Los Kjarkas

Los Kjarkas — latin artist from BO.

Los Kjarkas is a renowned Bolivian band hailing from the Capinota province in Cochabamba, known for playing various Andean folk music styles such as Saya,…

Influence: 53.90% Fanbase: 34.77% Trending: 63.46% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Akg • 14.59% • Very Strong

As of 2025-09-08

398,938

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:32:48 UTC

Genres

latinlatinmusica andinaother latin musicinstrumentalcharangofolk & traditionalfolklore boliviano

Biography

Los Kjarkas is a renowned Bolivian band hailing from the Capinota province in Cochabamba, known for playing various Andean folk music styles such as Saya, tuntuna, huayno, and carnavales. The band primarily utilizes instruments like the charango, quena, zampona, ronroco, guitar, and bombo, with Gonzalo Hermosa González serving as the leader, singer, guitarist, and songwriter. Originally founded by González along with his brothers and other members, the band has undergone lineup changes over the years, with notable additions like Makoto Shishido from Japan. In 2010, former band member Edwin Castellanos assumed the role of mayor in Cochabamba.

Under the direction of Gonzalo Hermosa González, Los Kjarkas has become a prominent figure in Bolivian music history, blending traditional Andean sounds with contemporary influences. Despite facing challenges such as the loss of founding members and health issues within the band, the group continues to captivate audiences with their unique musical style. Their legacy is further solidified by their global reach, as seen through the incorporation of international members like Makoto Shishido and the diverse fan base they have garnered over the years.

Top Brand Affinities

Report Date: 2025-09-08

Los Kjarkas builds repeat engagement among 18-24 & 25-34 audiences throughout PERU, BOLIVIA, ECUADOR. With a heavily male (66%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (120,050 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Akg, Movistar, LATAM point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Los Kjarkas score 1.30% — Moderate bucket.

Brand: AkgBrand: MovistarBrand: LATAM

Followers:398,938

Engagements:5,188

Rate:1.3%

Posts:779

Avg Likes:4,803

Avg Comments:157

Avg Views:120,313

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 398,938 · Engagements 5,188 · Rate 1.3% Posts 779 · Views 120,313 · Avg Likes 4,803 · Avg Comments 157 · Avg Views 120,313	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 35% 35-44: 13% 45-64: 6%	Largest: 18-24 (43%); next: 25-34 (35%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	PERU (25%) BOLIVIA (20%) ECUADOR (20%) ARGENTINA (7%) COLOMBIA (7%)	Top regions: PERU (25%), BOLIVIA (20%), ECUADOR (20%)
Platform Engagement	Instagram: 1,033 avg likes/post · Tiktok: 120,050 avg views/post · Youtube: 263 avg views/post	Best reach: Tiktok 120,050 avg views; best engagement: Tiktok 3,765 avg likes

Top Brand Affinities

Akg

Score: 14.59

Movistar

Score: 13.27

LATAM

Score: 12.00

Pro Tools

Score: 11.88

Pagani

Score: 9.54

Delicius

Score: 9.23

Sennheiser

Score: 8.66

Daewoo

Score: 7.50

Amazon Music

Score: 7.42

Cafecito

Score: 6.69

Diablo

Score: 6.54

VidaSana

Score: 5.81

Brand	Category	Score
Akg		14.59
Movistar		13.27
LATAM		12.00
Pro Tools		11.88
Pagani		9.54
Delicius		9.23
Sennheiser		8.66
Daewoo		7.50
Amazon Music		7.42
Cafecito		6.69
Diablo		6.54
VidaSana		5.81
Skoda		3.88
musical.ly		2.82
Spotify Music		2.78
Herbalife		1.93
Renault		1.17
Yamaha		1.13
Oakley		1.09
GoPro		1.07
Nikon		1.05
UFC		1.00
Red Bull		0.96
Lamborghini		0.95
Pandora		0.93
Travelgram		0.92
Canon		0.92
Marvel		0.92
Beats Electronics		0.89
Coca-Cola		0.84
Toyota		0.80
Vogue		0.79
Adobe		0.77
Puma		0.76
Sony		0.73
Amazon		0.68
Honda		0.67
DC Entertainment		0.67
National Geographic		0.67
HBO		0.63
MAC Cosmetics		0.62
Samsung Group		0.61
PlayStation		0.61
Marvel Entertainment		0.57
Google		0.56
Netflix		0.54
Prada		0.51
Walt Disney		0.49
Converse		0.48
WWE		0.48