Loscil
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
23,832
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:05:42 UTC
Genres
Biography
Growing up in Vancouver and influenced by experimental and electronic music during his studies at Simon Fraser University, Morgan's minimalist dub/techno/ambient-inspired tracks as Loscil have garnered critical acclaim. His debut album, Triple Point, introduced his abstract yet vivid style, and subsequent releases like 2004’s First Narrows, featuring live instrumentation, have showcased his versatility. Over the years, Morgan’s discography has expanded to include collaborations and projects that reflect his innovative approach to sound design and composition, culminating in unique releases like 2021’s Clara and the 2023 collaboration with Lawrence English, Colours of Air, which explore new sonic territories.
Loscil has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, ITALY, UNITED KINGDOM. A heavily male (84%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 2,209 avg views per post, and Instagram keeps engagement compounding. Audience overlap with MOOG, Ableton, Mixcloud signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 23,832 · Engagements 429 · Rate 1.8% Posts 887 · Views 2,209 · Avg Likes 426 · Avg Comments 9 · Avg Views 2,209 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 22% 35-44: 20% 45-64: 14% |
Largest: 25-34 (42%); next: 18-24 (22%) |
| Gender Split |
Female: 16% Male: 84% Non-binary/Other: 0% |
Skews male (84%) |
| Top Countries |
UNITED STATES (30%) ITALY (8%) UNITED KINGDOM (6%) AUSTRALIA (5%) CANADA (5%) |
Top regions: UNITED STATES (30%), ITALY (8%), UNITED KINGDOM (6%) |
| Platform Engagement | Instagram: 357 avg likes/post · Youtube: 2,209 avg views/post | Best reach: Youtube 2,209 avg views; best engagement: Instagram 357 avg likes |
Top Brand Affinities
MOOG
Ableton
Mixcloud
Akai
Ampeg
Arduino
Pro Tools
Sennheiser
Atmos
SoundCloud
Hasselblad
Tate Modern
| Brand | Category | Score |
|---|---|---|
| MOOG | 178.84 | |
| Ableton | 78.70 | |
| Mixcloud | 62.66 | |
| Akai | 39.41 | |
| Ampeg | 24.12 | |
| Arduino | 17.74 | |
| Pro Tools | 14.61 | |
| Sennheiser | 14.47 | |
| Atmos | 13.70 | |
| SoundCloud | 13.10 | |
| Hasselblad | 12.77 | |
| Tate Modern | 12.47 | |
| Amazon Music | 10.78 | |
| Borderlands | 10.01 | |
| Pacific Northwest Wonderland | 8.25 | |
| Kodak | 7.77 | |
| Spotify Music | 7.62 | |
| Warner Bros | 7.19 | |
| Beats Electronics | 6.80 | |
| Kickstarter | 6.40 | |
| Pioneer | 6.30 | |
| Fujifilm | 5.88 | |
| Leica | 5.86 | |
| Oculus | 4.76 | |
| Holden | 3.96 | |
| Paramount Pictures | 3.91 | |
| Polaroid | 3.82 | |
| Olympus | 3.67 | |
| Panasonic | 3.26 | |
| Matrix | 3.10 | |
| Showtime | 2.76 | |
| Intel | 2.50 | |
| Yamaha | 2.40 | |
| Pantone Inc | 2.30 | |
| A Game of Tones | 2.25 | |
| Philips | 2.20 | |
| Adobe | 2.18 | |
| BBC | 2.16 | |
| Urban Decay Cosmetics | 2.04 | |
| Tesla Motors | 2.04 | |
| Airbnb | 2.02 | |
| Coachella | 1.74 | |
| Lush | 1.71 | |
| Nintendo | 1.70 | |
| Lego | 1.70 | |
| Sony | 1.65 | |
| Amazon | 1.64 | |
| Jaguar | 1.56 | |
| The North Face | 1.49 | |
| Pixar | 1.43 |
Official Profiles
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LoginArtist: Loscil
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















