Los Diablitos

Los Diablitos — pop artist from CO.

Los Diablitos is a Colombian vallenato group formed in 1974. The band gained popularity for their romantic lyrics and traditional vallenato sound. They have…

Influence: 60.00% Fanbase: 48.82% Trending: 65.59% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Alcatel • 22.32% • Very Strong

As of 2025-09-09

462,562

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:09:43 UTC

Genres

popmusica popular colombianaasian poplatinlatintropicalvallenatocumbia

Biography

Los Diablitos is a Colombian vallenato group formed in 1974. The band gained popularity for their romantic lyrics and traditional vallenato sound. They have released numerous albums and achieved success both in Colombia and internationally. Los Diablitos have become known for their contributions to the vallenato genre and have maintained a dedicated fan base over the years.

Top Brand Affinities

Report Date: 2025-09-09

Los Diablitos speaks to 18-24 & 25-34 audiences with measurable traction in COLOMBIA, ECUADOR, VENEZUELA. Composition is heavily male (64%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (3,763 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Alcatel, Movistar, Alpargatas, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Los Diablitos score 0.07% — Low bucket.

Brand: AlcatelBrand: MovistarBrand: Alpargatas

Followers:462,562

Engagements:307

Rate:0.1%

Posts:1,170

Avg Likes:307

Avg Comments:16

Avg Views:3,763

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 462,562 · Engagements 307 · Rate 0.1% Posts 1,170 · Views 3,763 · Avg Likes 307 · Avg Comments 16 · Avg Views 3,763	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 37% 35-44: 13% 45-64: 4%	Largest: 18-24 (41%); next: 25-34 (37%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	COLOMBIA (47%) ECUADOR (15%) VENEZUELA (8%) MEXICO (7%) PERU (5%)	Top regions: COLOMBIA (47%), ECUADOR (15%), VENEZUELA (8%)
Platform Engagement	Instagram: 278 avg likes/post · Youtube: 3,763 avg views/post	Best reach: Youtube 3,763 avg views; best engagement: Instagram 278 avg likes

Top Brand Affinities

Alcatel

Score: 22.32

Movistar

Score: 16.20

Alpargatas

Score: 13.97

BaByliss

Score: 6.92

Andis

Score: 6.33

Daewoo

Score: 6.18

Pioneer

Score: 5.60

Amway

Score: 3.68

Cafecito

Score: 3.68

LG Group

Score: 3.31

Nestlé

Score: 2.99

Hyundai

Score: 2.97

Brand	Category	Score
Alcatel		22.32
Movistar		16.20
Alpargatas		13.97
BaByliss		6.92
Andis		6.33
Daewoo		6.18
Pioneer		5.60
Amway		3.68
Cafecito		3.68
LG Group		3.31
Nestlé		2.99
Hyundai		2.97
musical.ly		2.90
Barber Shop Connect		2.88
Pizza Hut		2.66
Scion		2.65
Guess		2.62
Counter-Strike		2.59
VidaSana		2.52
KFC		2.12
Toyota		2.07
Herbalife		1.99
Nokia		1.98
Tomorrowland		1.89
Yamaha		1.82
FOREX		1.60
Chevrolet		1.35
Mitsubishi Motors		1.26
Ferrero		1.21
NBA		1.19
Huawei		1.18
Levi's		1.14
Oakley		1.12
Polo Ralph Lauren		1.12
Suzuki		1.10
Spotify Music		1.03
Volvo		1.01
SWAROVSKI		0.97
SoundCloud		0.89
OREO		0.88
McDonald's		0.85
Samsung Group		0.84
Mazda		0.83
Prada		0.79
Marvel		0.79
NFL		0.78
Tommy Hilfiger		0.74
Ford		0.74
Coca-Cola		0.74
Honda		0.72