Loscil

Loscil

Country: CA | Gender: male

Influence: 54.69% Fanbase: 30.00% Trending: 67.04% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 178.84% • Very Strong

As of 2025-09-08

23,832

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:05:42 UTC

Genres

hip-hop & rapdriftclassical, ensemble & operaneo-classicalelectronicelectronicamicrohouseminimal technointelligent dance musiccompositional ambientdub technoambientelectronicdowntempoothersfourth worldspiritualsdrone

Biography

Composer and producer Scott Morgan, known as Loscil, creates ambient music that seamlessly blends intuition and intellect. Inspired by the history and geography of southwestern British Columbia, particularly his hometown of Vancouver, Morgan has crafted albums like 2004’s First Narrows and 2012’s Sketches from New Brighton, which combine layered atmospheres and subtle melodies within conceptual frameworks. His music, characterized by a vast yet intimate feel, has evolved with ecologically minded works like 2016’s Monument Builders and collaborative projects such as 2023's meditative release with Lawrence English, Colours of Air.

Growing up in Vancouver and influenced by experimental and electronic music during his studies at Simon Fraser University, Morgan's minimalist dub/techno/ambient-inspired tracks as Loscil have garnered critical acclaim. His debut album, Triple Point, introduced his abstract yet vivid style, and subsequent releases like 2004’s First Narrows, featuring live instrumentation, have showcased his versatility. Over the years, Morgan’s discography has expanded to include collaborations and projects that reflect his innovative approach to sound design and composition, culminating in unique releases like 2021’s Clara and the 2023 collaboration with Lawrence English, Colours of Air, which explore new sonic territories.

Loscil Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Loscil has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, ITALY, UNITED KINGDOM. A heavily male (84%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 2,209 avg views per post, and Instagram keeps engagement compounding. Audience overlap with MOOG, Ableton, Mixcloud signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Loscil score 1.80%Moderate bucket.
Brand: MOOGBrand: AbletonBrand: Mixcloud
Followers:23,832
Engagements:429
Rate:1.8%
Posts:887
Views:2,209
Avg Likes:426
Avg Comments:9
Avg Views:2,209

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 23,832 · Engagements 429 · Rate 1.8%
Posts 887 · Views 2,209 · Avg Likes 426 · Avg Comments 9 · Avg Views 2,209
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 42%
18-24: 22%
35-44: 20%
45-64: 14%
Largest: 25-34 (42%); next: 18-24 (22%)
Gender Split Female: 16%
Male: 84%
Non-binary/Other: 0%
Skews male (84%)
Top Countries UNITED STATES (30%)
ITALY (8%)
UNITED KINGDOM (6%)
AUSTRALIA (5%)
CANADA (5%)
Top regions: UNITED STATES (30%), ITALY (8%), UNITED KINGDOM (6%)
Platform Engagement Instagram: 357 avg likes/post · Youtube: 2,209 avg views/post Best reach: Youtube 2,209 avg views; best engagement: Instagram 357 avg likes

Top Brand Affinities

MOOG
Score: 178.84
Ableton
Score: 78.70
Mixcloud
Score: 62.66
Akai
Score: 39.41
Ampeg
Score: 24.12
Arduino
Score: 17.74
Pro Tools
Score: 14.61
Sennheiser
Score: 14.47
Atmos
Score: 13.70
SoundCloud
Score: 13.10
Hasselblad
Score: 12.77
Tate Modern
Score: 12.47
Brand Category Score
MOOG 178.84
Ableton 78.70
Mixcloud 62.66
Akai 39.41
Ampeg 24.12
Arduino 17.74
Pro Tools 14.61
Sennheiser 14.47
Atmos 13.70
SoundCloud 13.10
Hasselblad 12.77
Tate Modern 12.47
Amazon Music 10.78
Borderlands 10.01
Pacific Northwest Wonderland 8.25
Kodak 7.77
Spotify Music 7.62
Warner Bros 7.19
Beats Electronics 6.80
Kickstarter 6.40
Pioneer 6.30
Fujifilm 5.88
Leica 5.86
Oculus 4.76
Holden 3.96
Paramount Pictures 3.91
Polaroid 3.82
Olympus 3.67
Panasonic 3.26
Matrix 3.10
Showtime 2.76
Intel 2.50
Yamaha 2.40
Pantone Inc 2.30
A Game of Tones 2.25
Philips 2.20
Adobe 2.18
BBC 2.16
Urban Decay Cosmetics 2.04
Tesla Motors 2.04
Airbnb 2.02
Coachella 1.74
Lush 1.71
Nintendo 1.70
Lego 1.70
Sony 1.65
Amazon 1.64
Jaguar 1.56
The North Face 1.49
Pixar 1.43

Official Profiles

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Artist: Loscil

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Concerts

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