Los Palmeras Brand Affinity ranks highest Alpargatas at 16.57% . Very Strong. Score DMDB 56.55% | Fanbase 46.36%

Los Palmeras — pop artist from AR.

Los Palmeras are known for their representation of cumbia santafesina, a variant of cumbia originating from the province of Santa Fe. Since 2014, the band…

Los Palmeras

Established

Country: AR | Gender: male | Artist ID: 11e81bc3-7f60-4b52-837c-a0369fe50396

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Genres

popcumbia popasian poplatinlatincumbia villeracumbia santafesinacumbia

Influential: 56.55% Fanbase: 46.36% Trending: 61.65%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Alpargatas • 16.57% • Very Strong

As of 2025-09-09

1,179,810

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 56.55% | Fanbase 46.36% | Trending 61.65% | CAREER STAGE: MID_LEVEL

Biography

Los Palmeras are known for their representation of cumbia santafesina, a variant of cumbia originating from the province of Santa Fe. Since 2014, the band consists of Rubén Deicas (vocals), Marcos Camino (accordion, backing vocals, and group leader), Jorge Omar Grenón (keyboards and guitar), Gustavo Martínez (congas and backing vocals), Darien Grenon (timbales and percussion), and Silvio Medina (bass and backing vocals). They have released 45 albums and in 2017, recorded a compilation album with the Santa Fe Symphony Orchestra featuring twenty of their most well-known songs.

Report Date: 2025-09-09

Los Palmeras resonates most with 18-24 & 25-34 audiences and shows durable presence in ARGENTINA, URUGUAY, BRAZIL. With a heavily male (61%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (5,631 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Alpargatas, Campari, Movistar makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Los Palmeras score 0.18% — Low bucket.

Brand: AlpargatasBrand: CampariBrand: Movistar

Followers:1,179,810

Engagements:2,090

Rate:0.2%

Posts:1,362

Avg Likes:2,079

Avg Comments:10

Avg Views:5,631

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,179,810 · Engagements 2,090 · Rate 0.2% Posts 1,362 · Views 5,631 · Avg Likes 2,079 · Avg Comments 10 · Avg Views 5,631	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 36% 25-34: 33% 35-44: 16% 45-64: 11%	Largest: 18-24 (36%); next: 25-34 (33%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	ARGENTINA (81%) URUGUAY (5%) BRAZIL (2%) MEXICO (2%) CHILE (2%)	Top regions: ARGENTINA (81%), URUGUAY (5%), BRAZIL (2%)
Platform Engagement	Instagram: 1,830 avg likes/post · Youtube: 5,631 avg views/post	Best reach: Youtube 5,631 avg views; best engagement: Instagram 1,830 avg likes

Top Brand Affinities

Alpargatas

Score: 16.57

Campari

Score: 11.72

Movistar

Score: 10.09

Cafecito

Score: 8.94

Suavecito

Score: 8.18

Stella Artois

Score: 6.88

Pioneer

Score: 6.48

Daewoo

Score: 6.36

Lollapalooza

Score: 4.54

VidaSana

Score: 4.48

Smirnoff

Score: 4.43

Pringles

Score: 3.41

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Top Brand Affinities

Brand	Category	Score
Alpargatas		16.57
Campari		11.72
Movistar		10.09
Cafecito		8.94
Suavecito		8.18
Stella Artois		6.88
Pioneer		6.48
Daewoo		6.36
Lollapalooza		4.54
VidaSana		4.48
Smirnoff		4.43
Pringles		3.41
Fiat		3.28
Valentino		3.01
Peugeot		2.99
Renault		2.72
Spotify Music		2.57
Ferrero		2.30
Chevrolet		2.12
Heineken		1.94
Lamborghini		1.69
Yamaha		1.61
musical.ly		1.45
Honda		1.39
Netflix		1.31
CBS Television Studios		1.23
Ford		1.18
CBS		1.09
FIFA		1.08
Pepsi		1.03
Puma		0.99
Coca-Cola		0.93
GoPro		0.93
Volkswagen		0.90
Nikon		0.89
Marvel		0.82
Adobe		0.81
Sony		0.78
Universal		0.76
Pandora		0.74
Red Bull		0.74
DC Entertainment		0.70
Toyota		0.64
Lego		0.63
Walmart		0.57
Mercedes-Benz		0.57
PlayStation		0.56
Walt Disney		0.54
Suzuki		0.52
Samsung Group		0.50