Lotus
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
62,704
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 12:28:43 UTC
Genres
Biography
Lotus stands out with 25-34 & 18-24 audiences across UNITED STATES, CANADA, INDIA. The profile is heavily male (77%), and content lands hardest on Youtube, where posts average 1,132 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with MOOG, Live Nation, Coors, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Lotus a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 62,704 · Engagements 314 · Rate 0.5% Posts 2,033 · Views 1,132 · Avg Likes 310 · Avg Comments 16 · Avg Views 1,132 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 18-24: 31% 35-44: 17% 45-64: 10% |
Largest: 25-34 (40%); next: 18-24 (31%) |
| Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
UNITED STATES (73%) CANADA (4%) INDIA (4%) JAPAN (3%) AUSTRALIA (2%) |
Top regions: UNITED STATES (73%), CANADA (4%), INDIA (4%) |
| Platform Engagement | Instagram: 264 avg likes/post · Youtube: 1,132 avg views/post | Best reach: Youtube 1,132 avg views; best engagement: Instagram 264 avg likes |
Top Brand Affinities
MOOG
Live Nation
Coors
Ableton
Akai
Verizon
Acroyoga
Free People
Jameson
Pacific Northwest Wonderland
MamaBear
Pilsner Urquell
| Brand | Category | Score |
|---|---|---|
| MOOG | 40.61 | |
| Live Nation | 28.22 | |
| Coors | 22.13 | |
| Ableton | 20.69 | |
| Akai | 15.02 | |
| Verizon | 13.33 | |
| Acroyoga | 8.54 | |
| Free People | 6.98 | |
| Jameson | 6.50 | |
| Pacific Northwest Wonderland | 6.31 | |
| MamaBear | 5.91 | |
| Pilsner Urquell | 5.55 | |
| Pioneer | 5.36 | |
| Mulberry | 5.26 | |
| Paramount Pictures | 5.24 | |
| Margaritaville | 5.16 | |
| Lollapalooza | 5.12 | |
| Kroger | 5.08 | |
| SoundCloud | 4.95 | |
| Showtime | 4.87 | |
| Comedy Central | 4.71 | |
| Coachella | 4.64 | |
| Heinz | 4.63 | |
| NHL | 4.50 | |
| Bud Light | 4.38 | |
| Pepsi | 4.06 | |
| Gillette | 4.04 | |
| Taco Bell | 3.85 | |
| Bethesda Softworks | 3.76 | |
| Airbnb | 3.62 | |
| Busch | 3.52 | |
| Gatorade | 3.49 | |
| Beats Electronics | 3.40 | |
| Spotify Music | 3.36 | |
| Cadillac | 3.19 | |
| Columbia Pictures | 3.13 | |
| Emporium | 3.04 | |
| ESPN | 2.93 | |
| Carhartt | 2.80 | |
| Subaru | 2.77 | |
| Activision Blizzard | 2.68 | |
| Budweiser | 2.64 | |
| Urban Outfitters | 2.64 | |
| Paypal | 2.64 | |
| Prismacolor | 2.62 | |
| Philips | 2.52 | |
| NFL | 2.52 | |
| Kodak | 2.43 | |
| Chipotle Mexican Grill | 2.39 | |
| Etsy | 2.37 |
Official Profiles
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LoginArtist: Lotus
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-30 03:00 UTC | Lotus | Beachland Ballroom | Cleveland, United States | |
| 2025-12-31 03:00 UTC | Lotus | Beachland Ballroom | Cleveland, United States | |
| 2026-01-01 04:00 UTC | Lotus | Town Ballroom | Buffalo, United States | |
| 2026-02-08 03:00 UTC | Jam Cruise 2026 | MSC Divina | Miami, United States | — |
