Los Master Plus

Los Master Plus — pop artist from MX.

Master Plus released their fifth studio album "Va en Serio" on May 24, 2024, showcasing a new phase with an exciting exploration of various regional Mexican…

Influence: 49.23% Fanbase: 20.03% Trending: 63.83% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Jose Cuervo • 16.80% • Very Strong

As of 2025-09-08

151,654

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:39:26 UTC

Genres

popmexican indieasian poprocklatin rockrock en espanolmexican rockalternativelatin alternativetropical alternativohip-hop & rapmexican hip hoplatinlatinnu-cumbiacumbia

Biography

Master Plus released their fifth studio album "Va en Serio" on May 24, 2024, showcasing a new phase with an exciting exploration of various regional Mexican genres such as banda, corridos, and sierreño. Produced by the talented duo and producers from Grupo Firme, Ramón Ontiveros and Ricardo Pinzón, the album marks a new chapter for the band.

Originating from Guadalajara, Jalisco in 2010, Master Plus aims to evolve Mexican popular rhythms by blending regional genres with modern world music elements. The group quickly gained popularity online through viral videos, establishing themselves as icons in their genre. They have performed in over 28 cities across Mexico, as well as in major U.S. cities such as Los Angeles, Houston, and New York, and have also made appearances in countries like France, Colombia, and the Dominican Republic, in addition to participating in renowned international festivals like SXSW and Pa'l Norte.

Top Brand Affinities

Report Date: 2025-09-08

Los Master Plus builds repeat engagement among 18-24 & 25-34 audiences throughout MEXICO, UNITED STATES, GUATEMALA. With a heavily male (69%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (3,931 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Jose Cuervo, Suavecito, Diablo point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Los Master Plus score 0.38% — Low bucket.

Brand: Jose CuervoBrand: SuavecitoBrand: Diablo

Followers:151,654

Engagements:575

Rate:0.4%

Posts:900

Avg Likes:551

Avg Comments:27

Avg Views:4,653

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 151,654 · Engagements 575 · Rate 0.4% Posts 900 · Views 4,653 · Avg Likes 551 · Avg Comments 27 · Avg Views 4,653	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 37% 35-44: 6% 13-17: 5%	Largest: 18-24 (52%); next: 25-34 (37%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	MEXICO (85%) UNITED STATES (8%) GUATEMALA (3%) BRAZIL (2%) COLOMBIA (1%)	Top regions: MEXICO (85%), UNITED STATES (8%), GUATEMALA (3%)
Platform Engagement	Instagram: 376 avg likes/post · Tiktok: 3,931 avg views/post · Youtube: 722 avg views/post	Best reach: Tiktok 3,931 avg views; best engagement: Instagram 376 avg likes

Top Brand Affinities

Jose Cuervo

Score: 16.80

Suavecito

Score: 10.49

Diablo

Score: 8.76

Cafecito

Score: 8.37

Pro Tools

Score: 8.15

Pioneer

Score: 7.70

PLAYMOBIL

Score: 6.56

Ableton

Score: 4.83

Pepsi

Score: 4.72

Bacardi

Score: 4.05

Mitsubishi

Score: 3.80

Coachella

Score: 3.65

Brand	Category	Score
Jose Cuervo		16.80
Suavecito		10.49
Diablo		8.76
Cafecito		8.37
Pro Tools		8.15
Pioneer		7.70
PLAYMOBIL		6.56
Ableton		4.83
Pepsi		4.72
Bacardi		4.05
Mitsubishi		3.80
Coachella		3.65
Star Wars		3.02
Columbia Pictures		2.95
Vans		2.89
Spotify Music		2.88
Hot Wheels		2.86
NFL		2.81
Nickelodeon		2.66
Dr. Martens		2.64
Prismacolor		2.60
Heineken		2.33
Lollapalooza		2.28
Costco		2.16
Lego		2.15
DC Entertainment		2.09
Tomorrowland		2.04
Timberland		2.00
Jack Daniels		1.98
Harley-Davidson		1.90
Snoopy And The Peanuts Gang		1.89
Nintendo		1.89
GoPro		1.87
Los Angeles Lakers		1.80
Jaguar		1.78
Subaru		1.74
Pokemon Go		1.73
Bellagio		1.72
Chipotle Mexican Grill		1.71
Red Bull		1.70
Paramount Pictures		1.64
Cadillac		1.63
Adobe		1.60
Coca-Cola		1.59
Canon		1.58
Converse		1.56
Pizza Lover		1.54
Pixar		1.53
Forever 21		1.49
Levi's		1.43