Los Rieleros del Norte Brand Affinity ranks highest Univision at 49.29% . Very Strong. Score DMDB 61.96% | Fanbase 46.34%

Los Rieleros del Norte — latin artist from US.

Los Rieleros del Norte, a traditional Mexican music band formed in 1979 in Pecos, Texas, specialize in norteño music, also known as conjunto or Tex-Mex. The…

Los Rieleros del Norte

Recognizable

Country: US | Artist ID: 11e81bc6-a065-9a48-9fac-a0369fe50396

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Genres

latincorridonortenoregional mexicanrancheralatininstrumentalnorteno-sax

Influential: 61.96% Fanbase: 46.34% Trending: 69.76%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 49.29% • Very Strong

As of 2025-09-09

805,939

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.96% | Fanbase 46.34% | Trending 69.76% | CAREER STAGE: MAINSTREAM

Biography

Los Rieleros del Norte, a traditional Mexican music band formed in 1979 in Pecos, Texas, specialize in norteño music, also known as conjunto or Tex-Mex. The band has built a substantial following in Mexico and the southwestern United States, known for their expertly performed norteño/conjunto music.

Los Rieleros del Norte have released numerous albums since their debut in 1980, with hits like "Amor Prohibido" and "Te Quiero Mucho" achieving success on both Mexican and Billboard charts. The band's lineup has included members such as founder Manolo Morales, Daniel Esquivel, Alfredo Esquivel, Javier Rivera, and Pemo Gonzales, consistently delivering a polished Tex-Mex sound that has earned them critical acclaim and commercial success.

Report Date: 2025-09-09

Los Rieleros del Norte resonates most with 18-24 & 25-34 audiences and shows durable presence in MEXICO, UNITED STATES, CHILE. With a heavily male (63%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (7,972 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Univision, Ariat, Charlotte Russe makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Los Rieleros del Norte score 0.11% — Low bucket.

Brand: UnivisionBrand: AriatBrand: Charlotte Russe

Followers:805,939

Engagements:922

Rate:0.1%

Posts:322

Avg Likes:914

Avg Comments:15

Avg Views:7,972

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 805,939 · Engagements 922 · Rate 0.1% Posts 322 · Views 7,972 · Avg Likes 914 · Avg Comments 15 · Avg Views 7,972	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 35% 35-44: 13% 45-64: 5%	Largest: 18-24 (43%); next: 25-34 (35%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	MEXICO (55%) UNITED STATES (38%) CHILE (1%) COLOMBIA (1%) EL SALVADOR (1%)	Top regions: MEXICO (55%), UNITED STATES (38%), CHILE (1%)
Platform Engagement	Instagram: 717 avg likes/post · Youtube: 7,972 avg views/post	Best reach: Youtube 7,972 avg views; best engagement: Instagram 717 avg likes

Top Brand Affinities

Univision

Score: 49.29

Ariat

Score: 39.71

Charlotte Russe

Score: 22.70

RAM Trucks

Score: 19.14

Houston Livestock Show and Rodeo

Score: 17.63

Wingstop

Score: 16.12

Amazon Music

Score: 12.99

BOXYCHARM

Score: 11.98

Olive Garden

Score: 11.31

Bud Light

Score: 9.42

GMC

Score: 8.47

Benihana

Score: 8.43

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Top Brand Affinities

Brand	Category	Score
Univision		49.29
Ariat		39.71
Charlotte Russe		22.70
RAM Trucks		19.14
Houston Livestock Show and Rodeo		17.63
Wingstop		16.12
Amazon Music		12.99
BOXYCHARM		11.98
Olive Garden		11.31
Bud Light		9.42
GMC		8.47
Benihana		8.43
American Eagle		6.64
Tory Burch		6.26
Milani Cosmetics		5.96
Suavecito		5.88
BH Cosmetics		5.43
Champion		5.27
Coors		5.07
Power Rangers		4.50
FashionNova		4.39
Cafecito		4.35
Steve Madden		4.33
Verizon		4.10
Smashbox		4.02
Chevrolet		4.01
Target		3.61
shein		3.46
Under Armour		3.45
OLD NAVY		3.37
Bellagio		3.24
Dodge		3.17
Benefit Cosmetics		3.15
Walmart		3.12
Tarte Cosmetics		3.03
Spotify Music		3.00
Kylie Cosmetics		2.91
Paramount Pictures		2.88
Barber Shop Connect		2.85
SheInside		2.83
NYX Cosmetics		2.83
Babybump		2.72
Anastasia Beverly Hills		2.67
Revlon		2.66
Pandora		2.60
Ford		2.56
Los Angeles Lakers		2.50
Jeep		2.40
Carhartt		2.35
Forever 21		2.28