Los Lobos
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
218,795
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 18:16:13 UTC
Genres
Biography
Throughout their career, Los Lobos released albums that showcased their musical versatility, from Mexican folk to experimental rock. Their critically acclaimed 1992 album, "Kiko," was hailed as a masterpiece, while subsequent releases like "The Neighborhood" and "Good Morning Aztlan" demonstrated their continued innovation and creativity. Collaborations with artists such as Mavis Staples, Elvis Costello, and Ruben Blades further solidified their reputation as one of America's most influential bands.
Los Lobos cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, BRAZIL, MEXICO. A heavily male (71%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 12,200 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Ampeg, Live Nation, MOOG, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 218,795 · Engagements 1,213 · Rate 0.6% Posts 1,232 · Views 21,007 · Avg Likes 1,176 · Avg Comments 29 · Avg Views 21,007 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 31% 18-24: 28% 35-44: 21% 45-64: 16% |
Largest: 25-34 (31%); next: 18-24 (28%) |
| Gender Split |
Female: 29% Male: 71% Non-binary/Other: 0% |
Skews male (71%) |
| Top Countries |
UNITED STATES (35%) BRAZIL (12%) MEXICO (12%) NIGERIA (12%) UNITED KINGDOM (4%) |
Top regions: UNITED STATES (35%), BRAZIL (12%), MEXICO (12%) |
| Platform Engagement | Instagram: 797 avg likes/post · Tiktok: 12,200 avg views/post · Youtube: 8,807 avg views/post | Best reach: Tiktok 12,200 avg views; best engagement: Instagram 797 avg likes |
Top Brand Affinities
Ampeg
Live Nation
MOOG
Akg
Amazon Music
Pro Tools
Paramount Pictures
Suavecito
Bonneville
Nixon
Coors
Spotify Music
| Brand | Category | Score |
|---|---|---|
| Ampeg | 55.83 | |
| Live Nation | 25.54 | |
| MOOG | 17.08 | |
| Akg | 15.06 | |
| Amazon Music | 13.07 | |
| Pro Tools | 11.14 | |
| Paramount Pictures | 9.20 | |
| Suavecito | 9.07 | |
| Bonneville | 7.86 | |
| Nixon | 7.66 | |
| Coors | 7.10 | |
| Spotify Music | 6.44 | |
| Cadillac | 6.04 | |
| iHeartRadio Music Awards | 5.13 | |
| Coachella | 4.99 | |
| NBC | 4.78 | |
| Pilsner Urquell | 4.73 | |
| MTV | 4.49 | |
| FedEx | 4.44 | |
| NHL | 4.41 | |
| Columbia Pictures | 4.31 | |
| Margaritaville | 4.16 | |
| Cafecito | 4.08 | |
| Los Angeles Lakers | 4.06 | |
| Lollapalooza | 4.03 | |
| Emporium | 3.85 | |
| Kickstarter | 3.84 | |
| Hurley | 3.77 | |
| Budweiser | 3.71 | |
| Heinz | 3.63 | |
| Guinness | 3.60 | |
| Costco | 3.56 | |
| Verizon | 3.55 | |
| Warner Bros | 3.46 | |
| Pixar | 3.38 | |
| Leica | 3.01 | |
| WWE | 2.85 | |
| Hot Wheels | 2.80 | |
| Snoopy And The Peanuts Gang | 2.74 | |
| Harley-Davidson | 2.70 | |
| NFL | 2.62 | |
| Prismacolor | 2.53 | |
| Martini | 2.53 | |
| Showtime | 2.43 | |
| Chrysler | 2.42 | |
| Star Wars | 2.42 | |
| Nickelodeon | 2.37 | |
| Philips | 2.25 | |
| Target | 2.15 | |
| Walmart | 2.14 |
Official Profiles
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LoginArtist: Los Lobos
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:00 UTC | Los Lobos, Rick Holmstrom | THE COACH HOUSE | San Juan Capistrano, United States | |
| 2025-12-08 03:00 UTC | Los Lobos | Coach House Concert Hall | San Juan Capistrano, United States | |
| 2026-01-01 04:00 UTC | Qiensave | Rio Theatre | Santa Cruz, United States | |
| 2026-01-11 02:00 UTC | Los Lobos | Ponte Vedra Concert Hall | Ponte Vedra Beach, United States | |
| 2026-01-12 03:30 UTC | Los Lobos | Rose & Alfred Miniaci Performing Arts Center | Fort Lauderdale, United States | |
| 2026-01-14 02:00 UTC | Los Lobos | Key West Theater | Key West, United States | |
| 2026-01-30 03:00 UTC | Los Lobos | Stone Mountain Arts Center | Brownfield, United States | |
| 2026-01-31 03:00 UTC | Los Lobos | Colonial Theatre | Bethlehem, United States | |
| 2026-02-01 04:00 UTC | Los Lobos | Mohegan Sun Arena | Uncasville, United States | |
| 2026-02-02 03:00 UTC | Los Lobos | Universal Preservation Hall | City of Saratoga Springs, United States | |
| 2026-02-04 08:00 UTC | Rockin' Race Jamboree 2026 | Torremolinos Playa | Málaga, Spain | — |
| 2026-02-05 03:00 UTC | Rockin Race Jamboree 2026 | Auditorium Torremolinos | Torremolinos, Spain | — |
| 2026-02-06 03:00 UTC | Los Lobos | Sala Apolo | Barcelona, Spain | |
| 2026-02-07 03:00 UTC | Los Lobos | Wagon | Madrid, Spain | |
| 2026-02-12 05:00 UTC | Los Lobos | Teatro Superga | Nichelino, Italy | |
| 2026-02-13 03:00 UTC | Los Lobos | Palasport A. Ciarapica | san severino marche, Italy | |
| 2026-02-13 05:00 UTC | Los Lobos | Palasport San Bernardino | Chiari, Italy | |
| 2026-02-14 03:00 UTC | Los Lobos | ADMR Headquarters | Chiari, Italy | |
| 2026-02-14 05:00 UTC | Los Lobos | Circolo Admr Chiari | Chiari, Italy | |
| 2026-02-15 05:00 UTC | Los Lobos | Sala Sinopoli, Auditorium Parco della Musica | Rome, Italy | |
| 2026-02-16 04:00 UTC | Roma Jazz Festival 2026 | Auditorium Parco della Musica | Rome, Italy | ticketmaster-italy.46uy.net awin1.com ticketone.it santacecilia.it awin1.com awin1.com awin1.com awin1.com awin1.com awin1.com awin1.com awin1.com awin1.com awin1.com awin1.com awin1.com awin1.com awin1.com awin1.com awin1.com awin1.com awin1.com awin1.com awin1.com awin1.com awin1.com awin1.com awin1.com awin1.com awin1.com awin1.com awin1.com awin1.com awin1.com awin1.com awin1.com awin1.com awin1.com |
| 2026-04-10 23:30 UTC | Tampa Bay Blues Festival 2026 | Vinoy Park | Saint Petersburg, United States | — |
| 2026-04-12 03:00 UTC | Los Lobos | Seminole Casino Hotel Immokalee | Immokalee, United States |
