London Grammar Brand Affinity ranks highest Trancefamily at 12.68% . Very Strong. Score DMDB 71.72% | Fanbase 64.73%

London Grammar — pop artist from GB.

London Grammar is an English trio known for their sparse electronic pop sound and lead singer Hannah Reid's soulful vocals. Formed in 2009, the group consists…

London Grammar

Superstar

Country: GB | Artist ID: 11e81bc1-fed8-a700-9e8b-a0369fe50396

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Genres

popmetropopolisnottingham indieindie poppopalternativealternative

Influential: 71.72% Fanbase: 64.73% Trending: 75.22%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Trancefamily • 12.68% • Very Strong

As of 2025-09-09

1,324,216

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 71.72% | Fanbase 64.73% | Trending 75.22% | CAREER STAGE: SUPERSTAR

Biography

London Grammar is an English trio known for their sparse electronic pop sound and lead singer Hannah Reid's soulful vocals. Formed in 2009, the group consists of Reid, guitarist Dan Rothman, and multi-instrumentalist Dot Major. Their debut album, If You Wait, reached number two on the U.K. album chart in 2013, followed by their chart-topping album Truth Is a Beautiful Thing in 2017. In 2021, they released Californian Soil, followed by The Greatest Love in 2024.

Reid and Rothman met at Nottingham University and began writing music together before adding Dot Major to complete the lineup. Their breakthrough came with the 2012 release of "Hey Now," leading to a loyal following and a record deal with Ministry of Sound. London Grammar's success continued with sold-out shows, award wins, and collaborations with notable producers. Their music has evolved over the years, with each album showcasing their atmospheric sound and Reid's emotive songwriting.

Report Date: 2025-09-09

London Grammar performs best with fans in the 18-24 range, concentrated in UNITED KINGDOM, UNITED STATES, FRANCE. Audience composition is male-leaning (55%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 25,400 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Trancefamily, Tate Modern, Accor Hotels, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, London Grammar is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist London Grammar score 0.57% — Low bucket.

Brand: TrancefamilyBrand: Tate ModernBrand: Accor Hotels

Followers:1,324,216

Engagements:7,604

Rate:0.6%

Posts:621

Avg Likes:7,486

Avg Comments:134

Avg Views:35,377

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,324,216 · Engagements 7,604 · Rate 0.6% Posts 621 · Views 35,377 · Avg Likes 7,486 · Avg Comments 134 · Avg Views 35,377	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 38% 35-44: 11% 45-64: 5%	Largest: 18-24 (41%); next: 25-34 (38%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	UNITED KINGDOM (12%) UNITED STATES (11%) FRANCE (8%) BRAZIL (7%) AUSTRALIA (3%)	Top regions: UNITED KINGDOM (12%), UNITED STATES (11%), FRANCE (8%)
Platform Engagement	Instagram: 6,056 avg likes/post · Tiktok: 25,400 avg views/post · Youtube: 9,977 avg views/post	Best reach: Tiktok 25,400 avg views; best engagement: Instagram 6,056 avg likes

Top Brand Affinities

Trancefamily

Score: 12.68

Tate Modern

Score: 12.06

Accor Hotels

Score: 11.59

Easyjet

Score: 10.84

Ableton

Score: 7.39

River Island

Score: 6.38

New Line Cinema

Score: 6.16

Pioneer

Score: 6.02

Selfridges

Score: 5.74

Lollapalooza

Score: 5.37

Ryanair

Score: 5.06

Dr. Martens

Score: 5.01

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Top Brand Affinities

Brand	Category	Score
Trancefamily		12.68
Tate Modern		12.06
Accor Hotels		11.59
Easyjet		10.84
Ableton		7.39
River Island		6.38
New Line Cinema		6.16
Pioneer		6.02
Selfridges		5.74
Lollapalooza		5.37
Ryanair		5.06
Dr. Martens		5.01
Lufthansa		4.96
Oculus		4.08
Guinness		3.92
Leica		3.79
Montblanc		3.64
Aperol		3.63
ASOS		3.63
Polaroid		3.61
Coachella		3.45
Topshop		3.39
Showtime		3.37
Harrods		3.36
Lush		3.28
Urban Outfitters		3.20
Tomorrowland		3.19
NBC		3.13
Olympus		3.04
Spotify Music		3.03
Boeing		3.03
Sunnies Studios		2.98
Garnier		2.88
Kodak		2.74
BBC		2.74
Warner Bros		2.72
Martini		2.71
HBO		2.71
SoundCloud		2.60
Fujifilm		2.53
Baileys		2.52
Tesco		2.51
Primark		2.51
A Game of Tones		2.49
Tinder		2.45
Citroen		2.44
MTV		2.43
Vogue		2.41
Geocaching		2.27
Matrix		2.23