Los Parras Brand Affinity ranks highest VIKTOR&ROLF at 34.95% . Very Strong. Score DMDB 63.80% | Fanbase 43.05%

Los Parras — others artist from US.

LOS PARRAS, a group with both Sinaloan and American roots, have gained popularity across generations with their unique and original music. Since signing with…

Los Parras

Recognizable

Country: US | Gender: male | Artist ID: 11e83fe4-4fcf-ae74-b22d-aa1c026db3d8

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Genres

otherscorridos tumbadoslatinnuevo regional mexicanocorridoregional mexicanregional mexican musicinstrumentalsierreno

Influential: 63.80% Fanbase: 43.05% Trending: 74.17%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

VIKTOR&ROLF • 34.95% • Very Strong

As of 2025-09-09

6,247,152

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.80% | Fanbase 43.05% | Trending 74.17% | CAREER STAGE: MAINSTREAM

Biography

LOS PARRAS, a group with both Sinaloan and American roots, have gained popularity across generations with their unique and original music. Since signing with LA R RECORDS, they have achieved success, with their videos garnering over 100 million views on YouTube and millions of streams on digital platforms. Their debut single "Jugando a la Baraja" reached the Billboard Top 20.

Their first album ‪11:11‬ debuted at #1 on the iTunes Regional Mexican chart, with the track "PRENDAN LA LUMBRE" reaching the Top 20 most-played songs on radio. The current single "YA TE SUPERE" has surpassed 55 million views on YouTube and is trending in the top 100 most-viewed videos in Mexico, as well as being one of the most popular songs on the platform.

Report Date: 2025-09-09

Los Parras resonates with 18-24 & 25-34 audiences and sustains presence in MEXICO, UNITED STATES, HONDURAS. The demographic is heavily female (60%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 3,000,000 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with VIKTOR&ROLF, Gerard Cosmetics, Univision maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Los Parras score 9.81% — Very Strong bucket.

Brand: VIKTOR&ROLFBrand: Gerard CosmeticsBrand: Univision

Followers:6,247,152

Engagements:613,032

Rate:9.8%

Posts:3,057

Avg Likes:586,148

Avg Comments:4,713

Avg Views:4,275,798

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,247,152 · Engagements 613,032 · Rate 9.8% Posts 3,057 · Views 4,275,798 · Avg Likes 586,148 · Avg Comments 4,713 · Avg Views 4,275,798	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 24% 13-17: 8% 35-44: 4%	Largest: 18-24 (63%); next: 25-34 (24%)
Gender Split	Female: 60% Male: 40% Non-binary/Other: 0%	Skews female (60%)
Top Countries	MEXICO (56%) UNITED STATES (27%) HONDURAS (2%) EL SALVADOR (2%) COLOMBIA (2%)	Top regions: MEXICO (56%), UNITED STATES (27%), HONDURAS (2%)
Platform Engagement	Instagram: 170,080 avg likes/post · Tiktok: 3,000,000 avg views/post · Youtube: 1,275,798 avg views/post	Best reach: Tiktok 3,000,000 avg views; best engagement: Tiktok 386,650 avg likes

Top Brand Affinities

VIKTOR&ROLF

Score: 34.95

Gerard Cosmetics

Score: 28.95

Univision

Score: 28.47

Ross Dress For Less

Score: 25.34

Kurt Geiger

Score: 24.34

Kohl's

Score: 23.44

Jovani

Score: 22.38

Ariat

Score: 20.82

7UP

Score: 19.81

BOXYCHARM

Score: 17.05

RAM Trucks

Score: 16.79

Tatcha

Score: 16.34

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Top Brand Affinities

Brand	Category	Score
VIKTOR&ROLF		34.95
Gerard Cosmetics		28.95
Univision		28.47
Ross Dress For Less		25.34
Kurt Geiger		24.34
Kohl's		23.44
Jovani		22.38
Ariat		20.82
7UP		19.81
BOXYCHARM		17.05
RAM Trucks		16.79
Tatcha		16.34
Alcott		15.69
Red Lobster		15.28
Tory Burch		12.81
TOUS		12.31
Wingstop		11.81
Houston Livestock Show and Rodeo		11.71
Alphalete		11.70
Amazon Music		10.79
Banana Republic		10.43
Dove		10.09
Lowe's		8.92
Steve Madden		8.86
Brandy Melville		8.66
Benihana		8.63
Mesoderm		8.57
FashionNova		8.00
Delicius		7.88
Milani Cosmetics		7.55
Babybump		7.47
Foot Locker		7.17
Cinnabon		6.80
Swatch		6.64
Suavecito		6.51
BH Cosmetics		6.30
Daewoo		6.25
shein		6.17
Maison Margiela		6.13
Bose		6.07
MISSGUIDED		6.02
GMC		5.92
ULTA Beauty		5.76
Walgreens		5.33
SheInside		4.69
KIA		4.67
The Home Depot		4.65
Too Faced Cosmetics		4.64
Patek Philippe		4.59
American Eagle		4.52