Lordi

Lordi — rock artist from FI.

Finnish hard rock and melodic heavy metal band LORDI, founded in 1992 by lead singer Mr. Lordi, is known for their monstrous appearance and horror-themed…

Influence: 56.03% Fanbase: 37.54% Trending: 65.28% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Gamescom • 14.35% • Very Strong

As of 2025-09-09

200,511

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:01:58 UTC

Genres

rockfinnish hard rockhard rockmetalmetalpower metalcomic metalfinnish heavy metalheavy metal

Biography

Finnish hard rock and melodic heavy metal band LORDI, founded in 1992 by lead singer Mr. Lordi, is known for their monstrous appearance and horror-themed performances. Their music features catchy tunes, intense riffs, and chilling lyrics that leave a lasting impression. LORDI released their latest album "Screem Writers Guild" on March 31, 2023, following their 2021 boxset release "Lordiversity." The band lineup includes Mr. Lordi on vocals, Mr. Kone on guitar, Mr. Hiisi on bass, Mr. Mana on drums, and Ms. Hella on keyboards.

Top Brand Affinities

Report Date: 2025-09-09

Lordi indexes high with fans in the 18-24 range in FRANCE, UNITED STATES, RUSSIA. The skew is heavily male (76%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 42,566 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Gamescom, World of Warcraft, Captain Morgan, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Lordi when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lordi score 1.85% — Moderate bucket.

Brand: GamescomBrand: World of WarcraftBrand: Captain Morgan

Followers:200,511

Engagements:3,703

Rate:1.8%

Posts:1,000

Avg Likes:3,622

Avg Comments:101

Avg Views:57,766

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 200,511 · Engagements 3,703 · Rate 1.8% Posts 1,000 · Views 57,766 · Avg Likes 3,622 · Avg Comments 101 · Avg Views 57,766	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 36% 35-44: 11% 13-17: 5%	Largest: 18-24 (44%); next: 25-34 (36%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	FRANCE (8%) UNITED STATES (8%) RUSSIA (7%) BRAZIL (6%) CZECHIA (6%)	Top regions: FRANCE (8%), UNITED STATES (8%), RUSSIA (7%)
Platform Engagement	Instagram: 2,251 avg likes/post · Tiktok: 15,200 avg views/post · Youtube: 42,566 avg views/post	Best reach: Youtube 42,566 avg views; best engagement: Instagram 2,251 avg likes

Top Brand Affinities

Gamescom

Score: 14.35

World of Warcraft

Score: 11.60

Captain Morgan

Score: 11.15

Resident Evil

Score: 11.08

The Witcher

Score: 10.34

Lucasfilm

Score: 10.25

Capcom

Score: 9.59

Accor Hotels

Score: 9.13

Jagermeister

Score: 7.99

God of War

Score: 7.56

Fallout

Score: 7.49

Borderlands

Score: 7.15

Brand	Category	Score
Gamescom		14.35
World of Warcraft		11.60
Captain Morgan		11.15
Resident Evil		11.08
The Witcher		10.34
Lucasfilm		10.25
Capcom		9.59
Accor Hotels		9.13
Jagermeister		7.99
God of War		7.56
Fallout		7.49
Borderlands		7.15
Hasbro		6.98
Mortal Kombat		6.64
Diablo		6.26
Columbia Pictures		6.20
Lidl		6.12
Power Rangers		6.05
Sega		5.68
Final Fantasy		5.57
Jack Daniels		5.08
RAZER		4.98
Rockstar Games		4.97
Pilsner Urquell		4.77
AMC		4.60
Bethesda Softworks		4.49
Star Wars		4.37
League of Legends		4.20
Ubisoft		4.07
Comedy Central		4.01
Monster Beverage		3.87
Nintendo		3.85
WWE		3.76
Kickstarter		3.75
Opel		3.68
BBC		3.48
PlayStation		3.33
Spotify Music		3.28
HBO		3.22
Activision Blizzard		3.10
Nokia		3.10
NHL		3.01
Pokemon Go		3.01
Skoda		2.87
Transformers		2.78
Faber-Castell		2.72
Dr. Martens		2.68
Warner Bros		2.65
Marvel Entertainment		2.64
Harley-Davidson		2.50