Loona
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
164,925
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 08:02:44 UTC
Genres
Biography
My writing style is dynamic and versatile, allowing me to adapt to different genres and audiences with ease. I am skilled at translating complex musical concepts into accessible language, making music theory and analysis approachable for readers of all levels of expertise. Through my writing, I aim to not only inform and entertain but also inspire a deeper appreciation for the artistry and craftsmanship that goes into creating music.
Loona maintains consistent pull among 18-24 & 25-34 audiences across POLAND, GERMANY, THAILAND. The audience leans heavily male (61%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 10,850 avg views per post; Instagram functions as the community touchpoint. Affinity with Bitburger, Krombacher, Media Markt makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 164,925 · Engagements 1,907 · Rate 1.2% Posts 941 · Views 13,954 · Avg Likes 1,811 · Avg Comments 90 · Avg Views 13,954 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 38% 25-34: 35% 35-44: 14% 45-64: 8% |
Largest: 18-24 (38%); next: 25-34 (35%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
POLAND (14%) GERMANY (13%) THAILAND (9%) FRANCE (9%) SPAIN (5%) |
Top regions: POLAND (14%), GERMANY (13%), THAILAND (9%) |
| Platform Engagement | Instagram: 1,044 avg likes/post · Tiktok: 10,850 avg views/post · Youtube: 3,104 avg views/post | Best reach: Tiktok 10,850 avg views; best engagement: Instagram 1,044 avg likes |
Top Brand Affinities
Bitburger
Krombacher
Media Markt
Edeka
Commerzbank
Warsteiner
Alpha Industries
Mixcloud
Zimmermann
Rossmann
Braun
Trancefamily
| Brand | Category | Score |
|---|---|---|
| Bitburger | 49.76 | |
| Krombacher | 46.32 | |
| Media Markt | 41.52 | |
| Edeka | 40.46 | |
| Commerzbank | 35.80 | |
| Warsteiner | 33.95 | |
| Alpha Industries | 25.42 | |
| Mixcloud | 21.53 | |
| Zimmermann | 21.25 | |
| Rossmann | 20.36 | |
| Braun | 20.34 | |
| Trancefamily | 19.36 | |
| Pioneer | 18.24 | |
| TUI Group | 17.73 | |
| Gamescom | 17.25 | |
| Havana Club | 15.29 | |
| Augustiner Helles | 15.12 | |
| Hummel | 14.30 | |
| TUI | 13.57 | |
| Lufthansa | 11.49 | |
| Zalando | 11.31 | |
| Paulaner | 10.56 | |
| Amazon Music | 10.36 | |
| Seat | 10.26 | |
| Lidl | 10.05 | |
| Sennheiser | 9.68 | |
| Thermomix | 9.65 | |
| Moët & Chandon | 9.40 | |
| Beck`s | 9.35 | |
| Ableton | 9.29 | |
| KARL LAGERFELD | 8.88 | |
| BBS | 8.84 | |
| Efteling | 8.02 | |
| Heinz | 7.23 | |
| Absolut | 7.04 | |
| Haribo | 6.13 | |
| Tomorrowland | 6.06 | |
| ALDI | 5.99 | |
| Schwarzkopf | 5.65 | |
| Opel | 5.65 | |
| Calzedonia | 5.61 | |
| Lindt | 5.48 | |
| Jagermeister | 5.42 | |
| Aperol | 5.28 | |
| Fanta | 5.17 | |
| MTV | 5.14 | |
| Hugo Boss | 4.56 | |
| Superdry | 4.42 | |
| Rover | 4.40 | |
| Bacardi | 4.26 |
Official Profiles
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LoginArtist: Loona
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Top 10 Songs Played Today
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Total Streams (2025-09-13)
Total: 2,580,690
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















