Loredana Brand Affinity ranks highest About you at 37.77% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

Loredana — pop artist from CH.

Loredana, a Kosovo-Albanian artist based in Switzerland, launched her music career five years ago. She has since become an international pop sensation,…

Loredana

Established

Country: CH | Gender: female | Artist ID: db4e386c-a00a-11e9-a9ed-549f35161576

Find Artist

Genres

popkosovan popromanian pophip-hop & rapfrauenrapgerman hip hop

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

About you • 37.77% • Very Strong

As of 2025-09-09

4,714,855

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Established

Biography

Loredana, a Kosovo-Albanian artist based in Switzerland, launched her music career five years ago. She has since become an international pop sensation, recognized for amassing over two billion streams and being the most-streamed and followed artist in German rap on Spotify.

Having achieved success with her award-winning German studio albums, Loredana recently released her first music project entirely in Albanian as a tribute to her roots. Titled "MOST WANTED," the album features tracks by Loredana alongside collaborations with various Albanian guest artists.

Report Date: 2025-09-09

Loredana converts attention from 18-24 & 25-34 audiences across GERMANY, RUSSIA, SWITZERLAND. Audience shape is heavily male (57%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 21,774 avg views per post, with supportive conversation on Instagram. Shared audience with About you, Commerzbank, Nakd underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Loredana score 0.53% — Low bucket.

Brand: About youBrand: CommerzbankBrand: Nakd

Followers:4,714,855

Engagements:25,000

Rate:0.5%

Posts:249

Avg Likes:24,960

Avg Comments:403

Avg Views:21,774

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,714,855 · Engagements 25,000 · Rate 0.5% Posts 249 · Views 21,774 · Avg Likes 24,960 · Avg Comments 403 · Avg Views 21,774	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 27% 13-17: 10% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (27%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	GERMANY (59%) RUSSIA (6%) SWITZERLAND (5%) ALBANIA (4%) AUSTRIA (4%)	Top regions: GERMANY (59%), RUSSIA (6%), SWITZERLAND (5%)
Platform Engagement	Instagram: 23,688 avg likes/post · Youtube: 21,774 avg views/post	Best reach: Youtube 21,774 avg views; best engagement: Instagram 23,688 avg likes

Top Brand Affinities

About you

Score: 37.77

Commerzbank

Score: 32.18

Nakd

Score: 18.48

Palm Angels

Score: 15.85

Zalando

Score: 14.67

Braun

Score: 14.61

Ellesse

Score: 10.67

Foot Locker

Score: 7.45

Dsquared

Score: 7.36

Stone Island

Score: 6.81

JACQUEMUS

Score: 6.81

boohoo

Score: 6.24

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Top Brand Affinities

Brand	Category	Score
About you		37.77
Commerzbank		32.18
Nakd		18.48
Palm Angels		15.85
Zalando		14.67
Braun		14.61
Ellesse		10.67
Foot Locker		7.45
Dsquared		7.36
Stone Island		6.81
JACQUEMUS		6.81
boohoo		6.24
BRABUS		6.04
Emporio Armani		5.96
Tommy Hilfiger		5.73
KARL LAGERFELD		5.72
ASOS		5.69
Calzedonia		5.62
OOTD Magazine		5.30
Pull&Bear		5.26
Michael Kors		5.01
Bershka		5.01
Kiko		4.88
Calvin Klein		4.77
Guess		4.57
Hugo Boss		4.51
Moncler		4.44
Miu Miu		3.98
Moschino		3.96
H&M		3.89
Lollapalooza		3.71
Daniel Wellington		3.63
Lacoste		3.60
Zara		3.57
Versace		3.52
Stradivarius		3.47
Kylie Cosmetics		3.38
Armani		3.34
Polo Ralph Lauren		3.24
Primark		3.22
Dr. Martens		3.21
Louis Vuitton		3.19
Gucci		3.16
shein		3.15
Rover		3.12
Mercedes-Benz		3.11
Topshop		3.07
NARS Cosmetics		3.02
Aperol		3.00
Rolex		2.97