Los Mier

Los Mier — latin artist from MX.

Los Mier, known as "The Princes of Chicano music," are a legendary band from Nuevo Leon that helped pioneer the grupero movement in the 1990s with their mix of…

Influence: 57.93% Fanbase: 36.77% Trending: 68.51% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 29.76% • Very Strong

As of 2025-09-09

191,510

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:06:47 UTC

Genres

latintropicalregional mexicancumbia sonideragruperagruperas inmortalesregional mexican music

Biography

Los Mier, known as "The Princes of Chicano music," are a legendary band from Nuevo Leon that helped pioneer the grupero movement in the 1990s with their mix of norteño, cumbia, and ranchera music. Formed by four brothers and two cousins in the early '80s, they gained popularity in Mexico and the Americas as traditionalists.

Throughout the '90s, Los Mier continued to record hit albums, tour extensively, and expand their influence in South America. Despite a brief hiatus from the studio, they made a successful comeback in the early 2000s with new recordings and chart-topping singles. The band faced tragedy in 2013 with the loss of their youngest member to cancer, but they persevered as a quintet and continued to perform, maintaining a loyal fan base and releasing new music.

Top Brand Affinities

Report Date: 2025-09-09

Los Mier keeps 25-34 & 18-24 audiences engaged throughout MEXICO, UNITED STATES, PARAGUAY. The composition is heavily male (72%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 1,881 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Univision, Wingstop, Amazon Music supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Los Mier score 0.13% — Low bucket.

Brand: UnivisionBrand: WingstopBrand: Amazon Music

Followers:191,510

Engagements:254

Rate:0.1%

Posts:973

Avg Likes:251

Avg Comments:8

Avg Views:1,881

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 191,510 · Engagements 254 · Rate 0.1% Posts 973 · Views 1,881 · Avg Likes 251 · Avg Comments 8 · Avg Views 1,881	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 18-24: 34% 35-44: 19% 45-64: 5%	Largest: 25-34 (39%); next: 18-24 (34%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	MEXICO (56%) UNITED STATES (16%) PARAGUAY (11%) ARGENTINA (5%) ECUADOR (3%)	Top regions: MEXICO (56%), UNITED STATES (16%), PARAGUAY (11%)
Platform Engagement	Instagram: 175 avg likes/post · Youtube: 1,881 avg views/post	Best reach: Youtube 1,881 avg views; best engagement: Instagram 175 avg likes

Top Brand Affinities

Univision

Score: 29.76

Wingstop

Score: 18.21

Amazon Music

Score: 14.84

Tagaz

Score: 13.89

Houston Livestock Show and Rodeo

Score: 10.34

Pioneer

Score: 7.91

Cafecito

Score: 7.14

Bud Light

Score: 5.66

Suavecito

Score: 5.62

Iberostar Hotels & Resorts

Score: 4.36

Movistar

Score: 4.02

Verizon

Score: 3.88

Brand	Category	Score
Univision		29.76
Wingstop		18.21
Amazon Music		14.84
Tagaz		13.89
Houston Livestock Show and Rodeo		10.34
Pioneer		7.91
Cafecito		7.14
Bud Light		5.66
Suavecito		5.62
Iberostar Hotels & Resorts		4.36
Movistar		4.02
Verizon		3.88
Motorola		3.57
VidaSana		3.11
Spotify Music		2.96
Uber		2.85
Ford		2.61
Pepsi		2.10
Tomorrowland		1.88
Yamaha		1.87
Warner Bros		1.77
Pixar		1.73
Huawei		1.67
Chevrolet		1.66
Red Bull		1.63
Coachella		1.63
Mitsubishi		1.60
Toyota		1.55
shein		1.54
Costco		1.51
NFL		1.51
Pandora		1.47
Heineken		1.45
Bershka		1.43
Nissan		1.42
Herbalife		1.41
Cadillac		1.38
Bellagio		1.37
Chipotle Mexican Grill		1.36
Dodge		1.35
Coca-Cola		1.30
WWE		1.27
SheInside		1.21
Lexus		1.15
Tesla Motors		1.15
Los Angeles Lakers		1.13
Walmart		1.13
FIFA		1.12
Mazda		1.03
Pokemon Go		1.02