Lone

Lone — r&b, funk & soul artist from GB.

Hailing from Nottingham, England, Lone, the moniker of Matt Cutler, is known for his vibrant, genre-blurring music that spans acid house, instrumental hip-hop,…

Influence: 56.23% Fanbase: 36.75% Trending: 65.97% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 144.93% • Very Strong

As of 2025-09-09

39,652

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-08 04:19:56 UTC

Genres

r&b, funk & soulr&b/soulhip-hop & raphip-hop/rapelectronicelectronicfuture basschillwavedowntempoelectronicamicrohousefloat housebass musicfuture garagewonkyintelligent dance musiclo-fi house

Biography

Hailing from Nottingham, England, Lone, the moniker of Matt Cutler, is known for his vibrant, genre-blurring music that spans acid house, instrumental hip-hop, and jungle. After gaining recognition with releases like Lemurian (2008), he explored various styles, from house on Emerald Fantasy Tracks (2010) to jungle on Levitate (2016), before blending dream pop and ambient house on Always Inside Your Head (2021). Before Lone, Cutler was part of the duo Kids in Tracksuits and released early works reminiscent of folktronica, eventually finding a unique sound influenced by Madlib and Boards of Canada.

With a penchant for '90s hardcore and rave, Lone's sound evolved over the years, culminating in standout releases like Reality Testing (2014) and Levitate (2016), showcasing his love for jungle music. He continued to experiment with diverse sounds, from his DJ-Kicks entry in 2017 to breakbeat-heavy club cuts on the Ancient Astronauts imprint in 2019. Returning to his roots, Cutler unveiled early material through albums like the Greenhills Road Archive Traks series in 2020 and collaborated with Kettama on an EP. In 2021, Lone signed with Greco-Roman and released Always Inside Your Head, drawing inspiration from shoegaze, downtempo, ambient pop, and IDM.

Top Brand Affinities

Report Date: 2025-09-09

Lone cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, UNITED KINGDOM, FRANCE. A heavily male (82%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 13,948 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Mixcloud, MOOG, Ableton, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lone score 5.63% — Very Strong bucket.

Brand: MixcloudBrand: MOOGBrand: Ableton

Followers:39,652

Engagements:2,233

Rate:5.6%

Posts:71

Avg Likes:2,196

Avg Comments:127

Avg Views:13,948

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 39,652 · Engagements 2,233 · Rate 5.6% Posts 71 · Views 13,948 · Avg Likes 2,196 · Avg Comments 127 · Avg Views 13,948	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 39% 35-44: 12% 45-64: 4%	Largest: 25-34 (42%); next: 18-24 (39%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	UNITED STATES (26%) UNITED KINGDOM (14%) FRANCE (8%) GERMANY (4%) AUSTRALIA (3%)	Top regions: UNITED STATES (26%), UNITED KINGDOM (14%), FRANCE (8%)
Platform Engagement	Instagram: 1,731 avg likes/post · Youtube: 13,948 avg views/post	Best reach: Youtube 13,948 avg views; best engagement: Instagram 1,731 avg likes

Top Brand Affinities

Mixcloud

Score: 144.93

MOOG

Score: 86.57

Ableton

Score: 72.77

Akai

Score: 55.35

Pioneer

Score: 29.94

SoundCloud

Score: 27.08

Sennheiser

Score: 14.45

Tate Modern

Score: 13.40

Beats Electronics

Score: 10.62

Atmos

Score: 8.63

Spotify Music

Score: 8.27

Pro Tools

Score: 7.92

Brand	Category	Score
Mixcloud		144.93
MOOG		86.57
Ableton		72.77
Akai		55.35
Pioneer		29.94
SoundCloud		27.08
Sennheiser		14.45
Tate Modern		13.40
Beats Electronics		10.62
Atmos		8.63
Spotify Music		8.27
Pro Tools		7.92
Amazon Music		7.23
Maison Margiela		6.39
Sega		6.22
Garnier		6.12
Stüssy		5.91
Kodak		5.24
Carhartt		4.96
Coachella		4.73
Holden		4.53
Final Fantasy		4.47
Warner Bros		4.22
Oculus		4.15
Kickstarter		3.98
Fujifilm		3.83
Olympus		3.48
Tomorrowland		3.39
Guinness		3.38
Showtime		3.33
Leica		3.30
Gundam		3.20
Lollapalooza		3.02
Polaroid		2.92
Tinder		2.90
Nintendo		2.90
Tesco		2.89
Emporium		2.87
MTV		2.76
Dr. Martens		2.74
BBC		2.68
Matrix		2.63
Intel		2.38
Lush		2.25
Paramount Pictures		2.21
Nokia		2.19
Heineken		2.07
ASOS		2.04
Adobe		1.98
Boeing		1.94