Los Yesterdays

Los Yesterdays — r&b, funk & soul artist from US.

Los Yesterdays, a Chicano soul band from LA, formed through the creative partnership of Gabriel Rowland and Victor Benavides. Inspired by the Chicano soul…

Influence: 52.37% Fanbase: 23.62% Trending: 66.75% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 34.52% • Very Strong

As of 2025-09-09

47,402

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:31:04 UTC

Genres

r&b, funk & soulr&b/soulsouldiesretro soulsoul

Biography

Los Yesterdays, a Chicano soul band from LA, formed through the creative partnership of Gabriel Rowland and Victor Benavides. Inspired by the Chicano soul movement that emerged in the 1950s, Los Yesterdays blend R&B crooning with Mexican balladeering on their debut LP, Frozen In Time, paying homage to legends like Sunny & The Sunliners and the Midniters. Their music captures the essence of old and new Los Angeles, evoking memories of cruising Whittier Boulevard and nostalgic summer nights.

Los Yesterdays' sound, reminiscent of the past yet relevant today, reflects the enduring spirit of LA. Through songs like “Love Is A Game For Fools” and “Nobody’s Clown,” they infuse a Chicano touch into soul music, creating a unique blend that resonates with listeners. Frozen In Time showcases the evolution of Los Yesterdays from their roots in childhood barrios to their current musical journey, embodying the timeless essence of Los Angeles.

Top Brand Affinities

Report Date: 2025-09-09

Los Yesterdays builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, MEXICO, UNITED KINGDOM. With a heavily male (62%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (10,579 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Mixcloud, Tagaz, Suavecito point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Los Yesterdays score 1.19% — Moderate bucket.

Brand: MixcloudBrand: TagazBrand: Suavecito

Followers:47,402

Engagements:563

Rate:1.2%

Posts:228

Avg Likes:563

Avg Comments:7

Avg Views:10,579

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 47,402 · Engagements 563 · Rate 1.2% Posts 228 · Views 10,579 · Avg Likes 563 · Avg Comments 7 · Avg Views 10,579	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 33% 35-44: 14% 13-17: 6%	Largest: 18-24 (41%); next: 25-34 (33%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	UNITED STATES (92%) MEXICO (3%) UNITED KINGDOM (1%) JAPAN (1%) BRAZIL (0%)	Top regions: UNITED STATES (92%), MEXICO (3%), UNITED KINGDOM (1%)
Platform Engagement	Instagram: 337 avg likes/post · Youtube: 10,579 avg views/post	Best reach: Youtube 10,579 avg views; best engagement: Instagram 337 avg likes

Top Brand Affinities

Mixcloud

Score: 34.52

Tagaz

Score: 28.67

Suavecito

Score: 24.68

Live Nation

Score: 21.75

MOOG

Score: 17.19

Buick

Score: 13.99

Paramount Pictures

Score: 10.95

Coachella

Score: 8.39

Los Angeles Lakers

Score: 7.72

Cafecito

Score: 6.07

Jameson

Score: 6.02

Cadillac

Score: 5.71

Brand	Category	Score
Mixcloud		34.52
Tagaz		28.67
Suavecito		24.68
Live Nation		21.75
MOOG		17.19
Buick		13.99
Paramount Pictures		10.95
Coachella		8.39
Los Angeles Lakers		7.72
Cafecito		6.07
Jameson		6.02
Cadillac		5.71
Pioneer		5.47
Bud Light		5.16
Kodak		4.77
Coors		4.76
Harley-Davidson		4.25
Kickstarter		4.22
Spotify Music		4.01
LEGOLAND		3.96
Columbia Pictures		3.95
Chevrolet		3.95
Nickelodeon		3.78
Taco Bell		3.58
Beats Electronics		3.55
GMC		3.44
SoundCloud		3.35
Dr. Martens		3.24
Acura		3.24
Costco		3.24
Hot Wheels		3.21
WWE		3.14
Warner Bros		3.03
Budweiser		3.00
Polaroid		2.91
Barber Shop Connect		2.81
Comedy Central		2.81
NFL		2.68
Hennessy		2.62
Vans		2.49
NBC		2.47
Star Wars		2.33
Benefit Cosmetics		2.28
Pixar		2.27
Fujifilm		2.25
MTV		2.21
Target		2.16
UFC		2.16
Snoopy And The Peanuts Gang		2.14
Hollister Co		2.12