LOONA
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
5,277,148
Social Media Followers
00:00:00
Hours Airplay
Biography
Their latest album, [Flip That], released in June 2022, follows their success on Mnet's "Queendom 2" and features a collection of UK House-based tracks that embody the group's refreshing energy, marking a new chapter in their musical journey.
LOONA commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, INDONESIA. With a heavily female (73%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (1,281,550 avg views per post); Tiktok delivers the receipts in replies and shares. Affinity overlap with Monster High, Vivienne Westwood, Tiffany points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 5,277,148 · Engagements 269,710 · Rate 5.1% Posts 5,092 · Views 1,329,673 · Avg Likes 257,793 · Avg Comments 3,908 · Avg Views 1,329,673 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 66% 25-34: 18% 13-17: 14% 35-44: 2% |
Largest: 18-24 (66%); next: 25-34 (18%) |
| Gender Split |
Female: 73% Male: 27% Non-binary/Other: 0% |
Skews female (73%) |
| Top Countries |
UNITED STATES (16%) BRAZIL (11%) INDONESIA (8%) PHILIPPINES (5%) SOUTH KOREA (5%) |
Top regions: UNITED STATES (16%), BRAZIL (11%), INDONESIA (8%) |
| Platform Engagement | Instagram: 109,828 avg likes/post · Tiktok: 1,281,550 avg views/post · Youtube: 48,123 avg views/post | Best reach: Tiktok 1,281,550 avg views; best engagement: Tiktok 144,950 avg likes |
Top Brand Affinities
Monster High
Vivienne Westwood
Tiffany
iHeartRadio Music Awards
Colgate
League of Legends
Prismacolor
Polaroid
Tomorrowland
Faber-Castell
Tiffany & Co
Pokemon
| Brand | Category | Score |
|---|---|---|
| Monster High | 8.72 | |
| Vivienne Westwood | 5.23 | |
| Tiffany | 4.60 | |
| iHeartRadio Music Awards | 3.97 | |
| Colgate | 3.05 | |
| League of Legends | 2.99 | |
| Prismacolor | 2.67 | |
| Polaroid | 2.48 | |
| Tomorrowland | 2.44 | |
| Faber-Castell | 2.43 | |
| Tiffany & Co | 2.39 | |
| Pokemon | 2.20 | |
| Coachella | 2.13 | |
| Garnier | 2.10 | |
| KENZO | 1.84 | |
| BBC | 1.68 | |
| Pepsi | 1.68 | |
| Sprite | 1.59 | |
| Showtime | 1.52 | |
| Nintendo | 1.49 | |
| shein | 1.39 | |
| Paypal | 1.29 | |
| Activision Blizzard | 1.26 | |
| Mitsubishi Motors | 1.22 | |
| Xiaomi | 1.21 | |
| CBS Television Studios | 1.17 | |
| Pokemon Go | 1.13 | |
| Starbucks | 1.12 | |
| Lexus | 1.12 | |
| CBS | 1.12 | |
| Coca-Cola | 1.11 | |
| H&M | 1.10 | |
| SheInside | 1.09 | |
| New Balance | 1.09 | |
| McDonald's | 1.04 | |
| Netflix | 1.03 | |
| Spotify Music | 1.02 | |
| Walt Disney | 1.00 | |
| Vans | 0.96 | |
| Marvel | 0.95 | |
| HBO | 0.91 | |
| FIFA | 0.90 | |
| Adobe | 0.90 | |
| Marvel Entertainment | 0.89 | |
| Converse | 0.88 | |
| OREO | 0.85 | |
| IKEA | 0.84 | |
| SoundCloud | 0.80 | |
| Subaru | 0.77 | |
| Xbox | 0.74 |
Official Profiles
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LoginArtist: LOONA
The map shows every radio station that aired LOONA today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-09)
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No spins for today. | ||||
Popularity (2025-09-08)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Popularity Change (%)
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Streaming Audience Growth
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Radio Airplay Change (min)
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Streams & Royalties
| Metric | 2025-09-07 | 2025-09-08 | Change |
|---|---|---|---|
| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |
