Lotte Kestner

Lotte Kestner — pop artist from US.

Lotte Kestner is the solo project of Seattle-based musician Anna-Lynne Williams, known for her shoegaze roots with Trespassers William but now leaning towards…

Influence: 51.03% Fanbase: 24.14% Trending: 64.48% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 26.02% • Very Strong

As of 2025-09-10

9,842

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:37:36 UTC

Genres

popindie psych-popindie poppoprockrock

Biography

Lotte Kestner is the solo project of Seattle-based musician Anna-Lynne Williams, known for her shoegaze roots with Trespassers William but now leaning towards a folk sound with intricate vocal layering. She has collaborated with a diverse range of artists and her music has been featured in various TV shows and films, including The Young Pope and The Last of Us.

Her latest album, Lost Songs, released on Feb 11 on her label Saint-Loup Records, is a compilation of previously unreleased recordings spanning a decade. In addition to her music career, Williams is a poet with three published books and has made appearances in films.

Top Brand Affinities

Report Date: 2025-09-10

Lotte Kestner is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, GERMANY. The audience is heavily male (61%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (2,556 avg views per post); Instagram builds the community layer. Affinity data highlights MOOG, Pacific Northwest Wonderland, Pro Tools, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lotte Kestner score 2.11% — Strong bucket.

Brand: MOOGBrand: Pacific Northwest WonderlandBrand: Pro Tools

Followers:9,842

Engagements:208

Rate:2.1%

Posts:4,060

Avg Likes:191

Avg Comments:27

Avg Views:2,556

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,842 · Engagements 208 · Rate 2.1% Posts 4,060 · Views 2,556 · Avg Likes 191 · Avg Comments 27 · Avg Views 2,556	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 37% 35-44: 13% 45-64: 6%	Largest: 18-24 (41%); next: 25-34 (37%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	UNITED STATES (18%) BRAZIL (11%) GERMANY (6%) ITALY (5%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (18%), BRAZIL (11%), GERMANY (6%)
Platform Engagement	Instagram: 97 avg likes/post · Youtube: 2,556 avg views/post	Best reach: Youtube 2,556 avg views; best engagement: Instagram 97 avg likes

Top Brand Affinities

MOOG

Score: 26.02

Pacific Northwest Wonderland

Score: 20.31

Pro Tools

Score: 13.26

Akai

Score: 12.52

Sennheiser

Score: 12.34

Kickstarter

Score: 11.89

Ableton

Score: 10.75

Paramount Pictures

Score: 10.01

Amazon Music

Score: 9.61

Spotify Music

Score: 7.22

Kodak

Score: 5.02

Comedy Central

Score: 4.35

Brand	Category	Score
MOOG		26.02
Pacific Northwest Wonderland		20.31
Pro Tools		13.26
Akai		12.52
Sennheiser		12.34
Kickstarter		11.89
Ableton		10.75
Paramount Pictures		10.01
Amazon Music		9.61
Spotify Music		7.22
Kodak		5.02
Comedy Central		4.35
SoundCloud		3.52
Sunnies Studios		3.20
Fujifilm		3.18
Coachella		3.18
A Game of Tones		3.12
Cadillac		2.96
Polaroid		2.95
BBC		2.81
Warner Bros		2.79
Beats Electronics		2.59
Boeing		2.58
Pixar		2.55
Martini		2.54
Guinness		2.51
Airbnb		2.47
Showtime		2.46
Costco		2.42
Paypal		2.42
Tinder		2.33
Geocaching		2.29
Microsoft		2.24
Nickelodeon		2.15
Target		2.11
Amazon		2.06
Pepsi		1.97
HBO		1.96
Lego		1.94
Lush		1.86
Transformers		1.85
Star Wars		1.85
Adobe		1.77
WWE		1.75
Nintendo		1.69
Tesla Motors		1.64
Walmart		1.61
Chrysler		1.60
Chipotle Mexican Grill		1.53
Snapseed		1.52