Lord Echo

Lord Echo — r&b, funk & soul artist from NZ.

As a professional music writer, I specialize in crafting engaging and informative content about various genres, artists, and music industry trends. With a keen…

Influence: 54.42% Fanbase: 31.21% Trending: 66.02% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 152.67% • Very Strong

As of 2025-09-08

11,608

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:37:33 UTC

Genres

r&b, funk & soulindie soulfunksouljazz & standardsindie jazzreggaereggaenz reggaeroots reggaeelectronicelectronicaafrobeat

Biography

As a professional music writer, I specialize in crafting engaging and informative content about various genres, artists, and music industry trends. With a keen ear for quality music and a deep understanding of the cultural significance of different musical styles, I excel at creating compelling narratives that resonate with readers.

My writing style is both accessible and insightful, providing readers with a fresh perspective on the artists and music they love. Whether I'm reviewing the latest album releases, analyzing the evolution of a particular genre, or interviewing musicians, I strive to deliver content that entertains, educates, and inspires music enthusiasts around the world.

Top Brand Affinities

Report Date: 2025-09-08

Lord Echo keeps 25-34 & 35-44 audiences engaged throughout UNITED STATES, NEW ZEALAND, JAPAN. The composition is heavily male (69%), which favors creative built around style signals and community validation. Results concentrate on Instagram at 564 avg likes per post, while Instagram maintains continuity between bigger moments. Overlap with Mixcloud, MOOG, Air New Zealand supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lord Echo score 4.86% — Very Strong bucket.

Brand: MixcloudBrand: MOOGBrand: Air New Zealand

Followers:11,608

Engagements:564

Rate:4.9%

Posts:364

Avg Likes:564

Avg Comments:29

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 11,608 · Engagements 564 · Rate 4.9% Posts 364 · Views 0 · Avg Likes 564 · Avg Comments 29 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 35-44: 31% 18-24: 13% 45-64: 10%	Largest: 25-34 (44%); next: 35-44 (31%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED STATES (22%) NEW ZEALAND (20%) JAPAN (16%) AUSTRALIA (10%) UNITED KINGDOM (8%)	Top regions: UNITED STATES (22%), NEW ZEALAND (20%), JAPAN (16%)
Platform Engagement	Instagram: 564 avg likes/post	best engagement: Instagram 564 avg likes

Top Brand Affinities

Mixcloud

Score: 152.67

MOOG

Score: 54.08

Air New Zealand

Score: 44.89

Ableton

Score: 33.10

Akai

Score: 32.94

Pioneer

Score: 16.68

Pro Tools

Score: 14.10

Sennheiser

Score: 12.90

SoundCloud

Score: 12.83

Amazon Music

Score: 10.40

Beats Electronics

Score: 10.03

Spotify Music

Score: 8.09

Brand	Category	Score
Mixcloud		152.67
MOOG		54.08
Air New Zealand		44.89
Ableton		33.10
Akai		32.94
Pioneer		16.68
Pro Tools		14.10
Sennheiser		12.90
SoundCloud		12.83
Amazon Music		10.40
Beats Electronics		10.03
Spotify Music		8.09
Atmos		7.01
Tate Modern		6.40
Clarks		5.88
Kodak		5.25
Carhartt		5.14
Stüssy		4.72
Coachella		4.64
Kickstarter		4.50
Holden		4.16
Leica		4.00
Airbnb		3.78
Panasonic		3.69
Showtime		3.58
Warner Bros		3.42
New Balance		3.36
Fujifilm		3.28
Sunnies Studios		3.24
Summit Entertainment		3.19
Olympus		3.15
The North Face		3.14
Guinness		2.81
Lollapalooza		2.80
Paramount Pictures		2.80
ASICS		2.76
Emporium		2.68
Philips		2.56
Tinder		2.53
Polaroid		2.51
Tomorrowland		2.34
BBC		2.30
Aperol		2.29
Lush		2.29
Pantone Inc		2.19
Snoopy And The Peanuts Gang		2.12
Dr. Martens		2.01
Suzuki		1.95
Red Bull		1.93
Heineken		1.92