Lou Doillon

Lou Doillon — pop artist from FR.

Lou Doillon, a talented artist like her half sister Charlotte Gainsbourg, is known for her rich alto voice that has drawn comparisons to iconic singers like…

Influence: 52.54% Fanbase: 30.98% Trending: 63.33% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ann Demeulemeester • 76.40% • Very Strong

As of 2025-09-08

474,970

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:06:50 UTC

Genres

popfrench indie popnouvelle chanson francaiseindie poppoprockrock

Biography

Lou Doillon, a talented artist like her half sister Charlotte Gainsbourg, is known for her rich alto voice that has drawn comparisons to iconic singers like Nina Simone and Marianne Faithfull. Born in Neuilly-sur-Seine, France, to Jane Birkin and Jacques Doillon, she began acting at a young age and later delved into music, releasing her award-winning debut album "Places" in 2012. Her musical journey continued with her 2019 album "Soliloquy," showcasing an eclectic mix of rock, electronics, and her distinctive vocal style.

In the 2010s, Doillon's music career took off with the support of Etienne Daho, leading to the release of her debut album and subsequent projects. Her second album, "Lay Low," produced in collaboration with Timber Timbre's Taylor Kirk, received critical acclaim and was followed by a diverse array of artistic endeavors, including performances and exhibitions. With her latest album "Soliloquy," featuring collaborations with notable artists, Doillon continues to captivate audiences with her unique blend of genres and introspective songwriting.

Top Brand Affinities

Report Date: 2025-09-08

Lou Doillon converts attention from 25-34 & 18-24 audiences across FRANCE, CANADA, BRAZIL. Audience shape is heavily female (57%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 230,118 avg views per post, with supportive conversation on Instagram. Shared audience with Ann Demeulemeester, Courrèges, Monoprix underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lou Doillon score 1.45% — Moderate bucket.

Brand: Ann DemeulemeesterBrand: CourrègesBrand: Monoprix

Followers:474,970

Engagements:6,880

Rate:1.4%

Posts:3,319

Avg Likes:6,831

Avg Comments:171

Avg Views:230,118

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 474,970 · Engagements 6,880 · Rate 1.4% Posts 3,319 · Views 230,118 · Avg Likes 6,831 · Avg Comments 171 · Avg Views 230,118	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 36% 18-24: 25% 35-44: 19% 45-64: 16%	Largest: 25-34 (36%); next: 18-24 (25%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	FRANCE (32%) CANADA (13%) BRAZIL (6%) UNITED STATES (6%) POLAND (4%)	Top regions: FRANCE (32%), CANADA (13%), BRAZIL (6%)
Platform Engagement	Instagram: 5,874 avg likes/post · Tiktok: 0 avg views/post · Youtube: 230,118 avg views/post	Best reach: Youtube 230,118 avg views; best engagement: Instagram 5,874 avg likes

Top Brand Affinities

Ann Demeulemeester

Score: 76.40

Courrèges

Score: 71.81

Monoprix

Score: 34.51

Jil Sander

Score: 31.77

Sotheby's

Score: 25.83

Diane von Furstenberg

Score: 25.65

Etro

Score: 25.02

Acne Studios

Score: 21.67

JACQUEMUS

Score: 21.39

Jean Paul Gaultier

Score: 21.36

Stella McCartney

Score: 19.37

Victoria Beckham

Score: 18.78

Brand	Category	Score
Ann Demeulemeester		76.40
Courrèges		71.81
Monoprix		34.51
Jil Sander		31.77
Sotheby's		25.83
Diane von Furstenberg		25.65
Etro		25.02
Acne Studios		21.67
JACQUEMUS		21.39
Jean Paul Gaultier		21.36
Stella McCartney		19.37
Victoria Beckham		18.78
TOD's		18.75
Maison Margiela		18.57
Miu Miu		17.42
Accor Hotels		16.70
Loewe		16.55
Zimmermann		15.60
Glossier		15.58
KARL LAGERFELD		15.50
Sandro		14.34
Marni		14.16
Vivienne Westwood		13.54
Tate Modern		13.14
Alexander Wang		12.92
A.P.C.		12.86
Bottega Veneta		12.56
Alexander McQueen		12.15
Lanvin		11.79
Galeries Lafayette		11.76
Air France		10.85
Yves Saint Laurent		10.84
Calzedonia		9.94
Massimo Dutti		9.76
Paul Smith		8.69
Ricard		8.66
Hermès		7.82
Vogue		7.57
Guerlain		7.37
Longchamp		7.33
Elle Magazine		7.22
BALMAIN		7.22
PLAYMOBIL		7.18
Jimmy Choo		7.11
Garnier		7.01
Max Mara		6.81
Fendi		6.77
Marc Jacobs		6.72
Dolce & Gabbana		6.47
Emporio Armani		6.38