Los Socios del Ritmo

Los Socios del Ritmo — latin artist from MX.

Originating from the city of Campeche, Camp. Mexico on November 12, 1962, the Musical Organization Socios del Ritmo has captivated audiences for 58…

Influence: 62.18% Fanbase: 39.48% Trending: 73.53% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 58.72% • Very Strong

As of 2025-09-08

531,334

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:32:33 UTC

Genres

latinlatintropicalregional mexicancumbia soniderarancheracumbia del surestecumbia

Biography

Originating from the city of Campeche, Camp. Mexico on November 12, 1962, the Musical Organization Socios del Ritmo has captivated audiences for 58 uninterrupted years, with 56 years dedicated to recording and releasing a diverse range of music genres including ballads, cumbia, salsa, rock and roll, instrumental, bossa nova, polkas, and more. Their debut album "Ska" in 1964 paved the way for their extensive discography, culminating in their latest release "Más probados que nunca". Renowned for their unique style, they have influenced numerous groups and served as a training ground for aspiring musicians who have gone on to achieve success. Recognized as a musical institution in Mexico, they were the first Latin American group nominated for the Hollywood Grammy Awards in 1984 with the album "Y ahora ¡Conniff!" (1983), amassing a collection of national and international accolades.

Their recent works, such as "Cu Cu Cu Cumbia" and "La Cumbia Es Lo De Hoy", feature collaborations with esteemed artists, showcasing their enduring appeal and relevance in the contemporary music scene. With a rich legacy spanning over five decades, Socios del Ritmo continue to captivate listeners with their innovative approach to blending various musical styles and genres, solidifying their status as pioneers in the Mexican music industry and beyond.

Top Brand Affinities

Report Date: 2025-09-08

Los Socios del Ritmo commands interest from 25-34 & 18-24 audiences in MEXICO, UNITED STATES, ARGENTINA. With a heavily male (64%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (3,124 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Univision, Aeromexico, Cafecito points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Los Socios del Ritmo score 0.04% — Low bucket.

Brand: UnivisionBrand: AeromexicoBrand: Cafecito

Followers:531,334

Engagements:211

Rate:0.0%

Posts:4,009

Avg Likes:208

Avg Comments:5

Avg Views:3,124

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 531,334 · Engagements 211 · Rate 0.0% Posts 4,009 · Views 3,124 · Avg Likes 208 · Avg Comments 5 · Avg Views 3,124	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 36% 18-24: 36% 35-44: 17% 45-64: 9%	Largest: 25-34 (36%); next: 18-24 (36%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	MEXICO (63%) UNITED STATES (17%) ARGENTINA (3%) ECUADOR (2%) GUATEMALA (2%)	Top regions: MEXICO (63%), UNITED STATES (17%), ARGENTINA (3%)
Platform Engagement	Instagram: 110 avg likes/post · Youtube: 3,124 avg views/post	Best reach: Youtube 3,124 avg views; best engagement: Instagram 110 avg likes

Top Brand Affinities

Univision

Score: 58.72

Aeromexico

Score: 36.85

Cafecito

Score: 13.63

Amazon Music

Score: 13.22

Suavecito

Score: 10.49

Diablo

Score: 8.89

Pro Tools

Score: 8.38

Movistar

Score: 8.01

Spotify Music

Score: 5.22

VidaSana

Score: 4.45

Pepsi

Score: 3.77

Nickelodeon

Score: 2.91

Brand	Category	Score
Univision		58.72
Aeromexico		36.85
Cafecito		13.63
Amazon Music		13.22
Suavecito		10.49
Diablo		8.89
Pro Tools		8.38
Movistar		8.01
Spotify Music		5.22
VidaSana		4.45
Pepsi		3.77
Nickelodeon		2.91
Herbalife		2.79
musical.ly		2.73
Hot Wheels		2.56
Paramount Pictures		2.35
NFL		2.21
shein		2.14
Jaguar		2.08
Pixar		2.01
Ford		1.97
Versace		1.94
Lamborghini		1.93
SheInside		1.89
Transformers		1.82
Pandora		1.80
Bershka		1.80
Heineken		1.77
Chrysler		1.77
Yamaha		1.68
Sony		1.62
Huawei		1.61
Coachella		1.56
Beats Electronics		1.56
Guess		1.43
Harley-Davidson		1.40
UFC		1.39
Bellagio		1.38
Calvin Klein		1.38
Warner Bros		1.37
Chipotle Mexican Grill		1.37
Volkswagen		1.31
FIFA		1.30
Dodge		1.30
Ferrero		1.26
Walmart		1.25
Marvel		1.24
Microsoft		1.24
Los Angeles Lakers		1.24
Coca-Cola		1.22