vans		1.61
Chrysler		1.61
Tesla Motors		1.61