Loreen Brand Affinity ranks highest Tele2 at 27.45% . Very Strong. Score DMDB 52.03% | Fanbase 50.35%

Loreen — pop artist from SE.

Loreen gained international recognition with her victory in the Eurovision Song Contest with "Euphoria," a performance that is still highly regarded in…

Loreen

Established

Country: SE | Gender: female | Artist ID: 11e81bc7-11d2-8dbc-b744-a0369fe50396

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Genres

poppopswedish popindie popmainstream popelectronicelectropopeuropeaneuropopeurovision

Influential: 52.03% Fanbase: 50.35% Trending: 52.87%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Tele2 • 27.45% • Very Strong

As of 2025-09-09

3,120,187

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 52.03% | Fanbase 50.35% | Trending 52.87% | CAREER STAGE: MID_LEVEL

Biography

Loreen gained international recognition with her victory in the Eurovision Song Contest with "Euphoria," a performance that is still highly regarded in Eurovision history. In a historic moment, she won the contest for a second time with her song "Tattoo," becoming the first woman and second person ever to achieve this feat.

Known for her warm and inclusive approach, Loreen's artistry is characterized by a unique blend of pop infused with influences from her Berber roots and dance elements. Her creative path is guided by intuition rather than convention, resulting in a sound sphere that offers a truly unique and spiritual experience.

Report Date: 2025-09-09

Loreen indexes high with fans in the 18-24 range in UNITED STATES, BRAZIL, POLAND. The skew is male-leaning (52%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 93,700 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Tele2, Jean Paul Gaultier, JACQUEMUS, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Loreen when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Loreen score 0.61% — Low bucket.

Brand: Tele2Brand: Jean Paul GaultierBrand: JACQUEMUS

Followers:3,120,187

Engagements:19,020

Rate:0.6%

Posts:735

Avg Likes:18,079

Avg Comments:789

Avg Views:113,875

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,120,187 · Engagements 19,020 · Rate 0.6% Posts 735 · Views 113,875 · Avg Likes 18,079 · Avg Comments 789 · Avg Views 113,875	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 38% 35-44: 12% 45-64: 4%	Largest: 18-24 (42%); next: 25-34 (38%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	UNITED STATES (8%) BRAZIL (8%) POLAND (7%) SPAIN (5%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (8%), BRAZIL (8%), POLAND (7%)
Platform Engagement	Instagram: 11,435 avg likes/post · Tiktok: 93,700 avg views/post · Youtube: 20,175 avg views/post	Best reach: Tiktok 93,700 avg views; best engagement: Instagram 11,435 avg likes

Top Brand Affinities

Tele2

Score: 27.45

Jean Paul Gaultier

Score: 10.14

JACQUEMUS

Score: 8.34

Pull&Bear

Score: 6.88

KARL LAGERFELD

Score: 5.55

Ryanair

Score: 4.96

Alexander McQueen

Score: 4.64

NBC

Score: 3.96

Urban Outfitters

Score: 3.83

Kiko

Score: 3.54

Matrix

Score: 3.25

TOM FORD

Score: 3.18

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Top Brand Affinities

Brand	Category	Score
Tele2		27.45
Jean Paul Gaultier		10.14
JACQUEMUS		8.34
Pull&Bear		6.88
KARL LAGERFELD		5.55
Ryanair		4.96
Alexander McQueen		4.64
NBC		3.96
Urban Outfitters		3.83
Kiko		3.54
Matrix		3.25
TOM FORD		3.18
Lollapalooza		3.04
BALMAIN		2.89
Moschino		2.83
Valentino		2.68
ASOS		2.64
Tomorrowland		2.55
Kodak		2.50
Vogue		2.44
Lacoste		2.42
Dr. Martens		2.41
Primark		2.37
Spotify Music		2.32
Showtime		2.32
MTV		2.28
Topshop		2.22
H&M		2.16
Guess		2.16
Versace		2.09
Fenty beauty		2.08
Aperol		2.07
Armani		2.01
BBC		1.98
Dolce & Gabbana		1.92
Calvin Klein		1.92
Polaroid		1.89
Michael Kors		1.86
Urban Decay Cosmetics		1.86
Volvo		1.82
FashionNova		1.80
Hermès		1.79
Victoria's Secret		1.78
NYX Cosmetics		1.73
IKEA		1.72
Warner Bros		1.71
Fujifilm		1.71
L'Oréal Paris		1.66
Sephora		1.66
Lush		1.66