Lost Stories

Lost Stories

Country: IN

Influence: 49.19% Fanbase: 26.10% Trending: 60.74% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-08

448,543

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-27 07:05:53 UTC

Genres

pophindi indieelectronicdanceindian edmelectronictrance

Biography

Lost Stories, a DJ/producer duo consisting of Prayag Mehta and Rishab Joshi, have gained recognition as the "Scene Starters" by DJ Mag. Ranked #52 on DJ Mag's Top 100 DJs list in 2016-17, they are known for their distinctive fusion of Indian folk sounds with electronic music. Some of their popular tracks include 'Bombay Dreams,' 'Mahi,' their remix of Alan Walker's 'Faded,' and 'Vaseegara' edit featuring Jonita Gandhi's vocals, along with multiple #1 singles and remixes for artists like OneRepublic, Afrojack, and U2.

Lost Stories have showcased their talent at major international music festivals like Tomorrowland, Global Citizen Festival, and Electric Daisy Carnival, representing India on a global platform. They hold the distinction of being the first Indian artists to perform at Tomorrowland four times, including sets at Tiesto's Musical Freedom stage and Dimitri Vegas & Like Mike's Smash The House stage. Additionally, they have graced renowned venues such as Ushuaïa Ibiza and Amnesia Ibiza, and have toured extensively across Asia, Europe, and Mexico. Partnering with brands like Budweiser, Jack & Jones, and Absolut, Lost Stories have solidified their presence as influential figures in the electronic music scene.

Lost Stories Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Lost Stories is a clear fit for 18-24 & 25-34 audiences with strength across INDIA, BRAZIL, BANGLADESH. The audience is heavily male (88%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (6,457 avg views per post); Youtube builds the community layer. Affinity data highlights leading lifestyle names, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Lost Stories score 0.06%Low bucket.
Followers:448,543
Engagements:287
Rate:0.1%
Posts:624
Views:6,699
Avg Likes:274
Avg Comments:13
Avg Views:6,699

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 448,543 · Engagements 287 · Rate 0.1%
Posts 624 · Views 6,699 · Avg Likes 274 · Avg Comments 13 · Avg Views 6,699
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 58%
25-34: 33%
13-17: 6%
35-44: 2%
Largest: 18-24 (58%); next: 25-34 (33%)
Gender Split Female: 12%
Male: 88%
Non-binary/Other: 0%
Skews male (88%)
Top Countries INDIA (81%)
BRAZIL (7%)
BANGLADESH (5%)
UNITED STATES (4%)
SRI LANKA (2%)
Top regions: INDIA (81%), BRAZIL (7%), BANGLADESH (5%)
Platform Engagement Tiktok: 242 avg views/post · Youtube: 6,457 avg views/post Best reach: Youtube 6,457 avg views; best engagement: Youtube 266 avg likes

Top Brand Affinities

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Brand Category Score
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Official Profiles

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Artist: Lost Stories

Date Range: 2025-12-27 → 2025-12-27
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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